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Future of Entertainment: Outside the Box

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Helen Klein Ross
Helen Klein Ross

Presented at WGA Summit on Transmedia Storytelling, Digital Hollywood Conference in Santa Monica, October 20, 2009

Diversão e humorTecnologiaNegócios
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The future of entertainment: outside the box according to @BettyDraper
Popular TV characters will lead parallel lives in the twitterverse… brandfictionfactory.com
and on social media channels where their audience live brandfictionfactory.com
remaining in character and in action contiguous with plot development on show. brandfictionfactory.com
T hey’ll blahg… brandfictionfactory.com
chat… brandfictionfactory.com
and party, not only with each other but fans brandfictionfactory.com
Allowing fans to bond more deeply with their favorite characters… brandfictionfactory.com
increasing engagement and maintaining interest between episodes and seasons... brandfictionfactory.com
and attracting new audience among potential fans. brandfictionfactory.com
The payoff ,[object Object],[object Object],[object Object],[object Object],[object Object],brandfictionfactory.com
Tweasers An hour before Season 3 Premiere, Mad Men on Twitter staged a twitter event called “Mad Worlds Collide” in which Mad Men attended 1963 movie premiere of “It’s a Mad, Mad, Mad World.” brandfictionfactory.com
We prepared the venue brandfictionfactory.com
set the stage brandfictionfactory.com
“ sold” tickets brandfictionfactory.com
which provided eligibility for snazzy Mad Men-era prizes vintage Radio City Playbill copy of signed Mad Men script 1960s Radio City Music Hall Pin brandfictionfactory.com
and allowed us to collect names and email of the most ardent fans brandfictionfactory.com
We promoted event via tweets & blog brandfictionfactory.com
As showtime approached, we drew up a timeline so we could synchronize our (winding) watches brandfictionfactory.com
Then launched our experimental improv theater. And ensured the event endured beyond the fleeting life of search.twitter.com brandfictionfactory.com
The audience had as much fun as we did. brandfictionfactory.com
What if Mad Men on Twitter were affiliated with the show? ,[object Object],[object Object],[object Object],brandfictionfactory.com
Unexploited potential: product placement brandfictionfactory.com
to speculate further Helen Klein Ross 917-796-8330 [email_address] brandfictionfactory.com

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