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Input Variables - Presentation ADC*E Festival ‘17

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I work with input variables - figuring out and finding the data and insight that goes into an organization in order to make it successful.

Working with these problems I am sensing a gap - between what we want our organizations to become and what we put into our organization to get there.

The premise is that our imagination is limited by the tools we use to understand the world around us.

And that we are using old models to collect our data - and because we are using old models and methods we are only picking our data from the same pools of experience and information as we have done for decades past - serving us the same perspective of the world as we are used to seeing.

The future is not directly in font of us - it’s outside. And so looking in the same direction only further, or in the same places only deeper, won’t help us listen to the right data in order to navigate towards where we are going.

In this talk I shed light on this problem, that I am working on, probing and playing with. And I also try to explain why this is an important issue to solve right now - because of the changes in both the business models and practices that create wealth and customers behavioral patterns.

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Input Variables - Presentation ADC*E Festival ‘17

  1. 1. INPUTVARIABLESTHERE IS A GAP BETWEEN WHAT WE WANT OUR ORGANIZATIONS TO BECOME AND WHAT WE PUT INTO THEM TO GETTHERE PHOTO BY SEBASTIEN GABRIEL ON UNSPLASH Friday 09th November 2017
  2. 2. FUEL + HARDWARE & OSGovernance, Management,Teams,Talent, Coordination, Strategy, Decisions etc.Data, Experience, Information, Insight
  3. 3. OUR IMAGINATION IS LIMITED BY THE TOOLS WE USE TO UNDERSTAND THE WORLD PREMISE:
  4. 4. EXPERTS ARE A DANGEROUS SPECIES The problem with experts is that they easily loose their ability to change their mind.They get stuck. Smart people in smart rooms figuring out smart ideas….
  5. 5. WE ARE USING OLD MODELS TO COLLECT NEW DATA ABOUTTHE WORLD - BUT BECAUSE WE ARE USING OLD MODELS AND METHODS WE ARE ONLY PICKING OUR DATA FROM THE SAME POOLS OF EXPERIENCE AND INFORMATION - SERVING US THE SAME PERSPECTIVE OF THE WORLD AS WE ARE USED TO SEEING
  6. 6. ALMOST EVERY ORGANIZATION IS DESIGNED TO CRASH INTO A WALL:
  7. 7. A business is distilled down to nine elements A human is distilled down to three elements BUSINESSES HAVE BEEN VERY POOR AT UNDERSTANDING PEOPLE UNINTERESTED IN
  8. 8. .OUTCOME .EFFICIENCY .RATIO - Clayton Christensen - PHOTO BY DANIEL LEONE ON UNSPLASH COMPANIES SHYAWAY FROM CUSTOMER DATA BECAUSE IT’S TOO COMPLEX - ORGANIZATIONS ARE EFFICIENCY MACHINES MEANING IF IT’S NOT MEASURABLE AND IT DOESN’T FIT INTO AN EXCEL SPREADSHEET CELLWE ARE NOT GOING TO USE IT
  9. 9. COMPANIES CARE ABOUT EFFICIENCY& STANDARDIZATION
  10. 10. A TAXleadership has to pay in order to argue they were doing the right thing old, slow, static formats, not distributed, not in a system of action, promotes einstellung, avoids outliers, creative opinions and is infested with the Hawthorne effect. Our imagination is taken hostage by our old code The current insight industry is designed to fit customers to company’s problems to prove that what you are already doing is the right thing SOURCE: HTTPS://OPENCLIPART.ORG/ Customer insights has become
  11. 11. WE ARE NOW NOTAN INCREMENTAL IMPROVEMENT PATH TO INCREASED EFFICIENCY ..WE ARE ON OUR WAY FROM ONE CHAPTER OF CAPITALISM TO THE NEXT…
  12. 12. EARLY CONSUMERS PROPRIETARY CAPITALISM MASS CONSUMERS MANAGERIAL CAPITALISM NEW SOCIETY OF INDIVIDUALS DISTRIBUTED CAPITALISM ZONE OF INNOVATION 1890 2005 1915 2020 2050 ZONE OF INNOVATION MIGRATION PATH MIGRATION PATH ZONE OF MUTATION ZONE OF MUTATION ELECTRICITY INTERNET MOBILE BIG DATA IOT CLOUD + + COMBUSTION ENGINE Zero marginal cost - Shoshana Zuboff - INNOVATION IS A DISEASE Photo by adrian on Unsplash - SHOSHANA ZUBOFF -
  13. 13. Industry convergence is the most anticipated trend the next three to five years (2015). Driven by such things as a different fuel or data. “Google is getting into the grocery business to protect the profitability of its ad display business, and Amazon is getting into the business because it wants to sell the world to the world,” .convergence “Agrochemical giant Monsanto is moving into “data-driven farming,” for example, with the creation of real-time tools to help farmers maximize crop yields” “..historically, mutations have superseded innovations when fundamental shifts in what people want require a new approach to enterprise: new purposes, new methods, new outcomes.” - Shoshana Zuboff
  14. 14. «TO GET THE BEST POSSIBLE OUTCOME FROM WHAT WE PUT IN» Farmers get up every morning because they have a job to solve:
  15. 15. link
  16. 16. EARLY CONSUMERS PROPRIETARY CAPITALISM MASS CONSUMERS MANAGERIAL CAPITALISM NEW SOCIETY OF INDIVIDUALS DISTRIBUTED CAPITALISM ZONE OF INNOVATION 1890 2005 1915 2020 2050 ZONE OF INNOVATION MIGRATION PATH MIGRATION PATH ZONE OF MUTATION ZONE OF MUTATION ELECTRICITY INTERNET MOBILE BIG DATA IOT CLOUD + + COMBUSTION ENGINE Zero marginal cost THE PREMIUM PUZZLE Photo by Brooke Lark on Unsplash
  17. 17. IDENTITY“They built a boat to put my life on, then they gave me a crew and made me the captain and told me i could sail wherever i want.” Photo by Siddharth Bhogra on Unsplash - Shoshana Zuboff #1
  18. 18. http://www.180360720.no/?p=5227 We are living in the age of mass individualization. No two people get the same Google search result, see the same products on amazon.com, have the same Facebook feed or iTunes catalogue. Every smartphone is unique two minutes after its first boot.  We are living in an age where the new mega industries have all become personal services industries and the old incumbents are still struggling to put out a mass product at almost no margin or cost (e.g. digital news media, insurance, banks, bikes, cars, tooth picks etc.). INDIVIDUALIZATION#2
  19. 19. “A REVOLUTION DOESN’T HAPPEN WHEN SOCIETYADOPTS NEWTOOLS IT HAPPENS WHEN SOCIETYADOPTS NEW BEHAVIORS.”- CLAY SHIRKY, US NOW
  20. 20. Photo by Josh Calabrese on Unsplash NEW MODELS AND METHODOLOGIES THATARE ABLE TO FUELT H E N E W S Y S T E M - AT IT’S PACE
  21. 21. Fuel + Hardware & OSGovernance, Management,Teams,Talent, Coordination, Strategy, Decisions etc.Data, Experience, Information, Insight
  22. 22. «[organizations] get fixed on measuring their solution, not the job they’re being hired to help solve..» - Des Traynor, Co-Founder, Chief Strategy Officer,VP of Marketing, Intercom - - https://blog.intercom.com/your-product-is-already-obsolete/ PHOTO BY JONATHAN SIMCOE ON UNSPLASH
  23. 23. IOT + External Data + Space Img. We don’t know what this data will do to organizations Computer Vision + Machine Learning How can the curve be exponential? Because we will get access to data we didn’t even know existed - it’s far outside the capacity of our imagination Sensors Processing power (Doubles every 12 months) Data Volume (Doubles every 18 months) Systemix Compexity Big Data allows evidence- based decision-making SOURCE: DIGITAL GROWTH. SOURCE: DIRK HELBING SOURCE: PLANET.COM Most of our future data won’t be our own - IBM Watson planet.com
  24. 24. PHOTO BY SHARON PITTAWAY ON UNSPLASH DESIGN THINKING 3.0 Why are we using the terminology Design thinking 3.0? Well, we could be using just Design Thinking, but we want to underscore that this is a further developed version of DT. Both in the sense that we are going to do the test integrated in the services and communication we are already offering.And we are getting results and responding in real-time.This is not design thinking as a slow cumbersome process. But design thinking engineered to fit inside the fast paced every day operations of the industry and its markets. “JUST MAKE SOMETHING AND KEEP FIXING IT”- BURT RUTAN PROBE-SENSE-RESPOND- DAVE SNOWDEN “KERNELL”- ROBIN CHASE AVOIDING THE HAWTHORNE EFFECT- EPLEKAKE THE FUTURE COMES WITH A PREMISE - AND WE NEED TO SOLVE THE PROBLEM WORKING INSIDE THIS PREMISE
  25. 25. Today companies need insight to make decisions that challenge their assumptions, their core technology, vector, processes and core business models. Insight that challenge their customers own perception of what they want.And in a format and through a system that distributes this knowledge to every talent and team empowering them to make their own decisions in their interactions with the customer. All in real-time - Helge Tennø -
  26. 26. THANKYOU

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