How to build a Blended Assocation community that has both technology and face to face elements to exceed the needs of your membership.

1. Technology & Face 2 Face
How To Build A Blended
Community
Holly Duckworth, CAE, CMP
CEO & Chief Connections Officer
Leadership Solutions International
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2. Intentions for our time together:
• Why LinkedIn, Facebook & Twitter are changing member
engagement
• Where to begin – How to build a tech enabled & face to face
community
• Increase member ROI for both tech enabled and face to face
• Build Community & Measure Success in 10 minutes a day
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3. Technology
Zone:
Twitter
@hduckworth
www.Facebook/leadership
solutionsinternational
www.leadsolintl.com
Use this as a place to learn and grow.
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4. How To Vote via Texting
1. Standard texting rates only (worst case US $0.20)
2. We have no access to your phone number
TIPS 3. Capitalization doesn’t matter, but spaces and spelling do 4

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6. I use the following social media for work
purposes
A. Email Only
B. Email + Linked In
C. Email + Linked In + Facebook
D. Email + Linked In + Facebook + Twitter
E. Another Combination
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7. The Problem:
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9. What is a Blended Community?
• A group of people who effectively and
efficiently use both technology/social
media and face to face to communicate
ideas, and events across their network of
participants.
• Less time lecturing and more time
interacting.
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10. 5 Steps to Create a Blended Community
Step 1 – Recognize the need for both
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11. Data Driven Strategies
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12. Know your members:
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13. Our Chapter Measures Social Media on a
monthly basis
A. Yes
B. No
C. Unsure
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15. Engage in 2 Way Conversation
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16. Examples of Blended Community:
Tweet up
@hduckwo 16
rth

17. Integrate use of Technology At Face 2 Face
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18. Be Grateful – Take baby steps
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19. 5 Steps to a Blended Community
• Step 1 – Recognize the need for both at the board Level
• Step 2 – Gather data on your membership – then decide
• Step 3 – Engage in 2 way conversation
• Step 4 – Integrate Technology into Face 2 Face
• Step 5 – Be Grateful and circle back each year – add 1 tool
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20. How to measure success –
10 minutes per day
Questions to ask:
Do we care about the number of posts?
Or do we really care a out the engagement – How many
responses
As leaders you must set the example for your members
www.kout.com
www.tweetstats.com
Keep chapter engagement records – review them at board
meetings
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21. Resources:
• Race for Relevance
• Decision to Join
• Decision to Volunteer
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22. Chapter Excellence
Show Case
Holly Duckworth, CAE, CMP
CEO & Chief Connections Officer
Leadership Solutions International
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23. Chicago BTA
New Member Welcome Letter
Chris Blum, Co-Chair Membership
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25. Ohio Valley BTA
Member Growth & Retention
Key Strategies for Success
Jeremy Gardner, Chapter President
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26. 2011 Joint Education
Day with MBTA
2011 GBTA
scholarship
Presented by: Jeremy
Gardner
Presented to: Karly Ash
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29. Rocky Mountain BTA
Building Relationships &
Partnerships Across Colorado
Jeff Johnson, Chapter President
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30. RMC movie
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31. Elevating Member
Program Development
Janet Wyer, Director of Education
& Professional Development
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36. Effective Communications
& Social Media
Debra Turner, PR & Social
Media
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38. Chicago BTA
Sponsorship Selection of Non profit
Benefiting Chicago Area Residents
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44. @hduckworth 44

45. I am excited to implement _____ program when I return home:
A. New Member Welcome
B. Member Growth & Retention
C. Partnership Across Organizations
D. Elevate Member Development
E. Effective Communication & Social Media
F. Charity/Philanthropy
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47. THANK YOU!
THANK YOU
Holly Duckworth, CAE, CMP
Leadership Solutions International
@hduckworth
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