hi5 Presentation at SXSW Interactive 2011: Games of the Future

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The Shape of Games to Come ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Production Values Secondary ,[object Object],[object Object],[object Object],[object Object],*The DRM Problem

Quality vs Quantity Angry Birds Crush The Castle

Design vs Evolution Emergent Game Design

Marketing vs. Virality Blah…blah…blah…blah…

Blended Synchronous and Asynchonous Play Instant gratification = NO VIRALITY Thus… Asynchronous play is for marketing/virality Synchronous play is for monetization You need both!

Delivered Online! Duh! ,[object Object],[object Object],[object Object],[object Object],[object Object]

The Quantum Economics Monetization Mantra ,[object Object],[object Object],[object Object],[object Object]

Many ways to monetize ,[object Object],[object Object],[object Object],[object Object],4 ways to pay for an online game:

Quantum Economics: Virality and Engagement can be transformed into currency ,[object Object]

Asymetical Play vs Symetrical play Quantum Economics Lesson 1: Quantum Teleportation of Value Reward those who can’t be monetized for entertaining those who can… Hint: They don’t have to be playing the same game…

What is the monetary value of MajiNoir to a social network? ,[object Object],[object Object],[object Object],[object Object]

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$0 How Commerce Works I’ll pay $$$ I won’t pay Pay me money NOW! Pay me money NOW!

How Ads in Commerce Work I’ll pay $$$ Would you like to pay us money? -OR- Get this for free? Would you like to pay us money? -OR- Get this for free? I won’t pay

How SocioPay Works I’ll pay $$$ SocioPay knows the user will pay $25 SocioPay knows the user will not pay I won’t pay

How Does this Work for Me? Willingness to pay Number of gamers Commerce only Ads in commerce SocioPay 2x revenue >3x revenue Ø Ø Ø Ø Ø Ø Ø Ø Ø ₵ ₵ ₵ ₵ $ $ $ $$ ₵ $$ Ø $$$

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Important Future Game Genres ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Delivered at Casual Connect Europe 2017. Casinos have been fighting an age crisis: 21-45 year olds generally do not gamble. Gamblit Gaming has been leading the charge to bring mobile and arcade style games onto the floor with products that appeal to them. With announcements like Jetpack Joyride, Into The Dead, and Catapult King, Gamblit CMO and gaming industry vet Darion Lowenstein will discuss the benefits and difficulties of taking hit mobile games into the casino world in this honest, developer-targeted talk.

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Gamification - essentially redefining the classical model of communication. It's the use of game mechanics and elements of motivation systems and approaches to design for non-gaming activities and services. Notorious David Droga often says that 95% of advertising is pollution and the invasion of the information field of human rights. Approach allows the use of gamification advertising activity to a more organic and natural to man, it has the potential to become a useful content.

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Individual large spenders -- so called "whales"-- form the foundation of the free-to-play business model that has overtaken the game industry in the last few years. This talk from GDC 2015 examines this phenomenon by looking at demographics, play and buying patterns for big spenders on the Kongregate web platform and mobile games, how expectations of game spending and value are formed, and how attitudes toward spenders and spending shape the whole industry -- not just free-to-play.

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Mobile games have become increasingly high-stakes over the last few years. Successful games make billions, but most games launch to failure, and few get a second chance from either platforms or players. Most developers test their games in various ways, from individual playtest sessions to geo-locked launches in Canada and Australia. But many games still launch with poor retention, monetization, tech problems, or some combination of the three. What's going wrong? Kongregate has now put more than 20 games through test markets, learning valuable lessons along the way. This talk from GDC 2016 is a pragmatic guide to creating a test strategy, taking into account budget and schedule along with the benefits and pitfalls of various methods and the psychological traps that teams fall into as they evaluate results. The talk is illustrated by case studies and metrics from Kongregate's portfolio including AdVenture Capitalist, Spellstone, Raid Brigade and more.

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Casinos all over the USA have seen steady declines in slot revenue. Revolutionizing the casino, companies like Gamblit Gaming have launched new interactive touch screen hardware on casino floors that bring skill video games and gambling together. In this metrics focused talk, 20+ year industry veteran and Gamblit Gaming CMO Darion Lowenstein will talk about what it takes to gamblify games like Into The Dead, Catapult King, Jetpack Joyride and launch it on a casino floor.

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In this presentation we look at the case for including mobile games and play-based activity in the marketing mix. 75% of Australian adults now own a smartphone. On average, smartphone owners play for games for 24 minutes each day. Together with social networking, that's the largest amount of time spent on any smartphone activity. And everyone plays - the smartphone has made men and women of all ages into game players. So the question for marketers becomes, if your customers and potential customers are playing why not allow them to play with you? Take a look at the presentation to find out how games and play-based activity delivers for marketers.

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Have players committed to spending money in free-to-play games before they even install the game? Are you wasting time trying to get more people to spend money in your game? What monetization metrics should you be focusing on improving instead? In this talk, Tammy uses several case studies from live Kongregate games to explore how and why some player behaviors are easier and more rewarding to change, while others have a nearly unbreakable ceiling.

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Seminar will outline the size, scope and reach of casual gaming worldwide as well as the role casual games play in people’s lives. We will lead a conversation on the benefits of integrating gaming into your marketing or content strategy and briefly discuss Exent’s long history in this market. We will then review the various ways site owners and marketers have “Gamified” themselves including, but not limited to, Advergaming, content plays, advertising programs, and social gaming. We will end with a look at the future of gaming and its implications.

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Be tech-smart and culture-savvy by using game-design thinking and gaming activities to connect with current users in a fun way and draw in new ones. Hear from a library communicator who literally wrote the book on this topic. Online games are incredibly popular; libraries, book apps, and learning institutions are leveraging this to bring in new audiences and engage with existing ones in new ways. Why are they doing this, what is the benefit, and how do you make it work to promote your library? Get the answers here!

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I made this presentation at the beginning of 2007 when I had my intern at the Belgian communication agency These Days. The goal of this presentation was to give a brief overview of the evolution the gaming and advertising scene had gone through up til then (2007). It is my personal view on the things and I am the first to admit that my opinion is not king. In the future I will make a new presentation because some opinions and conclusions need steering. I thank you for your comments.

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hi5 Presentation at SXSW Interactive 2011: Games of the Future

1. Games of the Future Alex St. John

4. Quality vs Quantity Angry Birds Crush The Castle

5. Design vs Evolution Emergent Game Design

6. Evolutionary Game Design

7. Marketing vs. Virality Blah…blah…blah…blah…

8. Brands vs Play

9. Blended Synchronous and Asynchonous Play Instant gratification = NO VIRALITY Thus… Asynchronous play is for marketing/virality Synchronous play is for monetization You need both!

10.

11.

12.

13.

14. Asymetical Play vs Symetrical play Quantum Economics Lesson 1: Quantum Teleportation of Value Reward those who can’t be monetized for entertaining those who can… Hint: They don’t have to be playing the same game…

15.

16.

17. $0 How Commerce Works I’ll pay $$$ I won’t pay Pay me money NOW! Pay me money NOW!

18. How Ads in Commerce Work I’ll pay $$$ Would you like to pay us money? -OR- Get this for free? Would you like to pay us money? -OR- Get this for free? I won’t pay

19. How SocioPay Works I’ll pay $$$ SocioPay knows the user will pay $25 SocioPay knows the user will not pay I won’t pay

20. How Does this Work for Me? Willingness to pay Number of gamers Commerce only Ads in commerce SocioPay 2x revenue >3x revenue Ø Ø Ø Ø Ø Ø Ø Ø Ø ₵ ₵ ₵ ₵ $ $ $ $$ ₵ $$ Ø $$$

21. SOCIO PAY DYNAMIC MONETIZATION HI5 PRICING HI5 PURCHASE HI5 MONETIZATION SMART PRICING Sell to any player anywhere in the world – in local currency. CONVERSION Best converting payment methods. World-wide. HYBRIDIZATION Monetize every player. Increase revenue and engagement.

22.

23. Gifts sent +400% +30% The Results Commerce revenue -25% Commerce revenue Total revenue

24.

25.

26. The Anti-Social Networking Solution

hi5 Presentation at SXSW Interactive 2011: Games of the Future

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