Solar powered mobile phone battery . New product Development

1. Group – 1
Section –B
Gurupada Mishra
Dipti Ranjan Bhoi
Aveek Saha
Barun Kumar
Jagmohan Pattnaik
Abhishek Pratap Singh
12202079
12202077
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12202244
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2.  The Solar-Powered Mobile Phone Battery is a product which is totally new to the
society and from this the customers will be deeply benefited . The product is very
much easy to handle and the functionality of this product is not very complex . It is
both eco-friendly and will have no negative impacts on the consumers health.

3.  To create product awareness among consumers like long distance travelers, for
villagers who are found of mobile phone but not able to use it due unavailability of
electricity in their village and also for defense people.
 To create multiple distribution channels, so that the product reach the consumer just in
time.
 To achieve breakeven in the initial year of its inception.

4.  It is clean , clear and easy to use.
 It maximize the life of battery-- because solar energy produce
direct D.C power when exposed to sunlight. This is exactly the
same what your battery want. By saturating the lead plates with
this pure D.C electrons in a slow and steady manner on a daily
basis.
 Low maintenance -- Since solar battery consumes no fuel , no
other additional parts to wear out , there are no need of any
maintenance.

6.  Due to shortage of electricity in rural areas ,
the chargeability of cell phones has becomes
a major issue in the market.
 Our product is basically targeted to the rural
customers who are suffering from this issues.
 Depending on the purchasing power parity of
the customers , our product is very cheaply
priced , so that the customers can avail it
easily.
Customers
Employees
Distributors
Vendors
Sources of
New-Product
Ideas
Competitors
R&D
Consultants

7.  Marketing factors:
 Potential Market size.
 Relationship to competing products.
 Access to suitable physical distribution
system.
 Fits into acceptable pricing structure.
 Production factors:
 Compatibility with existing product lines.
 Availability of technical skills to produce the
products.
 Agreement with any legal requirements.
 Cost and availability of new resources
required.
• Development Factors:
• Available time and human resource.
• Development difficulties and risk of
failures.
• Financial Factors:
• Compatibility of production cost with
financial resources.
• Capital investment resources needed
and available.

8.  In the initial stages the expected market demand is 60-70%.
 Mobile phone sales in India grew by 16 per cent to 218 million units in 2012 , on the back of
rising demand for smartphones, a study by market research group IDC said.
 The expected market growth is 10-20% .
 The factors responsible for the growth of our product:
 Electricity.
 Political intervention.
 Health awareness.

9.  We want to start from some rural areas and we want to penetrate to other semi urban
areas having potential demand.
 Initially we will focus on preliminary promotion activities keeping the price factor in
mind and strengthening the distribution strategy , as the product will be entering into
the rural market.
 The packaging , branding and labelling does not need much attention which will
ultimately help us in minimizing the cost of production.

10.  We will be testing our product in some rural areas of Orissa , in which we will target
the following prospects :
 Small mobile retailers , recharge shops .
 Our company employees and limited numbers of customers.
 Creating a good distribution channel by allowing discounts and giving incentives to
wholesaler , retailers for better cross selling of our products.

11.  We will directly go to the customers and give product specific demonstration and will distribute
brochures and leaflets to various retailers , distributors and even in small kirana stores .
 Local Newspaper ads. And other print medias.
 Direct Marketing: Employment of aggressive sales force to increase brand awareness and direct sales.
 Bulk sales: Targeting mobile phone companies in a tie up to sell our product through its distribution
channels.
 Promoting our products in various mob gathering places like melas , local festivals.
 More than everything we will focus on word of mouth publicity by providing excellent product and services at
affordable prices