Data Strategy

Dr. Saeed Rouhani
Data Strategy
D r . S a e e d R o u h a n i
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Dr. Saeed Rouhani
What is Strategy?
H a r v a r d B u s i n e s s R e v i e w
 A strategy is a plan of action designed to achieve a specific
goal.
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Dr. Saeed Rouhani
What is Data?
 facts and statistics collected together for reference or
analysis.
Philosophy
 things known or assumed as facts, making the basis of
reasoning or calculation.
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Dr. Saeed Rouhani
We have twin
D a t a S t r a t e g y
• Data Strategy describes a “set of choices and
decisions that together, chart a high-level course of
action to achieve high-level goals.” This includes
business plans to use information to a competitive
advantage and support enterprise goals.
D a t a D r i v e n S t r a t e g y
• A data strategy enables data-driven decision-making
using technology and applications that help a
business achieve its strategic imperatives. Data
strategy must be driven by the business not by the
technology that services the business.
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Dr. Saeed Rouhani
A BUSINESS STRATEGY is a medium to long term business
plan which details the aims & objectives of a business
and how it means to achieve them .
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A DATA STRATEGY is a medium to long term plan for the
improvement, management & exploitation of data
across a business, and how it is to be achieved.

Dr. Saeed RouhaniDr. Saeed Rouhani
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Business & Data
Strategy –the
Interdependency
Businesses Develop a Data Strategy to:
• Manage torrents of data that are critical to a
company’s success.
• Think of the future and trends and how to
best manage them.
• Drive innovation and establish a data culture.
• Support the re-imaging of decision making in
an organization – at all levels.
• To develop a sustainable competitive
advantage given the volume, depth and
accessibility of digital data.
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Dr. Saeed Rouhani
THE AGE OF
ANALYTICS
C o m p e t i n g i n a d a t a - d r i v e n w o r l d :
D a t a a n d a n a l y t i c s a r e c h a n g i n g t h e b a s i s o f
c o m p e t i t i o n .
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Dr. Saeed Rouhani 9
Data Ecosystem

Dr. Saeed Rouhani
MAPPING VALUE IN
DATA ECOSYSTEMS
But how much is all this data worth? Data’s
value comes down to how unique it is and
how it will be used, and by whom.
Understanding the value in all these small
bits of information that need to be
gathered, sifted, and analyzed is a tricky
proposition, particularly since
organizations cannot nail down the value
of data until they are able to clearly specify
its uses, either immediate or potential.
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The Data-Driven Planning
Framework
Strategic planning that focuses on
and effectively uses all of these
types of data is "data-driven
strategic planning."
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NOT ALL DATA ARE
CREATED EQUAL—AND
THEIR VALUE DEPENDS
ON THEIR UNIQUENESS
AND END USES
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There are many types of uses for data; several examples are
described below.
• Internal cost and revenue optimization
• Marketing and advertising
• Market intelligence
• Market-making
• Training data for artificial intelligence

Analytical Dashboards
D a t a s t r a t e g y g i f t s f o r
d a t a d r i v e n s t r a t e g y .
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Dr. Saeed Rouhani
ANALYTICS LEADERS ARE CHANGING
THE NATURE OF COMPETITION AND
CONSOLIDATING BIG ADVANTAGES
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Dr. Saeed Rouhani 16
Data Analytics
Fuel 6 Disruptive
Models

Dr. Saeed Rouhani
TITLE GOES HERE
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Dr. Saeed Rouhani
Are you ready to Formulate your new
strategy?
so Run Data Analytics.

Dr. Saeed Rouhani
THANK YOU
D r. S a e e d Ro u h a n i
0 9 1 2 2 0 3 4 9 8 0
S Ro u h a n i @ u t . a c . i r

Data Strategy

Data Strategy

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