While some schools have been multiplying student blogs, many educational institutions are still reluctant to let their students do their PR. Although they require stringent rules and a well thought out strategy (who writes? What? Who responds? etc...), student blogs can be powerful marketing tools.
prashanth updated resume 2024 for Teaching Profession
3 reasons your school needs a student blog
1. 3 Reasons Your School Needs A Student
Blog
3 Reasons Your School Needs A
Student Blog
Slide 1
2. 3 Reasons Your School Needs A Student
Blog
Overview
1.
2.
3.
There is no such thing as too much info when choosing a school
Happy students scream louder than any PR campaign
Student blogs are essential to community strengthening
Source: Higher Education Marketing – 3 Reasons Your School Needs A Student Blog
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3. 3 Reasons Your School Needs A Student
Blog
1. There is no such thing as too much info
when choosing a school
As a former student, how many times did you make a
decision regarding your schools based on brochures solely?
Even before the Internet, reputation and former students’
experience weighed a lot more than PR.
Prospective students want to hear from students who have
walked in their shoes or are currently facing the same
choices they are facing.
Source: Higher Education Marketing – 3 Reasons Your School Needs A Student Blog
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4. 3 Reasons Your School Needs A Student
Blog
1. There is no such thing as too much info
when choosing a school
This goes beyond programs and faculty:
Life on campus
Around campus
Clubs
Scholarships opportunities
Etc... as long as your content is relevant to their
needs, your prospects will want to know!
Source: Higher Education Marketing – 3 Reasons Your School Needs A Student Blog
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5. 3 Reasons Your School Needs A Student
Blog
2. Happy students scream louder than any PR
campaign
You already knew this. But where to start?
One easy way is to:
focus on your institution’s specialty, which is probably
what draws students to your school in the first place.
Do not hesitate to have several blogs to represent the
variety of your student body (different programs, years along
in the program, gender, foreign students, etc.).
Source: Higher Education Marketing – 3 Reasons Your School Needs A Student Blog
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6. 3 Reasons Your School Needs A Student
Blog
2. Happy students scream louder than any PR
campaign
If your students are reluctant writers, remind them that they will
rip the most benefits.
Blogging will enable them to hone invaluable
professional skills such as writing and editing skills.
It will also offer them peer-to-peer mentoring, fluency
with text, multimedia, widgets, audio and images and
will help them build confidence.
Source: Higher Education Marketing – 3 Reasons Your School Needs A Student Blog
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7. 3 Reasons Your School Needs A Student
Blog
2. Happy students scream louder than any PR
campaign
Beyond the powerful educational tool, a student blog can
also be turned into a great portfolio.
A web design class could blog about their latest projects;
An audio engineering student could blog about the technological edge
he gets from his school.
Everything is possible. Here are a few examples from
abroad.
Source: Higher Education Marketing – 3 Reasons Your School Needs A Student Blog
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8. 3 Reasons Your School Needs A Student
Blog
3. Student blogs are essential to community
strengthening
Like any other social media platform, student blogs:
reinforce your online referencing
reinforce the sense of community around your institution.
They are also a great way to leverage your students’
networks.
Source: Higher Education Marketing – 3 Reasons Your School Needs A Student Blog
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9. 3 Reasons Your School Needs A Student
Blog
3. Student blogs are essential to community
strengthening
After that, it is up to you to spread the good word!
Do not forget to link all posts on other platforms and to
continuously engage your students, alumni and
prospects.
Source: Higher Education Marketing – 3 Reasons Your School Needs A Student Blog
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10. 3 Reasons Your School Needs A Student
Blog
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