#AlokNath was trending on twitter few days ago with all sorts of sanskari and babuji jokes this was followed up on several other social media networks like facebook, quora , blogs , news articles in the form of memes , alok nath Jokes etc. This is a case study to analyze the content which lead to the buzz around the veteran bollywood actor and how content marketers have leveraged the trend to weave a strong social media presence around the theme of Alok Nath Memes. The content in this case was so compelling and engaging that it is now being crowd sourced. Such is the power of #ContentMarketing in todays world. While Alok Nath looks amused with the popularity his managers and PRO needs to put on the thinking cap to plan on channelizing the buzz created around his image towards better endorsements and greater prospects.

1. Hitesh Rajwani’s Marketing Bytes
With Inputs from Mr. Sudarshan Srinivasan and Dr. Vikram Venkateshwaran

2. • Veteran Bollywood actor Alok Nath rose to fame in 1987 with his role of Haveli Ram
in television series 'Buniyaad‘ He later appeared in Maine Pyar Kiya, playing the
father of Bhagyashree's character, Suman. He has also appeared in some of the
biggest hits of Bollywood (Taal, Hum Saath-Saath Hain, Hum Aapke Hain Kaun
and Vivaah) playing supporting roles as a father or uncle who is shown as a humble
and a kind person.
• On December 30 , Alok Nath started trending on Twitter with initial tweets like
‘Our Nation only learnt about heart attack because of Alok Nath’
‘When Alok Nath is Out Of Reach On His Phone Call It Says
Jis Upbhokta Ko Ap call Karna Chahte Hai Wo Abhi Havan Kar Rahe Hai.
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• Since then there has been an absolute barrage of unflattering tweets and jibes
revolving around the actor’s babuji image and his off beat dialogues regarding
bhartiya sanskar and family values.
Hitesh Rajwani’s Marketing Bytes

3. • According to some reports, it was raining Alok Nath jokes just because 'Hum Saath
Saath Hain' was aired on TV on Sunday night. The trend started with the sarcastic
tweet which read "Our nation only learnt about heart attacks because of Alok Nath.“
and then the tweeples followed it up with digs , jokes and memes.
• Few other sources quote and attribute the initiation of the trend to the comedy act by
Kapil Sharma at one of the award shows where in he acted as an IITian who marries
all the daughters of Alok Nath thus helping him do a MAHA-KANYADAN.
• As quoted the trend started on 30th of December, and it picked up No. 1 spot on
Tues day that is 31st of December. The virality does not stop here the jokes, memes
on Alok Nath have been picked up at various other social media networks like
facebook , quora , blogs , news reporting websites.
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8. 792 Contributors
1433 Tweets
1.34 million Timeline deliveries
100’s of jokes & memes
539,651 Reach
1 lac fans on facebook
More than 20 Blog Posts and articles
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ALL THIS IN A SPAN OF FOUR DAYS
Data Source – Hashtracking, Social Mention , Mention
Hitesh Rajwani’s Marketing Bytes

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Data Source – Hashtracking, Social Mention , Mention
Hitesh Rajwani’s Marketing Bytes

10. • The curious case of Alok Nath going viral and becoming the internet sensation in
India on New Years Eve is an excellent example of how unique and compelling
content pushes a brand/individual forward to an extent that they go viral. It is the
content that drives the force not the brand/individual/influencers. In this case most of
the content is crowd-sourced which reiterates the importance of Content Marketing.
• The amount of buzz created around Mr. Alok Nath’s image has actually served to be
a recall and reinforcement exercise altogether. He has already got an offer from
Rajshri productions for their new show on Life Ok. It would be interesting to see how
his managers and Public Relations officer leverage it to pull in better endorsement
opportunities and push towards greater prospects.
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• The case entails lesson for the new age marketers to switch towards the realm of
content marketing. The bottom line is to understand what the customer/target
audience wants and deliver it at their own terms at the right place at the right time.
Content is the KING if you get it right , then the KING captures and expands his own
KINGDOM
Hitesh Rajwani’s Marketing Bytes

11. https://twitter.com/hmarketingbytes
https://www.facebook.com/hmarketingbytes
http://linkd.in/1ejaobG
https://www.youtube.com/user/hmarketingbytes
rajwani.hitesh@gmail.com
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http://www.slideshare.net/hmarketingbytes/
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https://plus.google.com/u/0/b/104752610081980518777/
Hitesh Rajwani’s Marketing Bytes