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IMAGINE YOUR ADVERTISEMENT
with 1 million impressions per month
Get Noticed!!!
THINK OUTSIDE THE TRUCK!
MASECA® En La Cocina
National Coverage
Mobile Mex-Media
Group provides
advertising and
executes sales
promotions on over
4,000 mobile Lunch
Trucks nationwide.
Market List
Atlanta
Austin, TX
Bakersfield
Baltimore
Charlotte, NC
Chicago
Dallas
Denver
El Paso, TX
Fresno
Hartford
Houston
Jacksonville
Killeen, TX
Laredo
Las Vegas
Los Angeles
Louisville, KY
Lower Rio Grande Valley
Miami
Modesto
New Orleans
New York
Northern New Jersey
Orlando
Philadelphia
Phoenix
Portland
Providence, RI
Raleigh-Durham, NC
Sacramento/Stockton
Salinas / Monterey
Salt Lake City
San Antonio
San Diego
San Francisco/San Jose/Oakland
Seattle
Tacoma, WA
Tampa
Tucson
Ventura, CA
Washington DC
Waco, TX
Yakima, WA
THE IDEA BEHIND OUR APPROACH IS SIMPLE:
• WE MAXIMIZE REACH BY PUTTING TRADITIONAL ADVERTISING IN MOTION.
• WE MAXIMIZE IMPACT BY CREATIVELY WRAPPING MOBILE LUNCH TRUCKS FOR INCREDIBLE
LOOKING VISUAL.
• WE MAXIMIZE IMPRESSIONS BY RUNNING OUR TRUCKS ON THE BUSIEST HIGHWAYS & STREETS
7 DAYS A WEEK.
BENEFITS OF MOBILE LUNCH TRUCK ADS
• MOBILE LUNCH TRUCKS PENETRATE DEEPLY INTO THE HISPANIC AND GENERAL
MARKETS, WHILE SERVING OVER 500-900 CUSTOMERS AND GARNERING 69, 0000
IMPREEIONS DAILY.
• OPERATE 16-24 HOURS PER DAY, 6-7 DAYS PER WEEK
• STOP’S FOR 45-50 MINUTES WHILE SERVING CUSTOMERS, RESULTING IN A
3-SIDED BILLBOARD PARKED ON A BUSY INTERSECTION
• ADVERTISING STAY’S WITHIN THE REGION ORDERED BY ADVERTISER
• ENTER AREAS THAT DO NOT ALLOW BILLBOARDS
Advertising
Exterior Vehicle Ads, measuring
27" x 57", will be posted on the
back or serving side.
Advertising
Point-of-sale material consisting of an 8" x 8"
Static Cling Window Display (Hot Trucks) or
an 18" x 24" Interior Vehicle Ad (Cold Trucks)
and a Take-One Brochure Box will also be
posted on the vehicles fronting customers at
each stop.
EFFECTIVENESS OF
TRANSIT ADVERTISING
AMERICAN TRUCKING ASSOCIATION (ATA) SURVEY
• 91% OF PEOPLE RECALLED WORDS AND PICTURES ON
FLEET VEHICLES.
• 71% REPORTED THAT THEY DEVELOPED A FAVORABLE IMPRESSION OF
THE COMPANY WHEN GRAPHICS WERE USED.
• 60% SAID THEY WOULD BASE A BUYING
DECISION ON THESE IMPRESSIONS.
COMPARATIVE ANALYSIS
BILLBOARDS HAVE BECOME
COMMONPLACE, WITH THE
EMERGENCE OF MORE CREATIVE
TYPES OF OUTDOOR ADVERTISING
MOBILE LUNCH TRUCK ADVERTISING
IS A HIGHLY CREATIVE AND
IMPACTFUL WAY TO GENERATE
IMPRESSIONS QUICKLY
CASE STUDY : 50 TRUCKS + 3 MONTHS= 3 MILLION IMPRESSIONS
TOTAL NUMBER OF IMPRESSIONS:
MONTHS DAYS TRUCKS IMPRESSIONS
3 90 50 3 MILLION
TOTAL NUMBER OF IMPRESSIONS = 3 MILLION
JESSE HERNANDEZ
VP Marketing
8424 Great Circle Dr Suite #100
California City CA, 93505
Tel: (310) 341-6731
Fax:(760) 373-2527
jesse@mobilemex-mediagroup.com
Mobile Mex-Media Group Advertisers
BEVERAGES/PACKAGED GOODS
Bowl Noodle
California Milk Advisory Board
Coors Brewing Company
De Mi Terra Aguas Frescas
Dole Packaged Foods
Gatorade
Hansen’s Beverage Company
Jarritos Mexican Sodas
Kern’s Nectars
Lipovitan Vitamin Drink
Minute Maid Juices
Miss Atojitos
Penafiel Mineral Waters
Sangria Sidral
Shasta Beverage Company
Sparkletts Bottled Water
Tecate Imported Beer
CONSTRUCTION HOME REPAIR
Any Time Plumbing
Bosch Power Tools
Contractors State Licensing Service
Contractors Warehouse
DeWalt
Lowe’s Home Improvement Centers
Shea Homes
Sun Plumbing
USG Drywall
USG Sheet Rock
AUTOMOTIVE
Pennzoil
Michelin Tires
Toyota Tundra
COMMUNICATIONS/TELECOMMUNICATIONS
AT&T Long Distance
Best Mexico Calling Card
Boost Mobile
Cox Communications
Charter Communications
Cingular
EZ Talk Communications
KARE Calling Cards
KRCA Channel 62
KTNQ Spanish Radio
MetroPCS
Orange County Online
Pacific Bell
Qwest Communications
Time Warner Cablevision
TCI Cablevision
Telecom Click
Telemundo
T-Mobile
US Census 2000
Verizon Wireless
RETAIL
Boot World
HEB Grocery Chain
7-Eleven
NIKE
Wal-Mart
Mobile Mex-Media Group Advertisers
TRAVEL
Mexicana Airlines
FINANCIAL SERVICES
American Express
Bank of America
Beneficial Finance
California Check Cashing
Cash N’ Go
Checkmart
Citibank
Dollar Financial Group
Fast Cash
H&R Block
Jackson Hewitt
Mexico Express
MoneyGram
Money Mart
New Check Stop
Orlandi Valuta
Prepaid Visa Card
The Pueblo Card
US Bank
US Postal Service
Viscom International
Visa
Washington Mutual Bank
Western Union
HEALTH
California Department of Health Services
5 A Day
Child Obesity Education
Tobacco Control
Cancer Prevention & Nutrition Services
Tetanus Prevention
Stop The Clog –Grease Control Service
PUBLICATIONS
Al Borde Weekly
Auto Trader Magazines
El Clasificado Magazine
El Mexicano Newspaper
Excelsior Newspaper
HOY Los Angeles
La Opinion Newspaper
Los Angeles Times
OC Register
Recycler Classifieds
ENTERTAINMENT
Bicycle Club Casino
California State Lottery
Circo Fantastico
Disneyland Park
El Rodeo Dance Club
ESPN
Knott’s Berry Farm
Peter Piper Pizza
San Diego Chargers NFL

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Lunch Truck Promotions Presentation

  • 1. IMAGINE YOUR ADVERTISEMENT with 1 million impressions per month
  • 3. MASECA® En La Cocina
  • 4. National Coverage Mobile Mex-Media Group provides advertising and executes sales promotions on over 4,000 mobile Lunch Trucks nationwide.
  • 5. Market List Atlanta Austin, TX Bakersfield Baltimore Charlotte, NC Chicago Dallas Denver El Paso, TX Fresno Hartford Houston Jacksonville Killeen, TX Laredo Las Vegas Los Angeles Louisville, KY Lower Rio Grande Valley Miami Modesto New Orleans New York Northern New Jersey Orlando Philadelphia Phoenix Portland Providence, RI Raleigh-Durham, NC Sacramento/Stockton Salinas / Monterey Salt Lake City San Antonio San Diego San Francisco/San Jose/Oakland Seattle Tacoma, WA Tampa Tucson Ventura, CA Washington DC Waco, TX Yakima, WA
  • 6. THE IDEA BEHIND OUR APPROACH IS SIMPLE: • WE MAXIMIZE REACH BY PUTTING TRADITIONAL ADVERTISING IN MOTION. • WE MAXIMIZE IMPACT BY CREATIVELY WRAPPING MOBILE LUNCH TRUCKS FOR INCREDIBLE LOOKING VISUAL. • WE MAXIMIZE IMPRESSIONS BY RUNNING OUR TRUCKS ON THE BUSIEST HIGHWAYS & STREETS 7 DAYS A WEEK.
  • 7. BENEFITS OF MOBILE LUNCH TRUCK ADS • MOBILE LUNCH TRUCKS PENETRATE DEEPLY INTO THE HISPANIC AND GENERAL MARKETS, WHILE SERVING OVER 500-900 CUSTOMERS AND GARNERING 69, 0000 IMPREEIONS DAILY. • OPERATE 16-24 HOURS PER DAY, 6-7 DAYS PER WEEK • STOP’S FOR 45-50 MINUTES WHILE SERVING CUSTOMERS, RESULTING IN A 3-SIDED BILLBOARD PARKED ON A BUSY INTERSECTION • ADVERTISING STAY’S WITHIN THE REGION ORDERED BY ADVERTISER • ENTER AREAS THAT DO NOT ALLOW BILLBOARDS
  • 8. Advertising Exterior Vehicle Ads, measuring 27" x 57", will be posted on the back or serving side.
  • 9. Advertising Point-of-sale material consisting of an 8" x 8" Static Cling Window Display (Hot Trucks) or an 18" x 24" Interior Vehicle Ad (Cold Trucks) and a Take-One Brochure Box will also be posted on the vehicles fronting customers at each stop.
  • 10. EFFECTIVENESS OF TRANSIT ADVERTISING AMERICAN TRUCKING ASSOCIATION (ATA) SURVEY • 91% OF PEOPLE RECALLED WORDS AND PICTURES ON FLEET VEHICLES. • 71% REPORTED THAT THEY DEVELOPED A FAVORABLE IMPRESSION OF THE COMPANY WHEN GRAPHICS WERE USED. • 60% SAID THEY WOULD BASE A BUYING DECISION ON THESE IMPRESSIONS.
  • 11. COMPARATIVE ANALYSIS BILLBOARDS HAVE BECOME COMMONPLACE, WITH THE EMERGENCE OF MORE CREATIVE TYPES OF OUTDOOR ADVERTISING MOBILE LUNCH TRUCK ADVERTISING IS A HIGHLY CREATIVE AND IMPACTFUL WAY TO GENERATE IMPRESSIONS QUICKLY
  • 12. CASE STUDY : 50 TRUCKS + 3 MONTHS= 3 MILLION IMPRESSIONS TOTAL NUMBER OF IMPRESSIONS: MONTHS DAYS TRUCKS IMPRESSIONS 3 90 50 3 MILLION TOTAL NUMBER OF IMPRESSIONS = 3 MILLION
  • 13. JESSE HERNANDEZ VP Marketing 8424 Great Circle Dr Suite #100 California City CA, 93505 Tel: (310) 341-6731 Fax:(760) 373-2527 jesse@mobilemex-mediagroup.com
  • 14. Mobile Mex-Media Group Advertisers BEVERAGES/PACKAGED GOODS Bowl Noodle California Milk Advisory Board Coors Brewing Company De Mi Terra Aguas Frescas Dole Packaged Foods Gatorade Hansen’s Beverage Company Jarritos Mexican Sodas Kern’s Nectars Lipovitan Vitamin Drink Minute Maid Juices Miss Atojitos Penafiel Mineral Waters Sangria Sidral Shasta Beverage Company Sparkletts Bottled Water Tecate Imported Beer CONSTRUCTION HOME REPAIR Any Time Plumbing Bosch Power Tools Contractors State Licensing Service Contractors Warehouse DeWalt Lowe’s Home Improvement Centers Shea Homes Sun Plumbing USG Drywall USG Sheet Rock AUTOMOTIVE Pennzoil Michelin Tires Toyota Tundra COMMUNICATIONS/TELECOMMUNICATIONS AT&T Long Distance Best Mexico Calling Card Boost Mobile Cox Communications Charter Communications Cingular EZ Talk Communications KARE Calling Cards KRCA Channel 62 KTNQ Spanish Radio MetroPCS Orange County Online Pacific Bell Qwest Communications Time Warner Cablevision TCI Cablevision Telecom Click Telemundo T-Mobile US Census 2000 Verizon Wireless RETAIL Boot World HEB Grocery Chain 7-Eleven NIKE Wal-Mart
  • 15. Mobile Mex-Media Group Advertisers TRAVEL Mexicana Airlines FINANCIAL SERVICES American Express Bank of America Beneficial Finance California Check Cashing Cash N’ Go Checkmart Citibank Dollar Financial Group Fast Cash H&R Block Jackson Hewitt Mexico Express MoneyGram Money Mart New Check Stop Orlandi Valuta Prepaid Visa Card The Pueblo Card US Bank US Postal Service Viscom International Visa Washington Mutual Bank Western Union HEALTH California Department of Health Services 5 A Day Child Obesity Education Tobacco Control Cancer Prevention & Nutrition Services Tetanus Prevention Stop The Clog –Grease Control Service PUBLICATIONS Al Borde Weekly Auto Trader Magazines El Clasificado Magazine El Mexicano Newspaper Excelsior Newspaper HOY Los Angeles La Opinion Newspaper Los Angeles Times OC Register Recycler Classifieds ENTERTAINMENT Bicycle Club Casino California State Lottery Circo Fantastico Disneyland Park El Rodeo Dance Club ESPN Knott’s Berry Farm Peter Piper Pizza San Diego Chargers NFL