Understand the Online behaviors of Vietnamese consumers during Lunar New Year Holiday 2016. Report conduct by Nielsen Vietnam. Key highlight: - Text message is dominant among consumers in order to send wishing to each others. Zalo is the dominant OTT platform - Vienamese consumers enjoy Tet holiday entertainment content via music, video. - Meaningful stories are the most wanted advertising content users want to engage Source: http://adtima.vn/tet-insights