Until now I found all
the new and brilliant ideas to be just fragments, colliding against a better knowing traditional business model... new ideas have been tested as satellites by the marketing department, but the business itself has continued with their business as usual. But now, there are voices shaping a new / next chapter of capitalism, where all these new ideas are merging together and shaping a completely different way of thinking about business.

But, it doesn’t end here..

Sharp increases in higher education,
standards of living, social complexity, and longevity over the past century gave rise to a new desire for individual self-determination: having control over what matters, having one’s voice heard, and having social connections on one’s own terms. - Shoshana Zuboff

why do we have these
shifts? then:

why do we have these
shifts? now:

mmunication is about creating demand
then: co

mmunication is about creating culture
now: co

personal, long-term communication
companies want

The current state of tech,
design and communication in business is based on one solid fact: that the way we do business today, is a good way to do business... But, is it?

“I’ve never met a company
that understood its customers”

HMV and Jessops are both
in administration. It’s not that people don’t want to buy things, rather .. they want more than just to buy things

proof!

Culture proof! “Whether physically or
through connected technologies, shopping is still best experienced socially” - PSFK Future of Retail report

t of a Belgian supermarket
Unilever, who was kicked ou to bland has completely some years ago for being n outstanding success. redire cted itself - the result is a

Now more than ever..

Today there are three different
core principles for running a business. Communication is a strategic tool for all of these models, but in completely different ways. What businesses need to do is accept that these different models exist, understand or decide which type of business they are, and then make sure to use the right type of communications portfolio to reach their goals.