1. Because no two physicians are alike
Agnitio Multichannel Closed Loop Marketing

2. Content
 About Agnitio
 CLM benefits
 CLM on iPad/android approach
 Examples of use
 The Platform
 Reports & Analytics
 CRM integration

3. About Agnitio

4. Agnitio
Agnitio, ônis, f. [agnosco]
A knowing, perceiving, apprehending, knowledge, in gen.: ad agnitionem animi, for
the knowledge of the nature of mind.
Agnitio – in short means “to understand” creating the “aha” experience. That’s our
name – and that’s what we do – helping companies to make their clients understand
better and to understand their clients better.
Agnitio – delivering Valuable Knowledge on Demand

5. About Agnitio
Back-ground
• Software company with own Digital specialized creative agency
• Established in 2001 as a spin-off of communication agency founded 1986
Customers
• 100% focus on the pharmaceutical industry
Coverage
• Solutions Implemented in over 40 countries and 20 languages
• 7 own offices and integration partner set-up in nearly 100 locations globally
Solutions
• Multi-channel communication platform
• Innovative and first-in-class solutions
• Software on an open IT-platform
Services
• Full circle implementation services

6. Agnitio Platform & Service Offering
6
Communication
strategy
consulting
Data Software Creative
platform
Analytics content
People
Training &
Support

7. Agnitio Presence
HQ/Nordics Office Agnitio North America Inc.
Agnitio A/S & Agnitio Holding 410 Park Avenue
A/S New York, NY 10022
Dampfærgevej 8, 4 fl USA
2100 Copenhagen
In & out bound Call Centre
45 Staff + freelancers
UK/Ireland
Agnitio UK Limited
Building 3, Chiswick Park,
566 Chiswick High Road
London |W4 5YA
1 Staff + 1 outsourced
France/BeNeLux
Agnitio SA
23 rue Balzac
75008 Paris
1 Staff + 2 outsourced
Germany/Switzerland/Austria Spain & South America support Ukraine / Eastern Europe
Agnitio Deutschland GmbH Agnitio SPA Agnitio A/S
Lyoner Straße 14 Alcalde Redondo Acena 2, Ptl D 172, Antonovycha (Gorkogo) Str.
60258 Frankfurt am Main 4*Izda. - 28050 Madrid Kyiv, 03680, Ukraine
2 Staff + 3 outsourced 2 Partners + outsourced 15 Staff+ outsourced

8. Agnitio & Partners local support Worldwide
Agnitio can provide content and all levels of support for SW and HW as required

9. Some regional and global references

10. CLM Benefits

11. The CLM platform enables an accurate qualitative
segmentation and automatic message differentiation
Customers are different – even
within each segment. Customer
PotentialCLM Benefits profiling becomes a must.
HIGH
Segment strategy
implementation must be
MEDIUM automated and communication
Motivation facilitated.
LOW
OFF
Adoption
No Rx USAGE DRUG OF CHOICE

12. The digital media facilitates message delivery and
expands the rep’s comfort zone
Problems
Benefits
Expanding Features
CLM Benefits
discussion areas and
subjects
Easier to explain complex
issues – easier to structure
your sales pitch

13. The sales rep becomes a valued partner for both
customer and product manager
CUSTOMER
CLM Benefits MARKETING
Service Provider Market Researcher
Providing the customer with The CLM software
informed and documented automatically captures
product and company customer response and
information, engaging a preferences to new marketing
valuable exchange messages, projects and
products

14. An interactive communication ensure optimal
message memorisation
CLM Benefits
Passive
paper-
based detail
Active
digital
detail

15. Effectiveness is optimised and time to
prescription is minimised
Shortened time
Knowledge to prescription
CLM Benefits
Prescription
Accelerated
message delivery, ie
more impact per
contact
Improved message
memorisation
Calls

16. In summary: A closed loop marketing approach
can help ensure..
Customers Better information
Better lifecycle management
CLM Benefits
Management Higher marketing effectiveness
Increased sales, reduced cost
A central and leveraged role
Sales rep Easier message delivery
Reduced reporting
Better material re-use
Marketing Better message compliance
Optimised customer insight

17. CLM approach on iPad/androids

18. Market Intelligence
 68% of HCPs reported being extremely satisfied or very satisfied with the
iPad detailing1
 79% of PCPs and 74% of specialists prefer in-person dialogue with reps2
 By adopting iPads as sales aids, Novartis expect sales productivity gains of
over 10%3
 iPad detailing are extending sales calls and increasing trustworthiness4
 Agnitio is involved in several global iPad CLM solution deployment
projects for top tier pharma companies
Sources:
1: Intouch Solutions (April 2011)
2: Knowledge Network (March 2011)
3: Pharmalot (March 2011)
4: Experienced by Agnitio clients

19. Agnitio Closed Loop & Multi-Channel Marketing
Platform
AGNITIO MANAGER:
Enabling differentiated
AGNITIO ANALYZER: messaging and
Continous reporting argumentation for all
and CRM feed profiles
AGNITIO PLANNER: Real-
time customer profiling and
interactive delivery of
Digital presentations personalised messages
using compelling
animations and
interactive dialogue
iPad/ Remote Webinar
Tablet PC Self Mobile
android
guided devices

20. Platform specifics
 Open non-proprietary platform - no certification procedures
 Developed in – and for a highly heterogeneous marked – with major
divergences in culture, legal, medical and languages including workflow,
translation and approval
 Open for all - customers and Agencies
 SaaS platform access for all with internet connection
 Newest technology
 Open navigation system
 Fast content creation and quick changes. Easy distribution
 Localization, multi layer build, approval system build-in
 Multi-channel delivery

21. Agnitio API specifics
 The Agnitio External Navigation API
 Allows navigation components to be build from scratch allowing full creative
freedom
 Allows for multi-level presentations
 Supports launching of external presentations
 Allows for multi-product presentations and predefined presentation tracks
 Allows for further extensions of viewer functionality
 The Agnitio Monitoring API
 Is fully flexible to capture any data type
 Is capable of monitoring the entire slide content
 Further enable monitoring on assets as well (e.g. # of hits, attitudinal values,
preferences etc.)
 Agnitio supports monitoring on hierarchical or multi-level presentations

22. iPad/android benefits
 Presenter benefits (e.g. Sales Rep)
 Convenient:
 Nimble and swift (handbag size, no cords etc)
 Long battery lifetime (no worries or sudden-death)
 Very easy to learn and use
 Starts instantly (no waiting time)
 All relevant information at hand
 Less admin – KPIs are captured in the call or entered between calls - e.g. while walking to the car
 Improving Client Relationship
 Engaging – shared device
 Cool – image building
 Turns the Rep into a trusted Client Advisor
 Logic navigation enables rep to start where the customer is on the adoption ladder - e.g, awareness,
initiating, first usage phase, regular user etc.
 Clients have higher recollection of core messages
 More face to face time with clients

23. iPad/android benefits
 Audience benefits (e.g. Physician)
 Invites to engagement
 More value on the time spent
 Adjustable presentations to fit the exact needs and interests
 Interactive/shared device
 Animation and video visuals increase learning and entertainment factor
 All information at hand
 Expanding comfort zone

24. iPad/android benefits
 Marketing benefits
 Lower costs on producing, updating and distributing marketing and sales content
 Fast update of time critical information
 Easy management of brand and message consistency
 Simple control of content compliance - sales reps have only access to the latest version
 Sales reps have all content at hand
 Effective way of engaging the client
 Valid, unbiased and timely customer intelligence collected in the call/meeting
 Aggregated ranking of "view time" on every piece of content
 Segmentation based on the client's own input - e.g. values, priorities, specific needs,
awareness, preferences etc. - to compliment the usual demographic, functional or
geographic segmentation
 Use of interactive features, animations, videos etc.

25. Examples of use

26. Learning/Edutainment
Learning solutions
•Utilize spare time in waiting room
•Gain sales rep insight
•Edutainment
•Learning during office hours

27. Prelaunch/market research
Detailing, PreLaunch
•Market “preparing”
•Market research – market perception
(you/competitors)
•Increasing field force “time– to-peak”
•Testing key-messages and content

28. Detailing/engagement
Detailing, Sales tool Censored
•Differentiated detailing
•Engagement, Interaction and dialogue
•Message understanding and recall
•Data capture
Censored
Censored

29. Patient education
Patient engagement
•Edutainment
•Compliance and loyalty
•Gaining patient/customer
knowledge
Censored

30. Care Management
Censored
Care Management Censored
•Screening of customer/center readiness
•Evaluation and assessment
•Follow-up
Censored
Censored

31. Treatment simulation
Workshop/Case stories
•Patient cases
•Simulating treatment
•Interaction with Peers
Censored Censored

32. MSL Tool/ iDocs
MSL content library
•Asset library
•Easy access
•Easy down –and up-load
•Sharing content/knowledge

33. Phase IV
Phase lV studies
•Recruiting and engaging of Physician
for Phase lV studies
•Keep track of patients in study
•Interaction with Patients
•On-going monitoring data capture
Censored

34. The Platform

35. One platform – several starting points
•View all your iPad presentations
•Eadsy, remote content publication
 iViewer •Differentiated distribution
Master presentations
•Easy sync & secure authorization
Reuse content & platform
Analyzer/Spotfire /CRM - Integration
Same as above plus:
•Monitoring of quantitative information
 iPlanner Light on delivered calls
•Surveys and data delivered
immediately
Reuse content & platform
 iPlanner – real CLM Same as above plus:
•Monitoring of qualitative data on all
delivered calls
•Target list of doctors
•Planned or unplanned calls
•Objective handling, notes etc.

36. Agnitio (i)Planner
Crucial features
 Easy and Secure download of target list
 Easy and Secure download of Product presentations
 Easy on-line synchronization of target list and presentations (over write
old version securing uniform messages)
 Pre-call planning, aligning presentation and messages to customer needs
 Post-call reporting, remove, add, change post call information
 Capturing data: customer, medical Rep, date, time, presentation,
sequence, perception data etc.
 Easy/automatic up-load/sync of captured data

37. Agnitio (i)Manager
Crucial features
 Ability for customers and agencies to internalize CMS tool to adapt and
publish new content.
 Administrate and manage roll-out of target list and presentations to
specific users/sales teams
 Possibility of shared content library cross therapeutic areas, countries and
regions.
 Including workflow and Medical approval processes
 License Management System, ability to set-up new users internally and to
manage license creation, distribution and modification

38. Reports and analytics (Visuals)

39. Overview
Censored

40. Calls

41. Call Details
Censored
Censored

42. CRM Integration

43. CRM integration

44. Agnitio CRM Integration API
 Integration of (i)Planner to customer CRM via the Agnitio
CRM standard integration blueprint
 All in call data captured uploaded automatically to client CRM
system (server side integration)
 The data captured in this way ensures reporting and analysis
in the CRM is of the highest quality, immediately and
automatically captured.
 Increasing potential customer contact time, work life balance
and accurate data analytics leading to better decision making
 Key CRM information can be integrated into the (i)Planner
giving users key pre call information to adapt message
delivery

45. CRM Integration Reference

46. Contact
Christian Helsengreen
Global Account Director
Phone: +45 51 20 52 40
che@agnitio.com
www.agnitio.com