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Confidential and Proprietary 1Confidential and Proprietary 1
PayPal Vision
“The world’s favorite way to pay
and be paid”

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Confidential and Proprietary 2
 Founded in 1998
 Global online payments company
 Operating in 190 markets
 Settling payments in 24 currencies
 Over 84 million active accounts (over 175 million total)
 International HQ located in Singapore
Established & Trusted Brand
PayPal background

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Confidential and Proprietary 3
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175
Million
• 175M PayPal accounts in 190 markets; 70M+ active accounts
– Significant online payment mark
• US$16 B payment volume in Q4 2008
– Half of the volume is off-eBay, 35% YoY growth!
– 1 in 3 Internet Shoppers has a PayPal account
– $2,056 transacted every second!
– 15% of US e-commerce
– 9% of global e-commerce
PayPal is the standard for online payments

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CONFIDENTIAL & PROPRIETARY
PAGE 4
|
Sep 15, 2015
PayPal Users Buy More And Shop More Often
Average income $71,492 $55,489 More affluent
Education
47%
College and further
41%
College and further
More educated
Shop online
95%
shop at least
occasionally
85%
shop at least
occasionally
More active online
shoppers
Average monthly
online spending
$167 $92
Bigger online
spenders
Shop on large
retail sites
55%
often or always
44%
often or always
Bigger shoppers at
large retail sites
PayPal Users Non-PayPal Users* PayPal Users Are…
* Online shoppers who have made at least one purchase in the past three months. Online shoppers were sourced from an online panel.
Source: PayPal Consumer Segmentation Study June 2006.

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Confidential and Proprietary 5
Global footprint
global footprint expanded to 190
countries & territories …
…24 currencies,
17 localized sites
U.S. Dollar,
Australian Dollar,
Canadian Dollar,
Hong Kong Dollar,
Singapore Dollar,
Taiwan New Dollar,
New Zealand Dollar,
Euro,
Swiss Franc,
Czech Koruna,
Swedish Krona,
Danish Krone,
Norwegian Krone,
Hungarian Forint,
Mexican Peso,
Philippine Peso,
Malaysian Ringgit,
Chinese RMB,
Israeli New Shekel,
Pounds Sterling,
Brazilian Real,
Polish Zloty,
Thai Baht
Japanese Yen.

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Confidential and Proprietary 6
How PayPal Works-online wallet
*Offering Varies by Country

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Confidential and Proprietary 7
SECURE
 Shop without sharing financial information (securely stored
with PayPal).
 Industry leading proprietary fraud systems.
CONVENIENT
 Fast and easy checkout.
 One username and password for all online purchases.
 Online wallet – many ways to pay. One place to track all
purchases.
COST EFFECTIVE
 It’s free to send payments.
Many reasons why buyers love PayPal
Why buyers
love PayPal

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30%
38%
49%
53%
55%
59%
60%
65%
Receiving an item different from expected
Not receiving item purchased
Virus on my computer
Fraudulent emails
Spyware on computer
Credit card info stolen
Bank account info stolen
Identity theft
% of shoppers who worry about …
Source: PayPal survey, Q3 2006. Survey of PayPal buyers. N = 584
Online shoppers worry about safety and security

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Confidential and Proprietary 9
INCREASE SALES
 Businesses can see sales increase when they add PayPal*.
ATTRACT MORE BUYERS
 Access PayPal’s 70M active accounts.
 Sell to 190 markets around the world.
 Accept local and global payment methods.
COST EFFECTIVE
 No set-up or monthly fees, low transaction fees.
SECURE
 No worrying about storing customer’s financial data - leave
it to PayPal.
 PCI DSS compliant, an industry standard.
CONVENIENT
 No application, set-up a free PayPal account in minutes.
*Based on Q1 2006 PayPal phone survey of US small and medium-sized
businesses doing a minimum of USD $120,000 in annual sales online.
Many reasons why sellers love PayPal
Why merchants
love PayPal

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Airtran saw a 3% lift in ECS for weekend travel
tested over 40k transactions
Confidential and Proprietary 10
A =No
PayPal ECS
B = PayPal
ECS
Average Order Value Conversion rate Revenue Per Visitor (Lift)
No PayPal ECS $340.29 21.5% $73.17
$347.18 (2.1%) 21.8% (1.2%) $75.50 (3.2%)
4 week test, 42,000 transactions

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CONFIDENTIAL & PROPRIETARY
PAGE
11 |
Sep 15, 2015
PayPal Checkout Flow
The option to pay with PayPal is added to the Trip / Price
Summary page and Payment Method Selection page.
Customers paying with PayPal are redirected to PayPal’s hosted flow
for validation of account holder identity and payment review,
then return to your checkout flow.
Provide
Traveler
Information
Trip / Price
Summary
Typical
Checkout Flow
Choose
Pay Method
Visa, MC
Provide
Bill To and
Payment
Information
Review &
Place Order
Order
ConfirmationPayPal,
Visa, MC
Yes
No
Paying
with
PayPal?
No
Paying
with
PayPal?
Yes
PayPal
Login
Review /
Approval
PayPal Hosted
Validation Flow

12.
nwa.com Home Page – Rotate Main Feature/Tout
Messaging is for sample purposes only – actual content will depend on final incentive
Duration: 30 days of 90 day rotation Traffic: 13,900,000
3

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Goal:
Provide Israir with the opportunity to talk
directly to the consumers who look to
use PayPal as their primary sources for
online purchases
Tactical Approach:
• Targeted Emails
• Welcome Incentives
• PayPal Mobile
• Student Accounts
• Social Networking
• Top Buyer Incentives
• Promotions/Deal Site
• Thematic campaigns
• Transactional/Weekly Emails
• Account Servicing Environment
(behind the log-in)
PayPal is committed to connecting Israir
with our best customers through multi-touch initiatives.
Confidential and Proprietary 13

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Home page
Product page
Cart
Checkout
$$ Sales
Higher
satisfaction/
Repeat
purchases
Higher
conversion rate
Incremental,
high-value
shoppers
Higher
average order
value
Benefits to Merchants Span the Online Shopping Funnel
Confidential and Proprietary 14

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Confidential and Proprietary 15
Leading global brands accept PayPal

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Travel and Entertainment Merchants
A Combined Team Leading the Market

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Confidential and Proprietary 17
What Travel Merchants Are Saying
“We are attracting the growing segment of the market that is seeking to use
Bill Me Later exclusively.”
“There are people who won’t purchase online if they don’t have an alternative
payment method. If a customer is not comfortable with a credit card, we must
offer them another option. We see this as a way to drive incremental sales.”
“There are definitely customers who prefer to use Bill Me Later exclusively and look
for the logo on our website. We’re seeing a high level of repeat use among these
Bill Me Later customers.”

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Confidential and Proprietary 18
Additional
Sales
Client acquisition International
175 million Users WW
Security

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Confidential and Proprietary 19