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How Marketo Uses Social Media to Improve Campaigns

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Marketo is a leading provider of cloud-based marketing software for building, sustaining and engaging customer relationships. Since integrating with HootSuite, Marketo has more than tripled their social media communities, tracked a significant portion of business revenue back to social and achieved 93% customer satisfaction rate. As a leading social organization, Marketo’s journey provides excellent visibility into what other companies can achieve.

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