4. Who are we communicating with?
Clients: topic interest groups 28%
Mailcamp
5. Who are we communicating with?
Clients: topic interest groups 28%
Clients: survey groups 32%
Mailcamp
6. Who are we communicating with?
Clients: topic interest groups 28%
Clients: survey groups 32%
Graduates 36%
Mailcamp
7. Who are we communicating with?
Clients: topic interest groups 28%
Clients: survey groups 32%
Graduates 36%
Staff 4%
Mailcamp
8. What types of email campaigns
are we sending?
• Information regarding the publication of a report
or other product
• General email newsletters about our work
• Tailored newsletters to specific client groups
• Invitations to events
• Invitations to take part in a survey
• Graduate recruitment campaigns
• Internal staff communications
Mailcamp
9. Example 1: Graduate
Recruitment Campaign
• Email was part of our
integrated marketing
campaign
• 12 events in 2011
• 1744 contacts captured
• Email follow-up achieved
40% ‘open’ and 26% ‘click
through’ rate
Mailcamp
10. Example 2: Client
e-newsletter
• Piloted with 47 client
contacts in March -
40% open rate
• Tailored version piloted
with 61 DCMS clients –
44% open rate
• Some forwarding and
click-throughs
Mailcamp
24. Future plans
• Tailoring the newsletter
• More internal use
• Use survey function
• Auto Responding
• More integrated campaigns
• Continual evaluation and learning
• Split testing
Mailcamp
