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KISSmetrics Pivots Case Study
1. Pivots
KISSmetrics Case Study
Hiten Shah
Startup Lessons Learned Conference • Apr 23, 2010
Friday, April 23, 2010
2. Pivot
“The idea that successful startups change directions
but stay grounded in what they've learned.”
Eric Ries, The Lean Startup
Customer STOP
Customer STOP
Customer STOP
Scale STOP
Discovery Validation Creation Company
Pivot
Friday, April 23, 2010
11. Lessons Learned - First Iteration
App Developers need to make money
Analytics is a universal problem
People want to customize reports
Friday, April 23, 2010
12. Everyone
Bloggers, Web App Developers, Social App Developers, Marketers, Product Managers, etc...
Friday, April 23, 2010
13. Everyone...
Needs analytics
Knows what they should measure
Wants customizable dashboards
Friday, April 23, 2010
15. Lessons Learned - Pivot 1
People don’t know what to measure
Customizability requires hand-holding
Not all customers are profitable
Friday, April 23, 2010
16. Marketer
Matt Brezina, Co-Founder of Xobni
Friday, April 23, 2010
17. Marketers...
Only care about actionable analytics
Want to improve their conversion rates
Are willing to pay for analytics
Friday, April 23, 2010