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MOBILE ADNETWORK IN VIETNAM?
? 
? 
MOBILE ADNETWORK IN VIETNAM? 
1. Why Mobile? 
2. How Mobile? 
3. Earn money on Mobile Ads Network 
4. Mobile Adnetwo...
? 
? 
Why Mobile? 
Vietnam 2013: More than 12 millions Smartphone/ Tablets Users – More than 3,3 
millions 3G subcriptions...
? 
? 
47% 47% use smartphone to search 36% 
information for products 
30% use smartphone to see 
review of products on web...
? 
? 
Search queries on laptop/PC and Mobile 
2011 
2012 
Vietnam 
2011 
2012 
2011 
2012 
58M/day 
12% 
60M/day 
20% 
70M...
? 
? 
Source: Google 
Why Mobile? 
Industry Vertical Query Growth 
(Q4 2012, YoY) 
% Clicks from 
Mobile Devices 
Mobile Q...
? 
? 
Top industry get attention from mobile user 
- Game Online - 
Search queries for Game Online on mobile double in rec...
? 
? 
Top industry get attention from mobile user 
- Online shopping and E-commerce - 
Search queries for Online shoping i...
? 
? 
20 millions 
150.000 250.000 
240.000 
51 millions 
40 millions 
According to CleverNET report, Vietnamese 
users ar...
? 
? 
Develop more 
application 
How Mobile? 
Compatible mobile 
web development 
Mobile ad network on smartphone and tabl...
? 
? 
How Mobile? 
Develop more application and mobile web 
When you have an app/ wapsite, it means: 
- Your brandname alw...
Smartphone DDeevveellooppeerr iinn VViieettnnaamm:: 
HHooww ccaann tthheeyy mmaakkee mmoonneeyy oonn tthheeiirr 
aapppplli...
? 
? 
Make money on mobile adnetwork 
1. PAY PER DOWNLOAD 
KKeeyy ssaallee ppooiinntt:: 
- Specialized and unique content,...
? 
? 
Make money on mobile adnetwork 
2. IN – APP PURCHASE 
Key sale point: 
- Always provide new value for 
end-user 
- 9...
MMoobbiillee AAddnneettwwoorrkk ooff 
VViieettnnaamm iinn 66 rreecceenntt mmoonntthhss 
9900%% aaddvveerrttiissiinngg rree...
? 
? 
Mobile Adnet Eco-system 
Delivery Models
AdNetwork Ecosystem
? 
? 
Running Mobile Ads in Vietnam? 
1. You need a good mobile web platform 
 Compatible with many types of cellphone, d...
? 
? 
Running Mobile Ads? 
3. Identify your goal or business purpose of your app 
Make sure that it’s Specific, measurable...
Nguyen Thu Hien – Mobile Ad expert 
Member of: 
Mobile Monday Vietnam, 
Vietnam Marketing Communication 
Community (VMCC...
Mobile adnetwork in vietnam
Mobile adnetwork in vietnam
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Mobile adnetwork in vietnam

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Mobile adnetwork in Vietnam

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Mobile adnetwork in vietnam

  1. 1. MOBILE ADNETWORK IN VIETNAM?
  2. 2. ? ? MOBILE ADNETWORK IN VIETNAM? 1. Why Mobile? 2. How Mobile? 3. Earn money on Mobile Ads Network 4. Mobile Adnetwork Eco-system 5. Running mobile Ads in Vietnam?
  3. 3. ? ? Why Mobile? Vietnam 2013: More than 12 millions Smartphone/ Tablets Users – More than 3,3 millions 3G subcriptions Number of tablets sale in VN in 6 months of 2013 reach 250.000 In the world 500% Searching on Mobile increase 500% in compare with 2 years ago 2013 Smartphone and tablet more than PC 200 millions 2013 - Shopping on Smartphone 29% -E-commerce: 50% 2016 Access to internet by mobile in Asian : 50% in the world 1,300 billion $ Payment buy mobile in 5 years increase 4 times Source: Mobithingking, cisco, idc…
  4. 4. ? ? 47% 47% use smartphone to search 36% information for products 30% use smartphone to see review of products on website 80% smartphone users want more live information appear on their device 64% users always use app to look for brand information 48% use smartphone for online payment 73% share information about products for friends on their phone And 99% Use at lease 1 app everyday! Source: Mobithingking, cisco, idc… Why Mobile? Among Vietnamese mobile users
  5. 5. ? ? Search queries on laptop/PC and Mobile 2011 2012 Vietnam 2011 2012 2011 2012 58M/day 12% 60M/day 20% 70M/day 21% 70M/day 25% 85M/day 27% 75M/day 25% Indonesia Thailand …..M/day: Search in general …%: Search queries on mobile Compared to other countries in the region, the total amount of search queries in Vietnam is lower, but the growth rate of mobile search queries is high Source: Google Why Mobile?
  6. 6. ? ? Source: Google Why Mobile? Industry Vertical Query Growth (Q4 2012, YoY) % Clicks from Mobile Devices Mobile Query Growth (Q4 2012, YoY) Mobile Click Growth (Q4 2012, YoY) Arts & Entertainment 9,7% 14,0% 75,3% 721,1% Autos & Vehicles 10,6% 14,0% 74,2% 524,7% Beauty & Fitness 25,9% 15,0% 126,5% 493,0% Business & Industrial 17,7% 10,0% 97,6% 553,2% Computers & Electronics 17,9% 7,0% 102,7% 517,2% Finance 21,3% 17,0% 115,4% 818,0% Food & Drink 18,9% 17,0% 97,1% 748,5% Games 3,9% 9,0% 62,2% 438,8% Health 16,7% 14,0% 108,0% 759,7% Hobbies & Leisure -1,3% 13,0% 50,2% 903,5% Home & Garden 5,4% 10,0% 96,0% 662,1% Internet & Telecom 18,4% 19,0% 68,8% 461,3% Jobs & Education 13,2% 11,0% 79,9% 566,2% Law & Government 5,4% 14,0% 55,5% 650,7% News, Media & Publications 26,6% 29,0% 127,8% 406,3% Real Estate 10,7% 9,0% 102,6% 253,1% Shopping 13,4% 14,0% 97,7% 553,0% Sports 21,5% 23,0% 96,2% 400,9% Travel 18,3% 18,0% 83,0% 559,5%
  7. 7. ? ? Top industry get attention from mobile user - Game Online - Search queries for Game Online on mobile double in recent years Source: Google Why Mobile?
  8. 8. ? ? Top industry get attention from mobile user - Online shopping and E-commerce - Search queries for Online shoping increase 2% - 16% in recent years Source: Google Why Mobile?
  9. 9. ? ? 20 millions 150.000 250.000 240.000 51 millions 40 millions According to CleverNET report, Vietnamese users are increasingly paying attention to the ads on the application they are using. Number of click on CleverNET system has increased nearly 70% in just 2 months. Source: CleverNET Why Mobile?
  10. 10. ? ? Develop more application How Mobile? Compatible mobile web development Mobile ad network on smartphone and tablet Online ad network Open more “showroom” in the city where users are familiar with mobile network
  11. 11. ? ? How Mobile? Develop more application and mobile web When you have an app/ wapsite, it means: - Your brandname always in customer’s pocket, they can see you everyday - User can access to your information even when they are offline - You can make revenue by locate advertising on your app/ wabsite - User can decide to buy your product whenever they need - User can call you, find the location of your shop, email/ SMS on their smartphone
  12. 12. Smartphone DDeevveellooppeerr iinn VViieettnnaamm:: HHooww ccaann tthheeyy mmaakkee mmoonneeyy oonn tthheeiirr aapppplliiccaattiioonn aanndd mmoobbiillee wweebb??
  13. 13. ? ? Make money on mobile adnetwork 1. PAY PER DOWNLOAD KKeeyy ssaallee ppooiinntt:: - Specialized and unique content, difficult to copy. - Strong brandname - User only pay once and rarely pay more after download the app - 5% app on iTunes are this type Disadvantage: Habbit of “trial period” by Vietnamese end-user
  14. 14. ? ? Make money on mobile adnetwork 2. IN – APP PURCHASE Key sale point: - Always provide new value for end-user - 95 over top 100 on game portal use this model - Success story of Mobile Game in Vietnam Disadvantage: -High revenue share for Telcos (55%) - Apple don’t accept local payment - Operate and Optimize product 3. ADVERTISING Key sale point: - High time spend on app - Detail information of user - Only choice of free app Disadvantage: Many big brands don’t care about this advertising
  15. 15. MMoobbiillee AAddnneettwwoorrkk ooff VViieettnnaamm iinn 66 rreecceenntt mmoonntthhss 9900%% aaddvveerrttiissiinngg rreevveennuuee aarree OOTTTT ((ZZaalloo,, LLiinnee,, KKaakkaaoo TTaallkk)) bbeeccaauussee tthheeiirr CCPPCC aarree hhiigghh FFiillllrraattee aanndd CCPPCC llooww iinn ggeenneerraall IInnvveennttoorryy aarree nnoott aabbuunnddaanntt BBiigg ccoommppaannyy’’ss mmoobbiillee aaddnneettwwoorrkk ((VVTTCC,, VVCCCCoorrpp……)) oonnllyy rruunn tthheeiirr oowwnn pprroodduuccttss SSoommee ssttaattiissttiicc NNuummbbeerr ooff aappppss iinn VViieettnnaamm:: 1155,,000000 -- 2255%% AAnnddrrooiidd -- 1155%% iiOOSS -- 6600%% JJAAVVAA  RReevveennuuee oonn AApppp ~~ 11,,880000 bbiilllliioonn VVNNĐĐ  MMoobbiillee GGaammee ~~ 11,,550000 bbiilllliioonn VVNNĐĐ MMoobbiillee GGaammee iiss tthhee mmoosstt ssuucccceessss wwiitthh:: AAvveerraaggee RReevveennuuee ppeerr RReeggiissttrraattiioonn ((AARRRR)) rraannggee ffrroomm 1155,,000000 ttoo 5500,,000000 VVNNDD//mmoonntthh
  16. 16. ? ? Mobile Adnet Eco-system Delivery Models
  17. 17. AdNetwork Ecosystem
  18. 18. ? ? Running Mobile Ads in Vietnam? 1. You need a good mobile web platform  Compatible with many types of cellphone, different screen sizes.  No broken image, layout when users zoom in – good interface  Logical interface, easy to find important information  Updated continuously - because mobile users do not stop moving 2. You need a professional application  Use design style of business to enhance brand identity  The application should developed on all popular operating systems for smartphones  Reasonable layout, easy to follow, easy to find information  High speed is, not difficult to load  Allow activities even when users are not online
  19. 19. ? ? Running Mobile Ads? 3. Identify your goal or business purpose of your app Make sure that it’s Specific, measurable, attainable, realistic and timely 4. Choose the right marketing channel Identify right target customers base on category, apps content and interest of apps user. 5. Continuous ad tracking Report, refine, optimize the campaign to make right adjustment and come out effective result . 6. Contact with: - Ad Agency (Admicro, Adflex, Vserv, Clevernet) - Mobile adnetwork (Admob, Appstore.vn, Itunes, Google Apps) - Wap master (Mwork: http://www.mwork.vn , Mkichhoat: http://kichhoat.net/)
  20. 20. Nguyen Thu Hien – Mobile Ad expert Member of: Mobile Monday Vietnam, Vietnam Marketing Communication Community (VMCC) Vietnam Creative Enterprise (VCE) Digital Content Vietnam Email: nguyenthuhien.pr@gmail.com Mobile: +84 904 939632 https://www.facebook.com/hhm207

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