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Content Strategy & Monitoring kostenlos

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Kostenlose Tools aus den Bereichen Social Media Monitoring und Social Media Analytics können auch bei Content Marketing und Content Strategy helfen - sowohl bei der Planung als auch in der Umsetzung und Optimierung. Dabei können sie auf Dauer keine kostenpflichtigen Tools ersetzen, geben aber oft wichtige erste Hinweise. Und auch der Blick auf die "internen" Analytics-Daten wird gerne vergessen...
Die Präsentation wurde u.a. bei Sessions beim BarCamp Düsseldorf, BarCamp Köln, Content Strategy Camp und dem CommunityCamp eingesetzt und ist eine überarbeitete Fassung der Präsentation aus dem letzten Jahr - jetzt auch mit Links zu den erwähnten Tools.

Publicada em: Dados e análise
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Content Strategy & Monitoring kostenlos

  1. 1. Content Strategy & Monitoring kostenlos Grundlagen & Tools Stefan Evertz / Cortex digital
  2. 2. Ich bin... Stefan Evertz Berater für digitale Kommunikation Themen • Social Media Strategie • Social Media Monitoring • BarCamps (teilgenommen: 80, organisiert: 30) Content Strategy & Monitoring kostenlos Stefan Evertz / Cortex digital 2
  3. 3. Social Media Monitoring Web Analytics Social Media Analytics Social Media Monitoring Engagement Content Strategy & Monitoring kostenlos Stefan Evertz / Cortex digital 3
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  8. 8. Twitter (Influencer & Netzwerke) • Twitonomy (Influencer) • Mentionmapp (Netzwerk) • bluenod (Netzwerk) • followerwonk (Follower-Vergleich) Content Strategy & Monitoring kostenlos Stefan Evertz / Cortex digital 8
  9. 9. Themen / Hashtags • Hashtagify • Trendsmap • tagboard • TweetReach • Topsy / Talkwalker Social Media Search Content Strategy & Monitoring kostenlos Stefan Evertz / Cortex digital 9
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  11. 11. Engagement • Tweetdeck – Nur Twitter – Mehrere Accounts – Zeitsteuerung – Such-Spalten (inkl. Gewichtung, Sprache, etc.) • Alternative: Hootsuite – Weitere Plattformen (Facebook, etc.) – Vielzahl von Apps einbindbar Content Strategy & Monitoring kostenlos Stefan Evertz / Cortex digital 11
  12. 12. Content & Statistik-Hub: Blog • Wordpress (inkl. Google Analytics) • Newsletter-Tool (Wordpress-Plugin MailPoet) • Yourls (eigenes Bit.ly) • Plugins – Social Metrics Tracker – Google Analytics Dashboard for WP Content Strategy & Monitoring kostenlos Stefan Evertz / Cortex digital 12
  13. 13. Content Strategy & Monitoring kostenlos Stefan Evertz / Cortex digital 13 • Social Media Monitoring – Brandwatch – Linkfluence – Talkwalker – uberMetrics – VICO Research – ... • Analytics & Engagement – 247GRAD CONNECT – Fanpage Karma – Quintly – swat.io – ... • Bonus-Tipp: Scompler Kostenpflichtige Tools
  14. 14. • Stefan Evertz (@hirnrinde) • Cortex digital, Köln • cortexdigital.de • www.MonitoringMatcher.de Stefan Evertz / Cortex digital 14 Danke fürs Zuhören! Content Strategy & Monitoring kostenlos
  15. 15. Stefan Evertz / Cortex digital 15 Bonus-Tipp: MonitoringMatcher Content Strategy & Monitoring kostenlos

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