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Zalo Profile

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Zalo profile

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Zalo Profile

  1. 1. Content Index Vietnam Mobile Market Overview Vietnam Mobile Market Overview Device Share Of Impressions Overview of Zalo Zalo Introduction Main Feature of Zalo Zalo’s recent activities Zalo Page Bridge to clients Advantages Rate Card Case Study
  2. 2. Vietnam Mobile Market Overview
  3. 3. 34mil Number of Vietnamese access internet 18mil Number of smartphone 14mil Number of Zalo users Vietnam Mobile Market Overview
  4. 4. Smart Phone Feature Phone 49.00% 40.10% 49.90% 35.50% 54.30% 22.80% 40.60% 52.60% Q1 Q2 Q3 Q4 2013 Device Share Of Impressions
  5. 5. Overview of Zalo
  6. 6. Number of User Most download application in Vietnam Current users: 15 mil 20 Mil Messages 2mil - - - - - - - - - - - - - 10 Mil Messages 1mil 26/06/2013 14/03/2013 04/05/2013 30 Mil Messages 3mil - - - - - - - - - - - - - - - - - - - - - - 40 Mil Messages 4mil 19/08/2013 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - 50 Mil Messages 5mil 25/09/2013 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - 120 Mil Messages 10mil 20/03/2014 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - 185 Mil Messages 15mil 30/07/2014 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Zalo Introduction - - - - -
  7. 7. Zalo Introduction Appear in all over Vietnam Especially in 2 biggest city: HCMC and Hanoi 12%Ha noi 18% ho chi minh city 59% 24% 59% 8% 9% _ + AGE CHART 62% 38% GENDER CHART 18 18-25 25-33 33
  8. 8. Zalo Introduction Update new feature frequently Launched VIP feature ( currently, it changes to Zalo Page). Support VN Mobile & Beeline (Gtel) Support countries outside Vietnam January February 2013 2013 March 2014 2013 June 2014 2013 April April 2014 2013 May November 2013 2013 July 2013 2013 Octobe August Support to upload Multi Photos Test “Free Call” feature QR code Launch WP Version Support to sign in by password Find friends around you Launch Game center Update new interface and support send photos with high quality Support tag friend when upload feeling or photos Support to share feeling & Photos on Zalo, Zing Me and Facebook at the same time Suggest to reply messages by Zalo’s messages Call WP
  9. 9. Zalo Introduction 30% 30% ZALO’S USER SHARED BY PLATFORM IOS, Android, Nokia & Windows Phone 40% 25% 31% 44% 1 quarter of 2013 Last quarter of 2013 st
  10. 10. Main Feature of Zalo Zalo come with many free and interesting feature Voice messages Free call Photo sharing Personal page
  11. 11. Main Feature of Zalo Zalo come with many free and interesting feature Multimedia messages Emoticon & stickers Group messages
  12. 12. Main Feature of Zalo No distant communication and keep up with new thing Friendly user interface Chat with emotion Always updated
  13. 13. Zalo’s recent activities Eye-catching poster and creative intro video clip TVC Poster_clip
  14. 14. Zalo Page
  15. 15. Bridge to clients Ocial Zalo account Get followers being discovered Keep updating
  16. 16. Bridge to clients Most followed brand’s page
  17. 17. Bridge to clients Most followed brand’s page
  18. 18. Eective tool for advertisers to communicate with client Deliver message Brand Share and join Zalo page Zalo’s Page Follower Share to friend Share to friend Friend Friend Advantage
  19. 19. Comparing to other ad formats, using Zalo app to adverise is more advantages TRADITION SMS MOBILE BANER APPLICATION Spamming annoy user Untargeted Low interaction Old method Send time and money Slow respond Low interaction Need many resources (time and money) High risk Targeting – choose phone number to send ad Support multimedia/ promoition High interaction Quickly respond to client Updating frequently Advantage
  20. 20. Broadcast news, messages, promotion info to all followers at anytime in any format (voice, text…) Update photos of products, services Receive and response to user’s messages manually Programmatically response to users queries WHY CHOOSE ZALO PAGES? Advantages Strong points of Zalo page
  21. 21. Rate Card
  22. 22. Format Products Price (VND) Message Zalo Page Sticky messages 500.000.000/Day 5.000.000/Month 30.000.000/Week Page in category Hot Page 2.000/CPC Rate card Apply for advertisements from 01/04/2014 - 31/12/2014
  23. 23. Case Study
  24. 24. Missions 1.200 pairs of ticket Are distributed to user on Zalo living in Hanoi before Jan 1st, 2014 build a community of Coca-Cola on Zalo Result ZALO’s Marketing Tool - Sticky Message 1.812 27.312 Followers on Zalo’s page of Coca-Cola Pairs of tickets distributed to Zalo’s users in Ha Noi
  25. 25. ZALO’s On-Wall Mini Game 460 3 Unique players Weeks Duration
  26. 26. Oine Propaganda 1.190 Reached valid participants (living in Hanoi)
  27. 27. TỶ PHÚ WORLDCUP CLIENT MoMo CHALLENGE Momo would like to hold a event during World Cup to increase brand awareness and reach 100,000 dowloads Momo app. AUDIENCE Over 18 year olds, independent finance and live in HCM HN IDEAS Using Zalo to build community for Momo and organize a game for users during World Cup 2014 TIME 5 weeks PLATFORM Zalo’s Page EVENT World Cup 2014
  28. 28. Execution Sticky Messages Online Marketing Zalo Page Social Game
  29. 29. Result # 1 GAME FOR WORLD CUP 2014 IN VIETNAM + 70.000 170.000 2.911.932 Downloads Followers + Messages Click 1.504.772 + 12,3% 50% Conversion Rate Conversion Rate Top 1 - Finance (Android) Top 2 - Free New (Android) Top 8 - Free New (iOS)
  30. 30. Interaction Content about WorldCup 7,000 interaction Content about Life 5,500 interaction Content about branding 6,000 interaction Content about Promotion 3,700 interaction
  31. 31. Electronic Newspaper FMCG Audience: Vietnamese, over 18 year olds Place: Vietnam Audience: All users of Zalo Place: HCM HN Step 1: Follow Zalo Page Step 2: Download Momo app and active. How to join: Simple by sending syntax message to join How to join: Hard. Users have to do 2 steps to join. Award: 500,000 VND/ message which guess right score for each match, no limited the number of message get right score per match Award: 100,000 VND/ all messages which guess right score for each match 266 22.000 Guessing messages for each match 15.000 960.000 Total messages Guessing messages for each match Total messages
  32. 32. Advertising Department – VNG Corporation Email: adtima@vng.com.vn - Website: www.adtima.vn Head oce: 182 Le Dai Hanh, Ward 15, District 11, HCMC. Phone: +84 8 3962 3888 - Fax: +84 8 3962 1722 Hanoi branch: 3rd Floor, Trung Yen 1 Building, Trung Yen, Cau Giay dist, Ha Noi Phone: +84 4 3786 8866 - Fax: +84 4 3557 5745
  33. 33. Thank You!

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