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Service Prototyping (pillola)

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Pillola di presentazione sulla prototipazione di un servizio.

Materiale introduttivo all'attività di prototyping all'interno della Global Service Jam Rome 2017 (http://codesignjam.it/event/service-jam-rome-2017/)

Publicada em: Design
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Service Prototyping (pillola)

  1. 1. Clizia Welker Strategic designer & Project manager @ FUSE* INTERACTIVE Daniele Iori UX designer & Researcher @ LOLAETLABORA Global Service Jam Rome 2017 SERVICE PROTOTYPING Come si prototipa un servizio?
  2. 2. Clizia Welker Strategic designer & Project manager @ FUSE* INTERACTIVE I DO workflow optimization, project management, facilitation, service design OTHER social innovation, design for all, start-up, nature, yoga fusefactory.it bestiacce.com Daniele Iori UX designer & Researcher @ LOLAETLABORA I DO user research, interaction design, service design OTHER themixxie, fablab, start-up, science fiction, journalism lolaetlabora.com SERVICE PROTOTYPING Come si prototipa un servizio? Global Service Jam Rome 2017
  3. 3. Global Service Jam Rome 2017 Prototipare un prodotto: perché? SERVICE PROTOTYPING Come si prototipa un servizio?
  4. 4. Global Service Jam Rome 2017 “A prototype is an embodiment of your idea. The act of creating forces you to ask questions and make choices. It gives you something you can show to and talk about with other people.” - Tom and David Kelley, IDEO SERVICE PROTOTYPING Come si prototipa un servizio? Prototipare un prodotto: perché?
  5. 5. Global Service Jam Rome 2017 Prototipare un prodotto: perché? “A prototype is an embodiment of your idea. The act of creating forces you to ask questions and make choices. It gives you something you can show to and talk about with other people.” - Tom and David Kelley, IDEO Inoltre: Prototipare e testare - rapidamente e iterativamente - per apportare continui miglioramenti nell’idea da testare. SERVICE PROTOTYPING Come si prototipa un servizio?
  6. 6. Lo stesso vale per i servizi. SERVICE PROTOTYPING Come si prototipa un servizio? Global Service Jam Rome 2017
  7. 7. SERVICE PROTOTYPING Come si prototipa un servizio? Global Service Jam Rome 2017 Come?
  8. 8. SERVICE PROTOTYPING Come si prototipa un servizio? Global Service Jam Rome 2017 1 2 3 Mappa gli elementi chiave del progetto Identifica su quali assumptions si basano Definisci come testare ciascuna assumption attraverso un prototipo Come?
  9. 9. SERVICE PROTOTYPING Come si prototipa un servizio? Global Service Jam Rome 2017 1 2 3 Mappa gli elementi chiave del progetto Identifica su quali assumptions si basano Definisci come testare ciascuna assumption attraverso un prototipo. QUICK AND CHEAP! Come?
  10. 10. Desktop walkthroughStoryboard
  11. 11. Desktop walkthrough RoleplayPaper prototypingStoryboard
  12. 12. Desktop walkthrough Roleplay Desktop walkthrough Paper prototypingStoryboard
  13. 13. Desktop walkthrough Roleplay Desktop walkthrough Roleplay Paper prototypingStoryboard
  14. 14. Global Service Jam Rome 2017 SERVICE DESIGN Come si prototipa un servizio? Quando?
  15. 15. Global Service Jam Rome 2017 SERVICE DESIGN Come si prototipa un servizio? Quando?
  16. 16. Global Service Jam Rome 2017 SERVICE DESIGN Come si prototipa un servizio? Quando?
  17. 17. Global Service Jam Rome 2017 SERVICE DESIGN Come si prototipa un servizio? Quando?
  18. 18. Global Service Jam Rome 2017 SERVICE DESIGN Come si prototipa un servizio? “Build to think and test to learn.” — Hasso Plattner Design School at Stanford Quando?
  19. 19. Global Service Jam Rome 2017 Caso di studio
  20. 20. Global Service Jam Rome 2017
  21. 21. Global Service Jam Rome 2017
  22. 22. Global Service Jam Rome 2017
  23. 23. Global Service Jam Rome 2017 http://bit.ly/lolhostel-video
  24. 24. Global Service Jam Rome 2017
  25. 25. Global Service Jam Rome 2017
  26. 26. Learn by Doing Kit 10 libri pratici per concretizzare le idee Pretotyping (PDF) Alberto Savoia Pretotyping@work (PDF) Jeremy Clark Validating product ideas Tomer Sharon Disrupt Luke Williams Sketching User Experience: The Workbook Greenberg, Carpendale, Marquardt, Buxton Value Proposition Design Osterwalder, Pigneur, Bernarda, Smith, Papadakos Partire leggeri, Il metodo Lean Startup Eric Ries The Field Guide of Human Centered Design (PDF) IDEO.org The Back of the Napkin Dan Roam Understanding Comics Scott McCloud Global Service Jam Rome 2017 SERVICE DESIGN Come si prototipa un servizio?
  27. 27. GRAZIE! domande? Global Service Jam Rome 2017 SERVICE DESIGN Come si prototipa un servizio?

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