Everything about online directories: what they are, how they work, and (most importantly) what benefits they can give you and how to use them most efficiently.

1. How to Improve Your
Website Rankings
By leveraging quality web directories
Le ar n ho w to ev al uate web di re ct or ie s an d
im prove yo ur se arch engi ne ra nk ing!

2. Why Use a Web Directory?
#1: More opportunities
for your target audience
to find your website
#2: Grow one-way
inbound backlinks to
your site
(a very important factor
in achieving a higher
search engine ranking!)

3. Web Directories Bring You
More Visibility
A web directory is a
lot like a telephone
directory - but better!
A potential client that
finds your listing in a
web directory can
click right through to
your website

4. Web Directories Build
Essential Backlinks
Backlinks (inbound links from
other sites) are one of the
major elements relied upon by
search engines to determine
rankings.
The more quality backlinks
you have leading to your
website, the more value a
search engine assigns to your
website, which can raise your
search engine ranking.

5. But Be Aware...
Not All Web Directories Are Created
Equally!

6. Under The Hood of Free
Directories
Free Directories may sound
like a good idea - Why pay for
a directory listing when there
are so many free directories?
They appear to provide the
same service as a paid web
directory... but do they?

7. Under The Hood of Free
Directories
All too often, free directories make it a
practice to accept every submission they
receive, and become so backlogged that
they can't manage all the links that they
receive.
They hardly have time to make sure that the
links lead to a valid web address, let alone
that the information, goods, or services
provided by that website are useful.
Ultimately, this reduces the quality of the
directory in the eyes of visitors and search
engines.

8. How Paid Directories Differ
Paid directories are typically more
selective than free directories. The
best web directories are hand
edited, with each website specially
screened to make sure it is relevant,
interesting, and well written.
This raises the link value of
the directory in the ‘eyes’ of
the search engines.

9. Why Link Value Is So
Important
You’re probably submitting to directories to increase
your search engine rankings. But not all web
directories have the same effect on search engine
rankings!
The more selective a web directory is, the more
weight the search engines will assign to it. Typically,
the free directories are the least selective, and
therefore the search engines tend to give them the
least rankings consideration.

10. Happy Submitting!
This essential guide to
directory submissions
is brought to you by
Goongee Web
Directory. Goongee is a
a quality web directory
designed with Search
Engine Optimization in
Mind!