3. The Brief
Little Sparrow is a boutique tea company based in Shad Thames,
London.
• The husband and wife team launched Little Sparrow in 2011 as a genuinely
independent supplier of the very finest loose tea.
• Little Sparrow also invites you to ‘ban the bag’. You deserve better than the
low grade tea dust contained within almost all tea bags. Little Sparrow has a new
logo and colour template but needs help to launch online.
• How can they get people engaging with the brand and, of course, purchasing
their tea?
• Making use of the visual assets provided, come up with a concept solution to
this brief which should include layouts for an e-commerce website as well as
additional ideas for promoting the product.
4. “
Our plan is to show just how wonderful loose tea
is - the incredible varieties, the exquisite tastes, the
undeniable health benefits and the amazing story.
”
Little Sparrow
6. The Proposal
• London Waterloo launch day (engaging the customer)
• The Tea leaf Challenge 2011
• ‘Ban the Bag’ Protest Campaign
• E-commerce website
‣ littlesparrow.com - desktop e-commerce site
‣ Web-app/Mobile version of the site (E-commerce 3.0)
• Viral Marketing Campaign
8. Case Study: Red Bull ‘Wings’
“
The Red Bull Wings Team Members plan exciting and meaningful missions to
energise people when they need it the most. This could range from hospital
workers when they start an early morning shift, to college students heading to
mid day classes, to gamers waiting in line for a midnight game release.
The most important part of a Wings Team Members’ job is to put a Red Bull
product and leaflet in the consumers’ hand and offer a memorable experience
”
that will drive brand loyalty.
9.
10.
11.
12.
13. Tea Cup Sleeve w/ QR Code
• Directs customer straight to discounted section of the
E-commerce web app
• Printed on tea cup sleeve
• url also printed if QR reader is unavailable
23. Mobile Web Application/HTML5
• Local Storage
• Video Without Plug In
• Off Line Applications
• Geo Location
• Easy Form Handling
• Access to a lot of devices hardware features
24. Advantages:
• Works across multiple devices
• html/css/java script
• Host own app
• No approval process
• Quickly identify and fix bugs
Disadvantages:
• Web app can't fully access all hardware features
• Lack some sophistication of user experience
