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Smart Citizens
Populating Smart Cities
Volker Hirsch
@vhirsch
Iot Shifts
Barcelona, 19 Oct 2015
http://venturesafrica.com/wp-content/uploads/2014/06/smart-cities.png
Start: a city
https://waxnwings.files.wordpress.com/2013/12/ya021345-1680x1050.jpg
Actually:
People!https://luggagetagtravels.files.wordpress.com/2012/08/img_1486.jpg
Regular
d e s i g n
Process
???
http://www.urbanmatters.eu/wp-content/uploads/2012/09/Barcelona03.jpeg
The people it really speaks to are the 

city managers who can say, ‘It wasn’t me who
made the decision, it was the data.’
Smart City Vernacular De-coded
In: Steven Poole, The Guardian, 17 Dec 2014, “The truth about smart cities: ‘In the end, they will destroy democracy’"
Usman Haque, Umbrellium
w.theimaginativeconservative.org/wp-content/uploads/2014/12/dystopia-1.png
IOT isawesome
http://i.imgur.com/g635i.jpg
Smart Grid
Smart Motoring
Smart logistics
Smart buildings
= 7.8 Gt Co2 saved
http://www.smart2020.org/_assets/files/02_smart2020Report.pdf
http://test.imaginesolar.com/wp-content/uploads/2011/08/sg101.png
7.8 Gt
= 7.8 trillion kg
???http://www.thestar.com/content/dam/thestar/life/technology/2014/06/26/tv_watching_other_screens_increases_death_rate/tv_watching.jpg
= 66 billion
Dwayne “The Rock” johnsons
http://spinoff.comicbookresources.com/wp-content/uploads/2013/06/dwayne-johnson-fast-and-furious1.jpg
7.8 Gt
= 1.4 billionafrican elephants
http://go-grafix.com/data/wallpapers/1/african-elephant-507625-3872x2592-hq-dsk-wallpapers.jpg
7.8 Gt
= 39 millionblue whaleshttps://school-in-the-cloud-production-assets.s3.amazonaws.com/uploads/big_question/image/121/blue_whale.jpg
7.8 Gt
= 15,600
Burj Kalifas http://citydubai.com/js/kcfinder/upload/image/pic-2.jpeg
7.8 Gt
And we haven’t even
started to talk
about CO2
… http://citydubai.com/js/kcfinder/upload/image/pic-2.jpeg
? ??
Smart Cities
Need
Smart Citizens
http://cdn.citylab.com/media/img/citylab/legacy/2013/04/30/RTXZ0T7.jpg
The “I” in Iot
We need
the people
and We need
to explain it
If you can’t
explain it
simply, 

you don’t
understand
it well
enough.
http://waynejagoe.com/wp-content/uploads/2014/12/Albert-Einstein-HD.jpg
don’t explain, do
http://assets.bwbx.io/images/iezlJYF._gAs/v1/1200x-1.jpg
http://static4.uk.businessinsider.com/image/558bf8c3848fb6491d61b4cd/stunning-pictures-of-paris-in-chaos-as-anti-uber-taxi-drivers-ambush-cars-and-set-fires.jpg
http://alden-tan.com/wp-content/uploads/2015/09/comfort-zone1.jpg
http://i.huffpost.com/gen/2223300/images/o-SCARY-TERMINATOR-ROBOT-facebook.jpg
Win
People
over
so they
won’t be
scared
http://flickr.com/photos/nolifebeforecoffee/124659356/
context
1.Personal mass media
2.Always carried
3.Always on
4.Built-in billing system
5.Present at creative impulse
6.Audience identification
7.Captures social context
8.Enables augmented reality
Tomi Ahonen, Mobile as 7th of Mass Media, 2008
Alan Moore + Jonathan MacDonald, The Glittering Allure of the Mobile Society, 2008
Mobile is Sensor-Rich
Old
Slide
A.D. 2008
Tomi Ahonen, Mobile as 7th of Mass Media, 2008
Alan Moore + Jonathan MacDonald, The Glittering Allure of the Mobile Society, 2008
1.Personal mass media
2.Always carried
3.Always on
4.Built-in billing system
5.Present at creative impulse
6.Audience identification
7.Captures social context
8.Enables augmented reality
Mobile is Sensor-Rich
Toolbox
for ContextIoT
https://upload.wikimedia.org/wikipedia/commons/7/79/Foundation-M2325.jpg
Foundations
Smart Citizens - Populating Smart Cities / IoTShifts
Smart Citizens - Populating Smart Cities / IoTShifts
Open Data
http://andrewxhill.com/cartodb-examples/scroll-story/pluto/
Scale needs
Access, not
compartments
...
http://www.donschimmelphotography.com/data/photos/327_1bodiesep5x11.jpg
Design
http://creativeconservatory.com/wp-content/uploads/2011/05/Design290.jpg
Focus on the User
gapingvoid.com
Design:
For the Device
For the Type of User
For the Environment
CourtesyofZahaHadidArchitectsviaBusinessInsider
http://img06.deviantart.net/adcc/i/2010/236/1/a/barcelona_by_night___3_by_hadcorp.jpg
Cities People
Love to
live in
How to
build
a crowd
https://urbanfragment.files.wordpress.com/2012/10/crowd-at-coney-island-new-york-photographed-by-arthur-fellig-1940.jpg
(awesome)
product
Easy 

Onboarding
Consumers
irrationally
overvalue the old.
Companies
irrationally
overvalue the new. 


John T Gourville, HBS
‘Eager Sellers and stony buyers’

Smart Citizens - Populating Smart Cities / IoTShifts
Use the Power of
Engagement
behavioural
Psychology
Behaviour is
triggered by
Motivation
Smart Citizens - Populating Smart Cities / IoTShifts
Extrinsic
Motivationhttp://static4.uk.businessinsider.com/image/558bf8c3848fb6491d61b4cd/stunning-pictures-of-paris-in-chaos-as-anti-uber-taxi-drivers-ambush-cars-and-set-fires.jpg
http://quotes.lifehack.org/media/backgrounds/Dalai_Lama.jpg
Intrinsic 

Motivation
http://blog.desktime.com/wp-content/uploads/2013/06/mp900431819.jpg
Intrinsic 

Motivation
Focus on the User
http://i.ytimg.com/vi/KcaKocRXCB4/maxresdefault.jpg
http://i.ytimg.com/vi/9n5z9LTbakk/maxresdefault.jpg
Dopamine
Thanks for the inspiration to this slide, Gabe Zicherman!
Motivation
Arousal
Cognition
Decision-Making
Reward
Helping to
Make it
stick!
http://www.yukaichou.com/
Engagement Tools
NOT (only) this!
loops to create
lasting engagement
Hooks + HaBits
Hooks + HaBits
Nir Eyal
H o o k e d
Read:
Habit-forming products
Smart Citizens - Populating Smart Cities / IoTShifts
Autonomy
Mastery
Purpose
(Intrinsic)
Infographic by Huddle
What we need
human-centric design
Engagement, not badges
habit-forming solutions
Thank You!
@vhirsch
me@vhirsch.com
+44 7843 599 678
https://upload.wikimedia.org/wikipedia/commons/3/38/Gaudis_Barcelona_(8202432438).jpg

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