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HYPER ISLAND OMC STOCKHOLM 24-26 SEPT. 2014
HELGE TENNØ
PART I: THE LEARNING ORGANISATION
PART II: THE CUSTOMER GAP
PART I...
THIS SLIDESHOW INCLUDES THE SLIDES
FROM THREE INTERACTIVE SESSIONS AT
ONE HYPER ISLAND OPEN MASTER CLASS
IN STOCKHOLM SEPT...
HYPER ISLAND OMC STOCKHOLM 24-26 SEPT. 2014
HELGE TENNØ
PART I: THE LEARNING ORGANISATION
Datainnovation is the output - learning is the input
3 FIRST TYPES OF INSIGHTS
- STRUCTURED DATA -
3 FIRST TYPES OF INSIGHTS
- STRUCTURED DATA - - HUMAN SCIENCE DATA -
SENSEMAKING
VIDEO LINK: HTTP://VIMEO.COM/98126564
3 FIRST TYPES OF INSIGHTS
- STRUCTURED DATA - - HUMAN SCIENCE DATA -
SENSEMAKING
3 FIRST TYPES OF INSIGHTS
- STRUCTURED DATA - - UNSTRUCTURED DATA - - HUMAN SCIENCE DATA -
SENSEMAKING
BIG DATA
VIDEO LINK: HTTP://YOUTU.BE/KYG80OP2WHM
3 FIRST TYPES OF INSIGHTS
- STRUCTURED DATA - - UNSTRUCTURED DATA - - HUMAN SCIENCE DATA -
SENSEMAKING
BIG DATA
YOUR
SOURCES
OF INSIGHT
STRUCTURED
DATA
EMPLOYEES
UNSTRUCTURED
DATA
SENSEMAKING
CREATING A CULTURE WHERE EMPLOYEES
CONTINU...
A WHOLE NEW INNOVATION BALL GAME
THROUGH CREATIVE CO_CREATION
YOUR
SOURCES
OF INSIGHT
STRUCTURED
DATA
EMPLOYEES
UNSTRUCTURED
DATA
SENSEMAKING
CREATING A CULTURE WHERE EMPLOYEES
CONTINU...
INSIGHT:
YOUR JOB IS NOT TO FIGURE OUT HOW DATA WORKS - BUT TO
UNDERSTAND THAT YOU CAN ASK COMPLETELY NEW QUESTIONS IN
ORD...
HYPER ISLAND OMC STOCKHOLM 24-26 SEPT. 2014
HELGE TENNØ
PART I: THE LEARNING ORGANISATION
HYPER ISLAND OMC STOCKHOLM 24-26 SEPT. 2014
HELGE TENNØ
PART II: THE CUSTOMER GAP
WHAT IS THE CHANGE?QUESTION
-THE CUSTOMER GAP-
-THE CUSTOMER GAP-
WHICH GAP EXIST BETWEEN YOU AND YOUR CUSTOMERS, AND
WHICH GAPS DO YOU ANTICIPATE WITHIN THE NEXT THREE ...
[HAPPENS WHEN ORGANISATIONS HAVE REDUNDANT METHODS (COMMON ARE WORLDVIEW, SILOS,
GOALS AND MANAGEMENT) TO OPERATE OR TOOLS...
THE JOB-TO-BE-DONE
THE JOB-TO-BE-DONE
WHY IS IT MORE IMPORTANT TO UNDERSTAND WHAT
PEOPLE ARE DOING AS OPPOSED TO WHO THEY ARE?
DISCUSS
VIDEO LINK: HTTP://YOUTU.BE/F84LYMES67Y
HOW WOULD YOU IMPROVE THE MILKSHAKE?QUESTION
TASK
-HOW WOULD YOU IDENTIFY OR
CATEGORISE YOUR CUSTOMERS?
- HOW WOULD IT HELP YOU IMPROVE
PRODUCTS OR SERVICES?
- HOW DOE...
TASK
AS CONSUMERS - TO WHICH JOB
ARE YOU HIRING THESE
COMPANIES/ORGANISATIONS?
QUESTION:
IN THE GROUPS FOR FOUR MINUTES:
-...
TASK
A. IN YOUR GROUPSMETHOD:
TASK
A. FORM GROUPS OF THREE
B. EVERYBODY STAND UP - PICK THE
PERSON OF MEDIUM HEIGHT
METHOD:
TASK
A. FORM GROUPS OF THREE
B. EVERYBODY STAND UP - PICK THE
PERSON OF MEDIUM HEIGHT
C. THIS PERSON FINDS A PRODUCT SHE/H...
TASK
A. FORM GROUPS OF THREE
B. EVERYBODY STAND UP - PICK THE
PERSON OF MEDIUM HEIGHT
C. THIS PERSON FINDS A PRODUCT SHE/H...
TASK
A. FORM GROUPS OF THREE
B. EVERYBODY STAND UP - PICK THE
PERSON OF MEDIUM HEIGHT
C. THIS PERSON FINDS A PRODUCT SHE/H...
TASK
A. IN THE SAME GROUP AND WITH THE SAME
PERSON BEING INTERVIEWED - EXPLORE
THE METHOD FURTHER….
B. UNDERSTAND THE JOB ...
8BARRIERS
What are the pains in the job the
product or service is solving?
MOTIVATION
What motivated the customer to pull
...
TASK
FOR FIFTEEN MINUTES - EXPLORE THE
MODEL, FIND SOME ANSWERS.
!
PRESENT TO THE REST OF THE CLASS WHICH
BOXES YOU CHOSE ...
8BARRIERS
What are the pains in the job the
product or service is solving?
MOTIVATION
What motivated the customer to pull
...
TASK
FOR TWO MINUTES DISCUSS THE JOB YOU
WANT TO PRESENT AND DECIDE ON THE
PERSON PRESENTING
METHOD:
HYPER ISLAND OMC STOCKHOLM 24-26 SEPT. 2014
HELGE TENNØ
PART II: THE CUSTOMER GAP
HYPER ISLAND OMC STOCKHOLM 24-26 SEPT. 2014
HELGE TENNØ
PART III: BUSINESS DESIGN
WHY SHOULD CUSTOMERS CARE ABOUT YOUR PRODUCT?
DISCUSS
JOIN INTO GROUPS
!
IF YOU ARE MORE THAN ONE FROM ONE
COMPANY - GET TOGETHER WITH THE
OTHERS IN YOUR COMPANY
!
IF YOU ARE O...
IN GROUPS - FIGURE OUT
CREATE YOUR OWN COMPANY’S
COMPETITOR USING A CUSTOMER
CENTRIC APPROACH
TASK:
USE JOBS_TO_BE_DONE - ...
WHAT DO YOU NEED TO
DELIVER TO ACCOMMODATE
THE JOB WITH YOUR VALUE
PROPOSITION?
PROPOSITION
HOW THE COMPANY
SOLVES THE JOB...
An example of a
VALUE PROPOSITION
We help clients move in the pace of technology, the market
and their customers.
!
By dis...
TASK
IN GROUPS
CREATE YOUR OWN
COMPANY’S COMPETITOR’S
BUSINESS MODEL
TASK:
HYPER ISLAND OMC STOCKHOLM 24-26 SEPT. 2014
HELGE TENNØ
PART III: BUSINESS DESIGN
The End of Shareholder Capitalism / The Beginning of Customer Capitalism
The End of Shareholder Capitalism / The Beginning of Customer Capitalism
The End of Shareholder Capitalism / The Beginning of Customer Capitalism
The End of Shareholder Capitalism / The Beginning of Customer Capitalism
The End of Shareholder Capitalism / The Beginning of Customer Capitalism
The End of Shareholder Capitalism / The Beginning of Customer Capitalism
The End of Shareholder Capitalism / The Beginning of Customer Capitalism
The End of Shareholder Capitalism / The Beginning of Customer Capitalism
The End of Shareholder Capitalism / The Beginning of Customer Capitalism
The End of Shareholder Capitalism / The Beginning of Customer Capitalism
The End of Shareholder Capitalism / The Beginning of Customer Capitalism
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The End of Shareholder Capitalism / The Beginning of Customer Capitalism

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At an increasing rate companies are seeing that they need to figure out ways to put the customer at the center of their attention and decisions.

Through these three sessions I tried to give some tools and ideas, to help participants start digging into ways of finding the right approach for their company.

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The End of Shareholder Capitalism / The Beginning of Customer Capitalism

  1. 1. HYPER ISLAND OMC STOCKHOLM 24-26 SEPT. 2014 HELGE TENNØ PART I: THE LEARNING ORGANISATION PART II: THE CUSTOMER GAP PART III: BUSINESS DESIGN
  2. 2. THIS SLIDESHOW INCLUDES THE SLIDES FROM THREE INTERACTIVE SESSIONS AT ONE HYPER ISLAND OPEN MASTER CLASS IN STOCKHOLM SEPT. 2014 ! THE GOAL IS TO HAVE THE PARTICIPANTS THROUGH DISCUSSIONS AND WORKSHOPS FIND THE ANSWERS THEMSELVES.
  3. 3. HYPER ISLAND OMC STOCKHOLM 24-26 SEPT. 2014 HELGE TENNØ PART I: THE LEARNING ORGANISATION
  4. 4. Datainnovation is the output - learning is the input
  5. 5. 3 FIRST TYPES OF INSIGHTS - STRUCTURED DATA -
  6. 6. 3 FIRST TYPES OF INSIGHTS - STRUCTURED DATA - - HUMAN SCIENCE DATA - SENSEMAKING
  7. 7. VIDEO LINK: HTTP://VIMEO.COM/98126564
  8. 8. 3 FIRST TYPES OF INSIGHTS - STRUCTURED DATA - - HUMAN SCIENCE DATA - SENSEMAKING
  9. 9. 3 FIRST TYPES OF INSIGHTS - STRUCTURED DATA - - UNSTRUCTURED DATA - - HUMAN SCIENCE DATA - SENSEMAKING BIG DATA
  10. 10. VIDEO LINK: HTTP://YOUTU.BE/KYG80OP2WHM
  11. 11. 3 FIRST TYPES OF INSIGHTS - STRUCTURED DATA - - UNSTRUCTURED DATA - - HUMAN SCIENCE DATA - SENSEMAKING BIG DATA
  12. 12. YOUR SOURCES OF INSIGHT STRUCTURED DATA EMPLOYEES UNSTRUCTURED DATA SENSEMAKING CREATING A CULTURE WHERE EMPLOYEES CONTINUOUSLY FUEL THE ORGANIZATION WITH IDEAS AND INSIGHTS INVITING AND INVOLVING CUSTOMERS IN THE CO- CREATION OF OFFERINGS EXISTING AND ACCESSIBLE OWNED DATA FROM SPREADSHEETS OR DATABASES UNORGANIZED DATA. EXTERNAL SOURCES. OFTEN OUTSIDE OF THE TRADITIONAL FIELD OF VIEW OF RESEARCH. THE HUMAN SCIENCE APPROACH TO UNDERSTANDING CUSTOMERS. OBSERVING WITHOUT HYPOTHESIS. A SITUATIONAL APPROACH CUSTOMER CENTRICITY RAPID EVALUATION LAUNCHING AND LEARNING FROM IDEAS LIVE IN THE MARKETPLACE TESTING THEM ON CONSUMERS AS REAL IDEAS/OFFERINGS CO-CREATION UNSTRUCTURED DATA SENSEMAKING EMPLOYEES CUSTOMERS CO-CREATION RAPID EVALUATION STRUCTURED DATA DESIGNING SERVICES IN ORDER TO COLLECT BRAND NEW TYPES OF DATA SERVICES AND TOOLS
  13. 13. A WHOLE NEW INNOVATION BALL GAME THROUGH CREATIVE CO_CREATION
  14. 14. YOUR SOURCES OF INSIGHT STRUCTURED DATA EMPLOYEES UNSTRUCTURED DATA SENSEMAKING CREATING A CULTURE WHERE EMPLOYEES CONTINUOUSLY FUEL THE ORGANIZATION WITH IDEAS AND INSIGHTS INVITING AND INVOLVING CUSTOMERS IN THE CO- CREATION OF OFFERINGS EXISTING AND ACCESSIBLE OWNED DATA FROM SPREADSHEETS OR DATABASES UNORGANIZED DATA. EXTERNAL SOURCES. OFTEN OUTSIDE OF THE TRADITIONAL FIELD OF VIEW OF RESEARCH. THE HUMAN SCIENCE APPROACH TO UNDERSTANDING CUSTOMERS. OBSERVING WITHOUT HYPOTHESIS. A SITUATIONAL APPROACH CUSTOMER CENTRICITY RAPID EVALUATION LAUNCHING AND LEARNING FROM IDEAS LIVE IN THE MARKETPLACE TESTING THEM ON CONSUMERS AS REAL IDEAS/OFFERINGS CO-CREATION UNSTRUCTURED DATA SENSEMAKING EMPLOYEES CUSTOMERS CO-CREATION RAPID EVALUATION STRUCTURED DATA DESIGNING SERVICES IN ORDER TO COLLECT BRAND NEW TYPES OF DATA SERVICES AND TOOLS
  15. 15. INSIGHT: YOUR JOB IS NOT TO FIGURE OUT HOW DATA WORKS - BUT TO UNDERSTAND THAT YOU CAN ASK COMPLETELY NEW QUESTIONS IN ORDER TO UNDERSTAND THE CUSTOMER AND THE JOB THEY ARE DOING. THE GOAL IS TO BE AS CREATIVE WHEN IT COMES TO FIGURING OUT WHICH QUESTIONS YOU ASK AS YOU ARE WHEN TRYING TO FIGURE OUT WHICH NEW PRODUCTS TO INVENT.
  16. 16. HYPER ISLAND OMC STOCKHOLM 24-26 SEPT. 2014 HELGE TENNØ PART I: THE LEARNING ORGANISATION
  17. 17. HYPER ISLAND OMC STOCKHOLM 24-26 SEPT. 2014 HELGE TENNØ PART II: THE CUSTOMER GAP
  18. 18. WHAT IS THE CHANGE?QUESTION
  19. 19. -THE CUSTOMER GAP-
  20. 20. -THE CUSTOMER GAP- WHICH GAP EXIST BETWEEN YOU AND YOUR CUSTOMERS, AND WHICH GAPS DO YOU ANTICIPATE WITHIN THE NEXT THREE YEARS? DISCUSS
  21. 21. [HAPPENS WHEN ORGANISATIONS HAVE REDUNDANT METHODS (COMMON ARE WORLDVIEW, SILOS, GOALS AND MANAGEMENT) TO OPERATE OR TOOLS TO UNDERSTAND THE WORLD]
  22. 22. THE JOB-TO-BE-DONE
  23. 23. THE JOB-TO-BE-DONE WHY IS IT MORE IMPORTANT TO UNDERSTAND WHAT PEOPLE ARE DOING AS OPPOSED TO WHO THEY ARE? DISCUSS
  24. 24. VIDEO LINK: HTTP://YOUTU.BE/F84LYMES67Y
  25. 25. HOW WOULD YOU IMPROVE THE MILKSHAKE?QUESTION
  26. 26. TASK -HOW WOULD YOU IDENTIFY OR CATEGORISE YOUR CUSTOMERS? - HOW WOULD IT HELP YOU IMPROVE PRODUCTS OR SERVICES? - HOW DOES IT HELP YOU EARN BRAND NEW MONEY? QUESTION: METHOD: INTERVIEW EACH OTHER ON JOBS_TO_BE_DONE APPLIED IN YOUR COMPANY - TWO AND TWO
  27. 27. TASK AS CONSUMERS - TO WHICH JOB ARE YOU HIRING THESE COMPANIES/ORGANISATIONS? QUESTION: IN THE GROUPS FOR FOUR MINUTES: - PICK TWO LOGOS AND DISCUSS METHOD: WHENI'M IWANTTO SOTHATICAN (SITUATION) (MOTIVATION) (ROOTCAUSE/AMBITION)
  28. 28. TASK A. IN YOUR GROUPSMETHOD:
  29. 29. TASK A. FORM GROUPS OF THREE B. EVERYBODY STAND UP - PICK THE PERSON OF MEDIUM HEIGHT METHOD:
  30. 30. TASK A. FORM GROUPS OF THREE B. EVERYBODY STAND UP - PICK THE PERSON OF MEDIUM HEIGHT C. THIS PERSON FINDS A PRODUCT SHE/HE IS HIGHLY PASSIONATE ABOUT - NOT YOUR OWN! METHOD:
  31. 31. TASK A. FORM GROUPS OF THREE B. EVERYBODY STAND UP - PICK THE PERSON OF MEDIUM HEIGHT C. THIS PERSON FINDS A PRODUCT SHE/HE IS HIGHLY PASSIONATE ABOUT D. THE OTHER PEOPLE ARE GOING TO INTERVIEW HER/HIM IN ORDER TO FIGURE OUT WHICH JOBS SHE/HE IS HIRING THE PRODUCT FOR. METHOD:
  32. 32. TASK A. FORM GROUPS OF THREE B. EVERYBODY STAND UP - PICK THE PERSON OF MEDIUM HEIGHT C. THIS PERSON FINDS A PRODUCT SHE/HE IS HIGHLY PASSIONATE ABOUT D. THE TWO OTHER PEOPLE ARE GOING TO INTERVIEW HER/HIM IN ORDER TO FIGURE OUT WHICH JOBS SHE/HE IS HIRING THE PRODUCT FOR. E. EXHAUST THE PERSON - AND THEN SOME - ONLY THROUGH EXHAUSTIVE QUESTIONING, ASKING WHY AND FINDING CREATIVE WAYS TO EXPLORE THE MIND OF THE PERSON BEING INTERVIEWED WILL WE FIND VALUABLE ANSWERS. METHOD:
  33. 33. TASK A. IN THE SAME GROUP AND WITH THE SAME PERSON BEING INTERVIEWED - EXPLORE THE METHOD FURTHER…. B. UNDERSTAND THE JOB IN ACCORDANCE WITH THE DIFFERENT ELEMENTS METHOD:
  34. 34. 8BARRIERS What are the pains in the job the product or service is solving? MOTIVATION What motivated the customer to pull the product into their life? The last time they did the job and didn’t use the product - what did they use? GAINS ROOT CAUSE / AMBITION What is the root cause for the customer doing the job? RESCUE What assets in today’s job could be set free and digitized? BYPASS What process in today’s job could as well be skipped? RECONFIGURE INDIVIDUALIZATION What would the customer gain from individual tailoring of the product? SUPPORT LONGEVITY What would the customer gain from the company helping with the job every day / in their every day processes? #ROLE SOCIAL What is the social role of the job? #ROLE FUNCTIONAL What is the functional role of the job? #ROLE EMOTIONAL What is the emotional role of the job? JOB_TO_BE_DONE In the customer’s words - what is the job they are doing that causes them to pull the product or service into their life? THE CUSTOMER_JOB_TO_BE_DONE CANVAS- HT_PROTOTYPE_002 The Customer_Job_To_Be_Done Canvas is built on the ideas of Clayton M. Christensen, Scott D. Anthony, Gerald Berstell and Denise Nitterhouse in their MIT Sloan Management Review Article Finding The Right Job For Your Product. It is also extended/influenced by Shoshana Zuboff’s McKinsey Quarterly Article Creating Value in The Age of Distributed Capitalism. THIS TOOL IS A PROTOTYPE. NEVER USE IT AS IT IS. BUT UNDERSTAND IT, YOUR OWN SITUATION AND CUSTOMER JOB’S - AND THEN REDESIGN IT TO YOUR INDIVIDUAL NEEDS. GOOD LUCK SITUATION/LIFECYCLE What, where, when and why did the job occur? As a decision journey or as a part of the customers everyday processes? “ HELGE TENNØ HELGETENNO.COM THE JOB THE CUSTOMER THE OPPORTUNITIES
  35. 35. TASK FOR FIFTEEN MINUTES - EXPLORE THE MODEL, FIND SOME ANSWERS. ! PRESENT TO THE REST OF THE CLASS WHICH BOXES YOU CHOSE AND WHICH ANSWERS YOU FOUND.
  36. 36. 8BARRIERS What are the pains in the job the product or service is solving? MOTIVATION What motivated the customer to pull the product into their life? The last time they did the job and didn’t use the product - what did they use? GAINS ROOT CAUSE / AMBITION What is the root cause for the customer doing the job? RESCUE What assets in today’s job could be set free and digitized? BYPASS What process in today’s job could as well be skipped? RECONFIGURE INDIVIDUALIZATION What would the customer gain from individual tailoring of the product? SUPPORT LONGEVITY What would the customer gain from the company helping with the job every day / in their every day processes? #ROLE SOCIAL What is the social role of the job? #ROLE FUNCTIONAL What is the functional role of the job? #ROLE EMOTIONAL What is the emotional role of the job? JOB_TO_BE_DONE In the customer’s words - what is the job they are doing that causes them to pull the product or service into their life? THE CUSTOMER_JOB_TO_BE_DONE CANVAS- HT_PROTOTYPE_002 The Customer_Job_To_Be_Done Canvas is built on the ideas of Clayton M. Christensen, Scott D. Anthony, Gerald Berstell and Denise Nitterhouse in their MIT Sloan Management Review Article Finding The Right Job For Your Product. It is also extended/influenced by Shoshana Zuboff’s McKinsey Quarterly Article Creating Value in The Age of Distributed Capitalism. THIS TOOL IS A PROTOTYPE. NEVER USE IT AS IT IS. BUT UNDERSTAND IT, YOUR OWN SITUATION AND CUSTOMER JOB’S - AND THEN REDESIGN IT TO YOUR INDIVIDUAL NEEDS. GOOD LUCK SITUATION/LIFECYCLE What, where, when and why did the job occur? As a decision journey or as a part of the customers everyday processes? “ HELGE TENNØ HELGETENNO.COM THE JOB THE CUSTOMER THE OPPORTUNITIES
  37. 37. TASK FOR TWO MINUTES DISCUSS THE JOB YOU WANT TO PRESENT AND DECIDE ON THE PERSON PRESENTING METHOD:
  38. 38. HYPER ISLAND OMC STOCKHOLM 24-26 SEPT. 2014 HELGE TENNØ PART II: THE CUSTOMER GAP
  39. 39. HYPER ISLAND OMC STOCKHOLM 24-26 SEPT. 2014 HELGE TENNØ PART III: BUSINESS DESIGN
  40. 40. WHY SHOULD CUSTOMERS CARE ABOUT YOUR PRODUCT? DISCUSS
  41. 41. JOIN INTO GROUPS ! IF YOU ARE MORE THAN ONE FROM ONE COMPANY - GET TOGETHER WITH THE OTHERS IN YOUR COMPANY ! IF YOU ARE ONE - GET TOGETHER WITH OTHERS FROM THE SAME OR SIMILAR INDUSTRY 2-4 IN EACH GROUP ! THE REST CREATE OPEN GROUPS 2-4 PEOPLE IN EACH GROUP TASK:
  42. 42. IN GROUPS - FIGURE OUT CREATE YOUR OWN COMPANY’S COMPETITOR USING A CUSTOMER CENTRIC APPROACH TASK: USE JOBS_TO_BE_DONE - FIND THE CORE AMBITION INCENTIVISING YOUR CUSTOMERS TO HIRE YOUR COMPANY, PRODUCT OR SERVICE. 1. CUSTOMER JOB-2B-DONE: THE VALUE PROPOSITION IS HOW THE COMPANY SOLVES THE JOB PRODUCING WHICH UNIQUE VALUE. CUSTOMER AMBITION + COMPANY’S ABILITIES 2. VALUE PROPOSITION: WHAT DO YOU NEED TO DELIVER TO ACCOMMODATE THE JOB WITH YOUR 
 VALUE PROPOSITION? 3. DELIVERY: WITH NO CHANCE OF FAILURE!! WHAT DO YOU NEED TO DELIVER TO ACCOMMODATE THE JOB WITH YOUR VALUE PROPOSITION? PROPOSITION HOW THE COMPANY SOLVES THE JOB PRODUCING WHICH UNIQUE VALUE. CUSTOMER AMBITION + COMPANY’S ABILITIES 2. VALUE 3. DELIVERY JOB-TO-BE-DONE INCLUDES ROOT CAUSE 1. CUSTOMER “ COMPANY’S ABILITIES CUSTOMER JOB_TO_BE_DONE COMPETITORS OFFERINGS
  43. 43. WHAT DO YOU NEED TO DELIVER TO ACCOMMODATE THE JOB WITH YOUR VALUE PROPOSITION? PROPOSITION HOW THE COMPANY SOLVES THE JOB PRODUCING WHICH UNIQUE VALUE. CUSTOMER AMBITION + COMPANY’S ABILITIES 2. VALUE 3. DELIVERY JOB-TO-BE-DONE INCLUDES ROOT CAUSE 1. CUSTOMER “ COMPANY’S ABILITIES CUSTOMER JOB_TO_BE_DONE COMPETITORS OFFERINGS CUSTOMER CENTRIC BUSINESS PROPOSITION & DELIVERIES - START IN THE MIDDLE AND WORK OUTWARDS -
  44. 44. An example of a VALUE PROPOSITION We help clients move in the pace of technology, the market and their customers. ! By dismantling preconceived ideas, thinking, creating and delivering on business strategy and customer insight, designing and operating the offerings they need to stay in motion, competitive and attractive to 21st century customer demands and be ground breaking in the industries they are shaping. COMPANY’S ABILITIES CUSTOMER JOB_TO_BE_DONE COMPETITORS OFFERINGS
  45. 45. TASK IN GROUPS CREATE YOUR OWN COMPANY’S COMPETITOR’S BUSINESS MODEL TASK:
  46. 46. HYPER ISLAND OMC STOCKHOLM 24-26 SEPT. 2014 HELGE TENNØ PART III: BUSINESS DESIGN

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