A Guide to Getting Published

1. A Guide to Getting Published
Presented by: Julie Lin
Publisher
jlin@emeraldgroup.com

2. Founded by academics,
for academics
Founded in 1967, West Yorkshire,
United Kingdom by academics for
academics.
Over 310 employees
More than 300 journals and 230
book series
Dr Keith Howard OBE*, Phd
(Bradford), LLD** (Hon)(Leeds),
MSc (Leeds), BSc (Hons) (Leeds)

4. Emerald Publications – eJournals

5. Emerald Publications – eJournals
Sociology Transport

6. Emerald Publications – eBooks

7. Emerald Publications – Case Studies

8. Developing
a Publication Strategy

9. Which conversation do you want to
be a part of?
Develop a publication strategy – you may not get
published in a top journal straight away.

10. How to select the “right” journal?
Choosing a journal to publish in is an investment decision. A good
choice can enhance the impact of your work and your reputation
Be political (e.g. national vs. international) and strategic (e.g.
five articles in ‘low ranked’ journals vs. one in ‘top ranked’
journal)
Professionalism Content Internationality
Likelihood
of
acceptance
Circulation
Time from
submission to
publication

11. Which journal should you
submit to?
Identify a few possible target journals/series but be realistic
Follow the Author Guidelines – scope, type of paper,
word length, references style
Send an outline or abstract to the Editor and ask if the paper
looks suitable
Read at least one issue of the publication – visit your library for
access

12. The publishing process
and surviving peer
review

13. The editorial process
Author Editor Reviewers
Submit a
paper
Prepare
final
version
Assign
reviewers
Review and
suggest
decision
Start Yes
Reject
Editorial
pre-
selection
Decide and
notify
author
Revise and
re-submit Check
Accept
Reject
No review required
Review required
Submit to
publisher

14. How to avoid desk rejection
Identify The right journal/book
Follow The author guidelines
Find out Where to send the manuscript (for
Emerald - ScholarOne)
Send
Send an outline or abstract and ask if it
looks suitable and interesting
“Many papers are rejected simply because they don’t
fulfill journal requirements. They don’t even go into the
review process.”

15. Desk rejection: how to avoid
Read at least one issue of the
publication – visit your
library for access
Write a cover letter – opportunity
to speak directly to the
editor, convince them of the
importance of your
manuscript to the journal

16. Typical criticisms
Paper motivation
- Is there really a gap in our understanding? Did it need
filling?
Theory development
- Theory by assertion, or reinvention of existing theory.
Empirical work is weak
- Methodology not plausible, tests don’t rule out alternative
hypotheses.
‘So what’?
- A well-constructed paper, but not particularly insightful.

17. Polishing

18. What makes a good paper?
1. Originality – what’s new about subject, treatment or
results?
2. Relevance to and extension of existing knowledge
3. Research methodology – are conclusions valid and
objective?
4. Clarity, structure and quality of writing – does it
communicate well?
5. Sound, logical progression of argument
6. Theoretical and practical implications (the ‘so
what?’ factors)
7. Recency and relevance of references
8. Internationality / Global focus
9. Adherence to the editorial scope and objectives
of the journal
10.A good title, keywords and a well written abstract

19. Publication ethics
Author and editors are supported by the Committee on
Publication Ethics (COPE)
X Don’t submit to more than one journal at once – competing
journals regularly share information
X Don’t count on referees to give you tutoring – you shouldn’t
submit just to get feedback on your paper
O Seek agreement between authors – make sure everyone
on the research team knows about the article
O Clear permission to publish any 3rd party content, interview
or case study
O Disclose any conflict of interest

20. Promoting your work

21. Kudos and Emerald Publishing:
in partnership to support research
KUDOS is a platform that helps researchers to undertake more outreach
around their work and thus increase understanding and impact
Improve the impact, awareness, and dissemination of their research
publications
3 simple steps
free for
authors

22. Researchers add a plain language
explanation of their work
Personal perspectives bring the
research to life
Linked resources help set the
work in context
Step 1: Explain

23. Researchers share coded
links to their publication
profile pages on any
network
Step 2: Share

24. Step 3: Measure

25. Using Kudos is
 Quick
 Easy
 Effective
Average
increase
in
downloads
23%
Average
time on
site
5
minutes
Source: analysis of Kudos
activities and results by the
Altmetrics team at Nanyang
Technological University – in press
Source: Google Analytics
Improving reach and impact
Small efforts maximize results!
https://www.growkudos.com/

26. Raising your impact