1. Benefits of SEO
By Abdullah Khosa

2. Benefits of SEO

3. 1. There are people searching for your products or
services on search engines
• There are over 2 billion people online. 93% of online activities start on
a search engine. There are 40,000 searches every second, and 3.5
billion searches per day. There are millions of opportunities for your
business to become found on search engines. One of the most
important benefits of SEO is that your customers are using search
engines daily.

4. 2. SEO pulls-in quality traffic
• Traffic on search engines is the best traffic. Why? Because people are
actually searching for the problem you solve. You can “pull” traffic to
your business. You do not have to “push” out advertisements to
persuade people to buy. Search traffic is already interested in your
products and services. This is why the SEO industry is worth $65
billion.

5. 3. SEO traffic is more likely to convert
• SEO traffic is more likely to convert than other sources of traffic. In fact, search
traffic has the best conversion rates for most websites. By positioning yourself on
search engines, you are positioning your business to win more conversions.
4. SEO increases sales and leads
• SEO is not a myth. You will increase your leads and sales if you offer a viable
product or service. One small business generated over $103,510.98 worth of SEO
results in just 5 months.

6. 5. SEO can decrease your cost per acquisition
• Another benefit of SEO is that it is “free”. It is far less expensive than advertising
to acquire customers. The only costs in SEO are the costs to hire the best SEO
company. Unless you have experience in website coding and Google algorithms,
you will need an SEO firm or agency to grow your rankings.
6. SEO does not involve any paid advertising
• You do not have to advertise if you have strong SEO standings. You can increase
your website traffic without having to pay per click. An effective SEO strategy can
help you scale back your advertising dollars, and invest it in more efficient areas.

7. 7. Top SEO rankings provides 24/7 promotion
• SEO is 24/7. It does not sleep. Your rankings do not disappear overnight.
You can increase your website traffic all day, every day. Once you rank high
in search engines, they will promote your business while you are sleeping.
8. SEO builds trust and credibility
• People trust Google. They use it every day to find what they are looking for.
By ranking high on search engines, your business will build trust and
credibility with your audience. In fact, 37% of search engine clicks are on
the first organic listing.

8. 9. SEO is a long-term strategy
• SEO is a long-term strategy. It can take 6-12 months to see optimal rankings. However,
just as it takes time to move up the rankings, it takes time to move down the rankings.
Once you are placed in top positions, you rarely move down. The only reason this would
change is due to rising SEO competition or changes in Google algorithm.
10. SEO makes your customers more informed
• Your customers are using search engines to research. They use their findings to help
them make informed decisions on available options. High SEO rankings allows you to
educate potential customers. This indirectly builds trust, but most importantly helps
them make an informed decision.

9. 11. SEO influences purchasing decisions
• SEO significantly influences purchasing decisions. This is because of the
developed trust and credibility mentioned in our prior points. Use SEO to improve
your conversions by significantly influencing the purchasing decisions of those on
the web.
12. SEO increases your brand awareness and equity
• Conversions aside, SEO will also build your brand equity. In other words, SEO will
help people become aware of your brand. Awareness is important because your
website visitors may not always be ready to purchase. However, by being aware
of your offerings, they may purchase in the near future.

10. 13. SEO increases customer attribution or “touches”
• While your awareness is increasing, SEO will simultaneously increase your
customer attribution points. Attribution is the amount of times your audience
sees your brand. The more times they see your business, the more likely they are
to purchase from your business. Strong SEO rankings will help you dramatically
increase your touch points with potential buyers.
14. SEO receives 90% more clicks than PPC
• SEO trumps paid advertising. This is because organic SEO listings receive 90% of
clicks. Many users of search engines tend to skip paid advertisements. This is
most likely due to their trust in Google’s algorithm. By investing in SEO, you will
likely gain more traffic than the advertisers on the same keywords.

11. 15. SEO can increase your website referrals
• SEO will increase your website referrals. You will gain more website
referrals from search engines. In addition, your website visitors are likely to
refer your website to their friends. A strong SEO presence will you grow
referrals, literally and figuratively!
16. SEO is measurable
• SEO is measurable. You can measure your conversions and the source of
conversions. You can also measure the progression of your website
rankings and organic traffic. With the right tools (or SEO Company), you will
be able to measure which search keywords are the most valuable to your
business.

12. • 17. SEO drives offline sales
• 18. SEO is more cost-effective than paid advertising
• 19.Your competitors are using SEO to grow
• 20. SEO can give smaller businesses an edge on larger companies
• 21.SEO will help you gain market share
• 22. SEO will help you break into new markets
• 23. SEO increases the value of your business
• 24. SEO integrates all of your online marketing activities
• 25. SEO improves your overall marketing ROI
• 26. SEO is the best PR strategy

13. • 27. SEO will increase your social media followers
• 28. SEO will increase your email newsletter subscribers
• 29. SEO will increase your blog traffic
• 30. SEO improves your website’s click-through-rate
• 31. SEO improves your website’s time-on-site
• 32. SEO improves the safety and security of your website
• 33. SEO improves the speed of your website
• 34. SEO will improve the user experience of your website
• 35. SEO is growing
• 36. SEO is mobile

14. • 37. SEO will help you stand out
• 38. SEO is laser-targeted
• 39. SEO traffic is the real deal
• 40. SEO rankings last forever
• 41. SEO can eliminate cold-calling and other traditional strategies
• 42. SEO can double, triple, or quadruple your business
• 43. SEO can help you attract talent
• 44. SEO is Affordable
• 45. SEO is the smartest marketing investment you can make