This document discusses growing complexity in organizations and the economy. It notes that every century, changes in consumption patterns create new demands that existing organizations struggle to meet. It argues we are in an age of mass individualization where services are personalized. People now organize in immediate, decentralized networks that react quickly to inputs like companies. Distributed capitalism relies on these complex networks. The document also discusses how organizations need to understand customers' circumstances rather than just measuring their own solutions. It advocates enabling frontline teams to self-organize and react instantly to changes, unleashing value. Successful organizations allow their stakeholders and talents to liberate them.