4. Beta Publishing Requires
High interest topic;
Few to no available resources;
Optimized publishing processes for issuing betas;
A willing author.
5. Beta Publishing Process
Identify high interest, under-served, topics.
Recruit willing author.
Launch blog for author to discuss ideas in book, solicit
feedback.
Prepare infrastructure and processes for publishing
PDF versions of drafts.
6. Beta Publishing Process
Launch sale of first draft as a PDF with option to pre-
purchase hard copy.
Deliver PDF on purchase and provide access to new
drafts to past buyers.
Solicit feedback, supply to author.
Repeat until book is complete.
Transition sales to hard copy and/or PDF download of
final product.
9. Short Form eBooks Require
Topics that are:
New and rapidly developing;
Too narrow in scope for a full book.
Optimized authoring, editing and publishing process.
Effective electronic document sales system.
Authors who can work fast.
10. eBook Process
Identify new, evolving, topics and/or under-served
niche topics.
Recruit author(s) to write the ebook.
Develop optimized authoring system for speeding edits
and production.
Develop online, electronic document sales system.
Launch product for sale as a download.
11. Short Form to Long
Collection of short-form eBooks can be republished as
a print collection.