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Once the pieces of your content strategy statement are in place, the day-to-day work really begins.
The keys to making your content strategy sustainable are in making a part of people’s everyday work and in keeping the principles and practices of content strategy on everyone’s mind.
Importantly, this isn’t top-down work, but work best done from the inside out. And it requires skills that most content strategists already have: listening, sharing, and fostering connections.
How to involve people in the content strategy effort so they feel invested in its success
How to empower content contributors so they are motivated to follow the rules rather than go around them
How to help good practices go viral inside the organization