This lecture was prepared as an extra class for a 2nd year Marketing Principles group.

3. “What was once
considered a trend has
become a way of life and
now the way we do
business”

6. 500 BILLION
Number of minutes spent
on Facebook per month
Last year it was nearly 150
billion

7. 247 MILLION
Number of registered FarmVille players.
Average Demographic: 47yr old Females.
$1 billion: Amount of money raised by 3%
of players who buy…e-chickens.

8. 300 MILLION
Number of minutes spent playing
Angry Birds
PER DAY

9. 24 HOURS
The amount of video uploaded to
YouTube EVERY MINUTE.
That’s more than double last year’s
volume.

10. ONE THIRD
Is the proportion of woman
between 18-34 who check
Facebook first thing when they
wake up, before going to the
bathroom.

11. 27 MILLION
Average number of tweets per day.
8 TIMES last year’s volume.

12. More than half
the human race is under the
age of 30.
Many of them have never
known life without the
Internet..

32. Google earned $50,000,000,000 in 2012:
• Translates to $137 million per day
• or $5,7 million per hour
• or $95,000 per minute
• or $1,585 per second

48. Social Currency

55. South African Job Market
7 June 2012
19%
52%
5%
23%
Brand Manager Internet
PR Research

56. You‘re fired!

58. THANK YOU.