SEO: Google Organic Search Results

1. SEO
Google Organic Search Results
Algonquin College | October 28, 2013
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2. About WebFuel (#WebFuel)
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Search Results Agency (SEO & PCC)
Full Service Search Engine Optimization
Clients are those that are Serious about Search
Work with Agencies & In-house Marketers
Expertise in Canadian Search
Specialize in SEO Audits
Google Credentials
Founded in 2004
Located in Ottawa, Canada
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3. SEO
Optimization of all digital assets
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Strategy Development
SEO Audits
SEO Consulting
Competitor Analysis
Keyword Research
Link Building / Earning
SEO Copywriting
Search Analytics
Local SEO
Canadian SEO
Global SEO
Enterprise SEO
French SEO
Negative SEO
Social SEO
Video SEO
Advanced SEO includes addressing Search Engine penalties and reconsideration requests.
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4. What is Organic Search?
Organic Search is the listings (or results) that appear
on a Search Engine Results Page (SERP) without
paying to be displayed.
This is determined by relevance to the search terms.
Also known as Natural Search.
A SEO is responsible for results from organic search.
Note: 94% of searchers click on organic search results
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5. What is a SERP?
SERP stands for Search Engine Results Page.
SERPs always include organic results - and
sometimes paid.
Google has multiple SERPs (evolved over time)
based on searcher intent.
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6. Bing vs Google Challenge
Which Search Engine has the best organic results?
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Work with a partner
One search query (with a location keyword)
Do your own search
Compare & evaluate the Search Engine results
Share with the group
Note: A SEO must determine which Search Engines to target
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7. The SERP Challenge
Search for “burgers” via Google (Google.ca)
Which Search Results are…
1. Organic Results - and which are paid?
2. Local Results?
3. Image Results?
4. Video Results?
5. News Results?
6. Related Searches?
7. Bonus Question: Any other types?
Note: A SEO must understand search results (and what drives them)
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8. Keyword Challenge
Which local restaurant does well in organic search?
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Use Google (Google.ca)
Search scenario (find a burger place in Ottawa)
Do your own search (test out a few phrases)
Which keyword phrase converted best?
Report on restaurant you choose. Why?
Note: A SEO must understand keyword types, research & selection and search analytics
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9. Did You Know
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27.4 million Canadians are online (80% of the population)
Google is the most popular search engine in Canada
YouTube is the second most popular SE in Canada
4.8 billion Google searches each month by Canadians
Canadians search using Google.ca (and Google.com)
Canadians search in English but also in French
97% of searches have local intent
Domain .CA is 26 years old
Canadians can register a CA. with French characters
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10. Recommended Reading
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11. Join Us
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Engage with WebFuel on LinkedIn, Twitter & Facebook
Subscribe to the WebFuel Blog “Get Found on the Web”
Follow our series “SEO Wednesdays Canada
Attend the Ottawa Search & Digital Marketing Meetups
Upcoming Presentations (Discussion)
• SEO for Non-Techies: Canadian Style
IABC Ottawa / Winter 2014
• SEO for Techies: Canadian Style
Geek Girls / Winter 2014
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12. WebFuel is a
Search Results Agency
Presenter: Les Faber
e: info@webfuel.ca | p: 613-692-1030
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