One page infographic on dropbox case study analysis.

1. FOUNDED IN 2007
CE0- DREW HOUSTON
OVER 5 MILLION USERS
Dropbox is a website that you can save your files to
automatically. When you download Dropbox
onto your computer, phone or tablet.
RELIABILITY
EASE OF USE
PRIVACY- SHARE,
SYNC, STORE FILES
FOCUS ON:
•PRODUCT
INNOVATION
AND CLARITY
OF USE
•MAINTAIN
CUSTOMER
FILES ON
OWN SERVER
•BUILD MORE
SMB
CUSTOMER
BASE
•FOCUS ON
GLOBAL
MARKET
OUTIDE U.S
FOCUS ON
ORGANIC
ACQUISITION
“VOTEBOX” &
FOUS ON
VIRAL
MARKETING,
WORD OF
MOUTH
REFERRALS
CONDUCT
MORE
USABILITY
TESTS
MORE OF
EXTENSIVE
RESEARCH
REQUIRED
PRODUCT
STRATEGY
GROWTH
UNCLEAR
UPDATION OF
FEATURES
TOO HIGH
ACQUISTION
COST V/S LOW
PROFIT
NO CUSTOMER
DATABASE
PROBLEMS/ CHALLENGES:
PROSPECTIVE SOLUTIONS:
DEFINE,
MEASURE,
ANALYSE,
IMPROVE
AND
CONVERT
APPROACH
COME
AND
JOIN US
FOR
DEMO!!
www.dropbox.com