7. and party, not only with each other but fans brandfictionfactory.com
8. Allowing fans to bond more deeply with their favorite characters… brandfictionfactory.com
9. increasing engagement and maintaining interest between episodes and seasons... brandfictionfactory.com
10. and attracting new audience among potential fans. brandfictionfactory.com
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12. Tweasers An hour before Season 3 Premiere, Mad Men on Twitter staged a twitter event called “Mad Worlds Collide” in which Mad Men attended 1963 movie premiere of “It’s a Mad, Mad, Mad World.” brandfictionfactory.com
16. which provided eligibility for snazzy Mad Men-era prizes vintage Radio City Playbill copy of signed Mad Men script 1960s Radio City Music Hall Pin brandfictionfactory.com
17. and allowed us to collect names and email of the most ardent fans brandfictionfactory.com
19. As showtime approached, we drew up a timeline so we could synchronize our (winding) watches brandfictionfactory.com
20. Then launched our experimental improv theater. And ensured the event endured beyond the fleeting life of search.twitter.com brandfictionfactory.com