Barbarossa is a Digital Media and Content Marketing agency that offers practical content-based web solutions with direct and tangible results, which can be measured and optimised to improve UX, generate sales leads, boost your web traffic and create additional revenue channels. We lead with cutting edge innovation which is driven by best practice operational methodologies and top shelf technology to ensure you are leagues ahead of the competition. Our primary directive is to create emotionally engaging brand stories that customers will love and will love to share.

1. B A R B A R O S S A
.media

2. WHAT I S
C ONT E NT
MARKE TI NG ?
WE ARE | CONTENT FIRST
Content marketing is a
strategic marketing approach
focused on creating and
distributing valuable,
relevant, and consistent
content to attract and retain
a clearly-defined audience
— and, ultimately, to drive
profitable customer action.
“
”

3. WHAT DOES
THAT MEAN
FOR YOU?
1. Dynamic on-site content.
2. Higher search engine visibility.
3. Higher domain authority.
4. More referral traffic.
5. More social traffic (and followers).
6. More conversions.
7. Improved brand reputation.
8. Tighter customer / reader relationships.
9. Fitting for any brand.
10. Decreased marketing costs and
compound value.
BENEFITS | CONTENT MARKETING

4. THE | STATS www.aberdeen.com / www.forbes.com / blog.hubspot.com / www.dragonsearch.com
TRAFFIC
Companies that
blog have 55%
more visitors, 97%
more inbound links
& 434% more
indexed pages.
CONVERSIONS
Conversion rates are
5,8x higher for
content marketing
adopters than non-
adopters.
STRATEGY
88% of B2B & 76%
of B2C marketers
use content
marketing, yet only
about a third have
a documented
content strategy.
ROI
Marketers who
prioritize blogging
are 13x more likely
to achieve a positive
ROI on their efforts.
LEADS
85% of B2B
marketers have
identified lead
quality as being a
higher priority
than even sales.

5. strategy
production
distribution

6. MEDIUM
We’ll learn what to say and the
most effective format in which to
say it, utilising the full potential of
the web’s of rich media executions.
Each medium will carry your
message in its own unique way.
CHANNEL
We place your content where your
customers are, finding a platform
best suited to their needs. Be it in
their inbox, news feeds or reading
lists. Every channel has its place in
the content spectrum.
AUDIENCE
We work closely with your
marketing and sales teams to
identify your ideal audience and
where to effectively reach them by
developing rich user personas and
implementing granular behavioural
segmentation.
STRATEGY | DYNAMIC CONTENT

7. PRODUCTION | EXECUTION
CREATE
We choose the best
creators suited to your
niche. Making sure that
the editorial/media is
produced to the highest
standards of publishing.
• Editorial & Multimedia.
• Audio, Video and Animations.
• Bespoke curated content.
DEVELOP
We have the
production expertise to
build the most effective
platform for your
content by employing
best practice
methodologies.
• Microsites & branded blogs.
• 360° video & live-streaming.
• UGC & LMS systems.
• Native iOS, Android Platforms.
DESIGN
We believe that form
follows function. Our
design not only looks the
part but is created with
your content strategy at its
heart.
• Mobile first methodology.
• Content-orientated architecture.
• User centric (UX) design.

8. DISTRIBUTION | FINDING THE AUDIENCE
NATIVE
We leverage our relationships
with publishers to get the best
rates in the business. Our
understanding of publishing
best practices allows us to
create the highest caliber of
content.
SOCIAL
Content strategy allows you
to unlock the full potential of
your social media efforts.
With great content at your
disposal, your posts will be
far more substantial.
EMAIL
Building a subscriber database
is our number one priority -
and the most important
measure of success. We
employ up to date UX thinking
to optimise the conversion rate
of user signups.

9. THE BOT TOM LINE
AWARENESS
Social | Email | Search | Paid
INTEREST
Editorial | Video | Audio
CONVERSION
Promotion | CTA | Subscription
SHARE
Social | Email | Word of mouth
RETENTION
Leads | Subscribers | CRM

10. Great platforms need great content.

11. A CASE STUDY | WELLNESS WAREHOUSE
A branded blog increased traffic to the
e-commerce platform by 55%.
With product content hubs they were able to
help more users find the specific items they
were searching for.
Search and Social referral traffic doubled.
Conversion rates increase from 1.77% to 4.68%
- global industry average at the time was 2.83%.
Automated messaging (cart abandonment mailers,
post-sale promo mailers & article suggestions)
increased overall return traffic by 31%.
http://www.wellnesswarehouse.com/articles/

12. BRANDS | WE’VE WORKED WITH

13. CORE | FOUNDING TEAM
HENDRI LATEGAN (CEO)
having been involved in taking two
digital agencies from less than 5 to 30+
employees as the Commercial Manager
and COO respectively, Hendri has a
unique understanding of what is
required to build a business. He has
most recently headed up a leading web
development agency as the CEO,
working with some of the biggest
retailers in Africa. Hendri's passionate
about technology and strives to grow the
digital landscape in South Africa.
KYLE HAUPTFLEISCH (CMO)
has over a decade of management
experience in various sectors. Kyle has
helped grow numerous award winning
websites, sat on the Publisher Council of
South Africa and has assisted the IAB in
creating industry guidelines for Native
Advertising. He is commercially minded
and focused on strategy. Obsessed with
being effective, Kyle strives to improve
anything around him. He loves digital
and is optimistic about its future, despite
current challenges.
RONAN STEYN (CSO)
has over 6 years experience creating
content for the web. Formerly a
journalist and video strategist for a suite
of tech publications, Ronan's also
worked as a video producer for online
education content. He is an experienced
cinematographer, editor and
photographer and holds a Masters in
Screenwriting. Ronan loves exploring
the strategic opportunities inherent in
multimedia content production.

14. Be part of why we
love the internet.