These are the slides to my talk "Smart Citizens - Populating Smart Cities" given on 19 October 2015 at the IoT Shifts conference in Barcelona.

1. Smart Citizens
Populating Smart Cities
Volker Hirsch
@vhirsch
Iot Shifts
Barcelona, 19 Oct 2015
http://venturesafrica.com/wp-content/uploads/2014/06/smart-cities.png

2. Start: a city
https://waxnwings.files.wordpress.com/2013/12/ya021345-1680x1050.jpg

3. Actually:
People!https://luggagetagtravels.files.wordpress.com/2012/08/img_1486.jpg

4. Regular
d e s i g n
Process
???
http://www.urbanmatters.eu/wp-content/uploads/2012/09/Barcelona03.jpeg

5. The people it really speaks to are the
city managers who can say, ‘It wasn’t me who
made the decision, it was the data.’
Smart City Vernacular De-coded
In: Steven Poole, The Guardian, 17 Dec 2014, “The truth about smart cities: ‘In the end, they will destroy democracy’"
Usman Haque, Umbrellium
w.theimaginativeconservative.org/wp-content/uploads/2014/12/dystopia-1.png

6. IOT isawesome
http://i.imgur.com/g635i.jpg

7. Smart Grid
Smart Motoring
Smart logistics
Smart buildings
= 7.8 Gt Co2 saved
http://www.smart2020.org/_assets/files/02_smart2020Report.pdf
http://test.imaginesolar.com/wp-content/uploads/2011/08/sg101.png

8. 7.8 Gt
= 7.8 trillion kg
???http://www.thestar.com/content/dam/thestar/life/technology/2014/06/26/tv_watching_other_screens_increases_death_rate/tv_watching.jpg

9. = 66 billion
Dwayne “The Rock” johnsons
http://spinoff.comicbookresources.com/wp-content/uploads/2013/06/dwayne-johnson-fast-and-furious1.jpg
7.8 Gt

10. = 1.4 billionafrican elephants
http://go-grafix.com/data/wallpapers/1/african-elephant-507625-3872x2592-hq-dsk-wallpapers.jpg
7.8 Gt

11. = 39 millionblue whaleshttps://school-in-the-cloud-production-assets.s3.amazonaws.com/uploads/big_question/image/121/blue_whale.jpg
7.8 Gt

12. = 15,600
Burj Kalifas http://citydubai.com/js/kcfinder/upload/image/pic-2.jpeg
7.8 Gt

13. And we haven’t even
started to talk
about CO2
… http://citydubai.com/js/kcfinder/upload/image/pic-2.jpeg

14. ? ??

15. Smart Cities
Need
Smart Citizens
http://cdn.citylab.com/media/img/citylab/legacy/2013/04/30/RTXZ0T7.jpg

16. The “I” in Iot

17. We need
the people

18. and We need
to explain it

19. If you can’t
explain it
simply,
you don’t
understand
it well
enough.
http://waynejagoe.com/wp-content/uploads/2014/12/Albert-Einstein-HD.jpg

20. don’t explain, do
http://assets.bwbx.io/images/iezlJYF._gAs/v1/1200x-1.jpg

21. http://static4.uk.businessinsider.com/image/558bf8c3848fb6491d61b4cd/stunning-pictures-of-paris-in-chaos-as-anti-uber-taxi-drivers-ambush-cars-and-set-fires.jpg

22. http://alden-tan.com/wp-content/uploads/2015/09/comfort-zone1.jpg

23. http://i.huffpost.com/gen/2223300/images/o-SCARY-TERMINATOR-ROBOT-facebook.jpg
Win
People
over
so they
won’t be
scared

24. http://flickr.com/photos/nolifebeforecoffee/124659356/
context

25. 1.Personal mass media
2.Always carried
3.Always on
4.Built-in billing system
5.Present at creative impulse
6.Audience identification
7.Captures social context
8.Enables augmented reality
Tomi Ahonen, Mobile as 7th of Mass Media, 2008
Alan Moore + Jonathan MacDonald, The Glittering Allure of the Mobile Society, 2008
Mobile is Sensor-Rich
Old
Slide
A.D. 2008

26. Tomi Ahonen, Mobile as 7th of Mass Media, 2008
Alan Moore + Jonathan MacDonald, The Glittering Allure of the Mobile Society, 2008
1.Personal mass media
2.Always carried
3.Always on
4.Built-in billing system
5.Present at creative impulse
6.Audience identification
7.Captures social context
8.Enables augmented reality
Mobile is Sensor-Rich
Toolbox
for ContextIoT

27. https://upload.wikimedia.org/wikipedia/commons/7/79/Foundation-M2325.jpg
Foundations

30. Open Data
http://andrewxhill.com/cartodb-examples/scroll-story/pluto/
Scale needs
Access, not
compartments

31. ...
http://www.donschimmelphotography.com/data/photos/327_1bodiesep5x11.jpg

32. Design
http://creativeconservatory.com/wp-content/uploads/2011/05/Design290.jpg

33. Focus on the User

34. gapingvoid.com

35. Design:
For the Device
For the Type of User
For the Environment
CourtesyofZahaHadidArchitectsviaBusinessInsider

36. http://img06.deviantart.net/adcc/i/2010/236/1/a/barcelona_by_night___3_by_hadcorp.jpg
Cities People
Love to
live in

37. How to
build
a crowd
https://urbanfragment.files.wordpress.com/2012/10/crowd-at-coney-island-new-york-photographed-by-arthur-fellig-1940.jpg

38. (awesome)
product

39. Easy
Onboarding

40. Consumers
irrationally
overvalue the old.
Companies
irrationally
overvalue the new.
John T Gourville, HBS
‘Eager Sellers and stony buyers’

42. Use the Power of
Engagement

43. behavioural
Psychology

44. Behaviour is
triggered by
Motivation

46. Extrinsic
Motivationhttp://static4.uk.businessinsider.com/image/558bf8c3848fb6491d61b4cd/stunning-pictures-of-paris-in-chaos-as-anti-uber-taxi-drivers-ambush-cars-and-set-fires.jpg

47. http://quotes.lifehack.org/media/backgrounds/Dalai_Lama.jpg
Intrinsic
Motivation

48. http://blog.desktime.com/wp-content/uploads/2013/06/mp900431819.jpg
Intrinsic
Motivation

49. Focus on the User

50. http://i.ytimg.com/vi/KcaKocRXCB4/maxresdefault.jpg

51. http://i.ytimg.com/vi/9n5z9LTbakk/maxresdefault.jpg

52. Dopamine
Thanks for the inspiration to this slide, Gabe Zicherman!

53. Motivation
Arousal
Cognition
Decision-Making
Reward

54. Helping to
Make it
stick!

55. http://www.yukaichou.com/
Engagement Tools

56. NOT (only) this!

57. loops to create
lasting engagement

58. Hooks + HaBits

59. Hooks + HaBits
Nir Eyal
H o o k e d
Read:
Habit-forming products

61. Autonomy
Mastery
Purpose
(Intrinsic)

62. Infographic by Huddle

63. What we need
human-centric design
Engagement, not badges
habit-forming solutions

64. Thank You!
@vhirsch
me@vhirsch.com
+44 7843 599 678
https://upload.wikimedia.org/wikipedia/commons/3/38/Gaudis_Barcelona_(8202432438).jpg