Recruitment marketing campaigns, pay-per-click recruitment marketing webinar slides.
Learn to do recruitment advertising on Indeed, Simply Hired and Google. HireClix provides you with a briefing on the best practices as you reconsider your recruitment marketing mix include PPC recruiting.
Recruitment-marketing -HireClix-Anatomy-PPC-Recruiting nov 18 2010 final
1. The Anatomy of Pay-Per-Click Recruiting
Educational Webinar Series: November 18, 2010
2. 2
What to Expect Today
• Host – Neil Costa – HireClix
• Quick Intro
• Webinar Topics –
• Search engine optimization (SEO) vs. search engine marketing
(SEM)
• How pay-per-click (PPC) recruitment marketing campaigns work
• The difference between Indeed, Simply Hired, JuJu and Google
• Bidding strategies for PPC recruiting
• Applicant tracking systems and a PPC recruiting campaign
• Time for Q&A
3. 3
Understanding your Core
Value?
• Based in Gloucester, MA
• Recruiting Industry Experience
– Monster Internal Interactive Agency
• Focused on Interactive Marketing
• Develop Customized Marketing Approach
• Drive New Concepts and Analyze Results
• Provide Great Value and Zealous Service
About HireClix
15. 15
Bidding Strategies for PPC Campaigns
• Set a Baseline to Start Accumulating Data
• Use Information to:
• Find Leverage Points
• Triage Underperformers
• Have Patience to Ride out Ebbs and Flows
• Don’t be Afraid to Pause
• Better Value in Aggregators than Major Search
Engines
• Be Cautious of the Universal Bid Strategy
16. 16
ATS Tracking – Accurate & Easy
https://jobs-akamai.icims.com/jobs/3624/job?sn=Indeed
Simply Hired – ATS integration information
Indeed – ATS integration information