1. 1
www.fabak.ir Data is power
‫سخایی‬‫جواد‬‫محمد‬-‫شهریور‬1397
Sakhaee@fabak.irwww.fabak.ir

2. 2
www.fabak.ir Data is power

3. 3
www.fabak.ir Data is power
‫ف‬ ‫به‬ ‫منحصر‬ ‫خصایص‬ ‫با‬ ‫دارایی‬ ‫یک‬ ‫داده‬‫رد‬
‫ی‬ ‫شد‬ ‫ما‬
‫یابد‬ ‫می‬ ‫ن‬ ‫ما‬ ‫و‬ ‫در‬
‫اس‬ ‫ا‬ ‫باد‬
‫اس‬ ‫یک‬ ‫را‬ ‫اس‬
‫نوا‬ ‫به‬ ‫داده‬
‫دارایی‬ ‫یک‬

4. 4
www.fabak.ir Data is power
‫دارایی‬ ‫ات‬ ‫ح‬ ‫چرخه‬:‫نه‬ ‫به‬‫ا‬ ‫حاصل‬ ‫سود‬ ‫ی‬ ‫سا‬‫در‬ ‫دارایی‬ ‫یک‬‫و‬‫مر‬

5. 5
www.fabak.ir Data is power
‫ف‬ ‫به‬ ‫منحصر‬ ‫خصایص‬ ‫با‬ ‫دارایی‬ ‫یک‬ ‫داده‬‫رد‬
‫آ‬ ‫امات‬ ‫ال‬ ‫داده‬ ‫ن‬ ‫ام‬ ‫ره‬ ‫ج‬

6. 6
www.fabak.ir Data is power
‫ف‬ ‫به‬ ‫منحصر‬ ‫خصایص‬ ‫با‬ ‫دارایی‬ ‫یک‬ ‫داده‬‫رد‬
‫آ‬ ‫امات‬ ‫ال‬ ‫داده‬ ‫ن‬ ‫ام‬ ‫ره‬ ‫ج‬

7. 7
www.fabak.ir Data is power
7
‫ش‬ ‫ار‬ ‫ره‬ ‫ج‬‫داده‬

8. 9
www.fabak.ir Data is power
9
‫محور‬ ‫نش‬ ‫ب‬ ‫کارهای‬ ‫ب‬ ‫ک‬

9. 10
www.fabak.ir Data is power
10

10. 11
www.fabak.ir Data is power
‫کار‬ ‫ب‬ ‫ک‬ ‫ش‬ ‫ار‬ ‫ره‬ ‫ج‬ ‫در‬ ‫داده‬ ‫قش‬
Michael Porter value chain model

11. 12
www.fabak.ir Data is power
12
‫ری‬ ‫مش‬ ‫ش‬ ‫ار‬ ‫اره‬ ‫گ‬(CVP)
CVP

12. 13
www.fabak.ir Data is power
13
Alexander Osterwalder
Customer ProfileValue Map

13. 14
www.fabak.ir Data is power
14
Alexander Osterwalder

14. 15
www.fabak.ir Data is power
15
‫یرساخ‬
‫دی‬ ‫ک‬ ‫کنندگا‬ ‫ن‬ ‫ام‬ ‫شرکا‬
‫دی‬ ‫ک‬ ‫های‬ ‫ال‬ ‫ف‬
‫دی‬ ‫ک‬ ‫مناب‬
‫ارایه‬
‫ش‬ ‫ار‬ ‫شنهادات‬
‫ری‬ ‫مش‬
‫هد‬ ‫ریا‬ ‫مش‬
‫ری‬ ‫مش‬ ‫با‬ ‫ا‬ ‫ار‬
‫ها‬ ‫ا‬ ‫کا‬
‫مالی‬ ‫امور‬
‫ها‬ ‫ینه‬ ‫ه‬ ‫ار‬ ‫ساخ‬
‫درآمد‬ ‫جریا‬
‫کار‬ ‫ب‬ ‫ک‬ ‫مد‬ ‫بو‬

15. 16
www.fabak.ir Data is power
16
‫محور‬ ‫داده‬ ‫حو‬
‫اهدا‬ ‫داده‬ ‫دا‬ ‫ا‬ ‫چش‬ ‫فرهن‬
‫نوا‬ ‫به‬ ‫نش‬ ‫ب‬
‫ی‬ ‫سر‬
‫نوا‬ ‫به‬ ‫داده‬ ‫مدیری‬
‫دارایی‬
‫ری‬ ‫گ‬ ‫ه‬ ‫دا‬ ‫ا‬
‫ی‬ ‫مندسا‬ ‫وا‬
‫ی‬ ‫ا‬ ‫ا‬ ‫ی‬ ‫ر‬ ‫ه‬ ‫وس‬

16. 17
www.fabak.ir Data is power
‫کار‬ ‫ب‬ ‫ک‬ ‫ش‬ ‫ار‬ ‫ره‬ ‫ج‬ ‫در‬ ‫داده‬ ‫قش‬
•‫ب‬

17. 18
www.fabak.ir Data is power
‫ب‬

18. 19
www.fabak.ir Data is power
a global food and beverage company, leverages social media data to analyze sentiments of over 2000 brands in near real-time

19. 20
www.fabak.ir Data is power
•‫سرمایه‬‫گذاری‬‫یک‬‫ارد‬ ‫م‬‫دالری‬‫شرک‬UPS‫در‬‫امور‬‫ره‬ ‫ج‬‫ن‬ ‫ام‬(‫سا‬2016)
providers of specialized transportation and logistics services

20. 21
www.fabak.ir Data is power
21
• Automate decisions through machine learning
• Create products informed by real-time data from customers
• Determine the right strategic positioning to maximize value from
platforms and suppliers
• Repurpose your organization to further human insight and enable
creativity
• Lead your company's transformation into a smart business.

21. 22
www.fabak.ir Data is power
22
Automate All Operatving Decisions

22. 23
www.fabak.ir Data is power
Why Business uses data?
In 2015, IBM acquired the Weather Company, which provides weather content from over 195,000 weather stations, for $2 billion
The Weather Company is going beyond the forecast to
empower businesses across many industries to make
better decisions.

23. 24
www.fabak.ir Data is power

24. 25
www.fabak.ir Data is power
25
‫ب‬ ‫ک‬‫کارهای‬‫داده‬‫محور‬