Reach is Not the Same as Influence: The Rockefeller Foundation Case Study

The Rockefeller Foundation uses social media to influence those with the power and resources to make change happen. They use Hootsuite to source and connect with those influencers, but also to champion employees and partners to become industry thought leaders themselves. This works to enhance the reach and impact of campaigns, including their three-year 100 Resilient Cities Centennial Challenge.

In this case study, learn how The Rockefeller Foundation leverages social media to influence the influencers and launch one globally successful campaign after another.