SlideShare a Scribd company logo
1 of 26
Download to read offline
The Masters Circle
Fabulous Fundraising Events
Your Masters Circle hosts
Heidi Hancock, CFRE David A. Svet
Before we begin...
Credit!
Full participation in The Masters Circle
is applicable for 1 point in Category 1.B
– Education of the CFRE International
application for initial certification
and/or recertification.
Look Sharp, No Jeans!
✓ Events that stand out from the rest:
Traditional and non-traditional approaches
✓ Events team management and motivation
✓ Creating the experience: It’s all in the
details - and boy are there details
Look Sharp, No Jeans!
A Little Help From Your Friends
● Have an Event, or Not
● Being Competitive in Tight Markets
● Upside: Awareness & Engagement
● Downside: Slow, Labor, & Cost
A Little Help From Your Friends
Women Who Ride Conga
Host: Women Who Ride
Rock
Loose knit group of all
volunteers
Join anywhere along the
route or just donate
Ends in a Rally
Women Who Ride Conga
Find fun ways to involve
non-riders
Contact your local
motorcycle dealerships
and organizations
Don’t be afraid to get silly
Cast your net along your
route, not just at home
Head ‘Em Up. Move ‘Em Out.
● Events are Labor Intensive
● Make Use of Tools
● How to Empower & Inspire
● Leverage Team Members
Head ‘Em Up. Move ‘Em Out.
The COWS!!!
Began as a group of
philanthropic cyclists
Now an international,
grassroots organization
Coordinate rides all over
the world
Use online Peer-to-Peer
fundraising platform
Event as Immersive Theatre
● Market and Promote to Set the Stage
● Craft a Theatrical Experience
● Plan the Before, During, & After
● Choreograph & Script Everything
Event as Immersive Theatre
JAZOO in Kansas City
Event for 5000
70 Restaurants
and Bars
23 Drink Sponsors
9 Musical Guests
Nets less than
$850,000
It’s All About ROI
● Treat it like a Major Gift campaign
● Have committee levels
● Seed a Transaction Environment
● P2P & Gamification
It’s All About ROI
Oxfam & Classy
Classy is integrated into
Oxfam’s website
Run multiple campaigns
year around
Extended donation
periods around events
Wider choice of niche
causes to choose among
Bringing in Business
● National & Local Sponsorships
● Align Packages for Businesses
● Solicit for Win/Win Relationships
● Respond to Sponsor Needs
Bringing in Business
Dodge for a Cause
Charity dodgeball
tournament with
corporate sponsor
Benefits United Way
64 teams at $250
Nets around $120,000
Sponsor wants recruits
Any questions?
Next Masters Circle
● Next Masters Circle session is on February 25th
● Watch your email for instructions
● Full participation in The Masters Circle is applicable
for 1 point in Category 1.B – Education of the CFRE
International application for initial certification and/or
recertification.
Help us help you
● Submit a question or topic request
http://mosaicnpd.com/masters-circle-topic-request/
● Sign up for our blog
http://www.mosaicnpd.com/feed
● Hang tight for the quick survey
Stay in touch
For additional information:
Heidi Hancock, CFRE
David A. Svet
Toll Free 1-800-485-0742
email: info@mosaicnpd.com
Skype: Mosaicnpd
www.mosaicnpd.com
http://www.facebook.com/MosaicNPD
http://twitter.com/MosaicNPD
http://www.mosaicnpd.com/feed
Thank you
Mosaicnpd.com

More Related Content

Viewers also liked

Best Practices to Improve Foundation Giving
Best Practices to Improve Foundation GivingBest Practices to Improve Foundation Giving
Best Practices to Improve Foundation GivingRotary International
 
The Rotary Foundation: 100 Years of Doing Good in the World
The Rotary Foundation: 100 Years of Doing Good in the WorldThe Rotary Foundation: 100 Years of Doing Good in the World
The Rotary Foundation: 100 Years of Doing Good in the WorldRotary International
 
30 anniversary celebration
30 anniversary celebration30 anniversary celebration
30 anniversary celebrationLiu PeiLing
 
10th anniversary – marketing activity
10th anniversary – marketing activity10th anniversary – marketing activity
10th anniversary – marketing activityRebecca_Claydon
 
The 20 Most Innovative Giving Days
The 20 Most Innovative Giving DaysThe 20 Most Innovative Giving Days
The 20 Most Innovative Giving DaysEverTrue
 
The CMO's Guide to Marketing Org Structure
The CMO's Guide to Marketing Org StructureThe CMO's Guide to Marketing Org Structure
The CMO's Guide to Marketing Org StructureHubSpot
 
43 Expert Tips for Future Proofing Your Content Strategy
43 Expert Tips for Future Proofing Your Content Strategy43 Expert Tips for Future Proofing Your Content Strategy
43 Expert Tips for Future Proofing Your Content StrategyVisme
 
10 Ways Your Boss Kills Employee Motivation
10 Ways Your Boss Kills Employee Motivation10 Ways Your Boss Kills Employee Motivation
10 Ways Your Boss Kills Employee MotivationOfficevibe
 

Viewers also liked (8)

Best Practices to Improve Foundation Giving
Best Practices to Improve Foundation GivingBest Practices to Improve Foundation Giving
Best Practices to Improve Foundation Giving
 
The Rotary Foundation: 100 Years of Doing Good in the World
The Rotary Foundation: 100 Years of Doing Good in the WorldThe Rotary Foundation: 100 Years of Doing Good in the World
The Rotary Foundation: 100 Years of Doing Good in the World
 
30 anniversary celebration
30 anniversary celebration30 anniversary celebration
30 anniversary celebration
 
10th anniversary – marketing activity
10th anniversary – marketing activity10th anniversary – marketing activity
10th anniversary – marketing activity
 
The 20 Most Innovative Giving Days
The 20 Most Innovative Giving DaysThe 20 Most Innovative Giving Days
The 20 Most Innovative Giving Days
 
The CMO's Guide to Marketing Org Structure
The CMO's Guide to Marketing Org StructureThe CMO's Guide to Marketing Org Structure
The CMO's Guide to Marketing Org Structure
 
43 Expert Tips for Future Proofing Your Content Strategy
43 Expert Tips for Future Proofing Your Content Strategy43 Expert Tips for Future Proofing Your Content Strategy
43 Expert Tips for Future Proofing Your Content Strategy
 
10 Ways Your Boss Kills Employee Motivation
10 Ways Your Boss Kills Employee Motivation10 Ways Your Boss Kills Employee Motivation
10 Ways Your Boss Kills Employee Motivation
 

More from Heidi Hancock, CFRE

One Team - Aligning Marketing & Fundraising ALADN Conference 2014
One Team - Aligning Marketing & Fundraising ALADN Conference 2014One Team - Aligning Marketing & Fundraising ALADN Conference 2014
One Team - Aligning Marketing & Fundraising ALADN Conference 2014Heidi Hancock, CFRE
 
Build and Activate a Dynamite Development Plan
Build and Activate a Dynamite Development PlanBuild and Activate a Dynamite Development Plan
Build and Activate a Dynamite Development PlanHeidi Hancock, CFRE
 
One Team: Aligning Marketing & Fundraising
One Team: Aligning Marketing & FundraisingOne Team: Aligning Marketing & Fundraising
One Team: Aligning Marketing & FundraisingHeidi Hancock, CFRE
 
Ask Masters workshops program overview
Ask Masters workshops program overviewAsk Masters workshops program overview
Ask Masters workshops program overviewHeidi Hancock, CFRE
 
Getting to the Value in Volunteering
Getting to the Value in VolunteeringGetting to the Value in Volunteering
Getting to the Value in VolunteeringHeidi Hancock, CFRE
 

More from Heidi Hancock, CFRE (6)

Nonprofit Guerilla Tactics
Nonprofit Guerilla TacticsNonprofit Guerilla Tactics
Nonprofit Guerilla Tactics
 
One Team - Aligning Marketing & Fundraising ALADN Conference 2014
One Team - Aligning Marketing & Fundraising ALADN Conference 2014One Team - Aligning Marketing & Fundraising ALADN Conference 2014
One Team - Aligning Marketing & Fundraising ALADN Conference 2014
 
Build and Activate a Dynamite Development Plan
Build and Activate a Dynamite Development PlanBuild and Activate a Dynamite Development Plan
Build and Activate a Dynamite Development Plan
 
One Team: Aligning Marketing & Fundraising
One Team: Aligning Marketing & FundraisingOne Team: Aligning Marketing & Fundraising
One Team: Aligning Marketing & Fundraising
 
Ask Masters workshops program overview
Ask Masters workshops program overviewAsk Masters workshops program overview
Ask Masters workshops program overview
 
Getting to the Value in Volunteering
Getting to the Value in VolunteeringGetting to the Value in Volunteering
Getting to the Value in Volunteering
 

Recently uploaded

Call Girls Service AECS Layout Just Call 7001305949 Enjoy College Girls Service
Call Girls Service AECS Layout Just Call 7001305949 Enjoy College Girls ServiceCall Girls Service AECS Layout Just Call 7001305949 Enjoy College Girls Service
Call Girls Service AECS Layout Just Call 7001305949 Enjoy College Girls Servicenarwatsonia7
 
Yellow is My Favorite Color By Annabelle.pdf
Yellow is My Favorite Color By Annabelle.pdfYellow is My Favorite Color By Annabelle.pdf
Yellow is My Favorite Color By Annabelle.pdfAmir Saranga
 
Premium Call Girls Btm Layout - 7001305949 Escorts Service with Real Photos a...
Premium Call Girls Btm Layout - 7001305949 Escorts Service with Real Photos a...Premium Call Girls Btm Layout - 7001305949 Escorts Service with Real Photos a...
Premium Call Girls Btm Layout - 7001305949 Escorts Service with Real Photos a...narwatsonia7
 
2024: The FAR, Federal Acquisition Regulations - Part 26
2024: The FAR, Federal Acquisition Regulations - Part 262024: The FAR, Federal Acquisition Regulations - Part 26
2024: The FAR, Federal Acquisition Regulations - Part 26JSchaus & Associates
 
2023 Ecological Profile of Ilocos Norte.pdf
2023 Ecological Profile of Ilocos Norte.pdf2023 Ecological Profile of Ilocos Norte.pdf
2023 Ecological Profile of Ilocos Norte.pdfilocosnortegovph
 
Disciplines-and-Ideas-in-the-Applied-Social-Sciences-DLP-.pdf
Disciplines-and-Ideas-in-the-Applied-Social-Sciences-DLP-.pdfDisciplines-and-Ideas-in-the-Applied-Social-Sciences-DLP-.pdf
Disciplines-and-Ideas-in-the-Applied-Social-Sciences-DLP-.pdfDeLeon9
 
High-Level Thematic Event on Tourism - SUSTAINABILITY WEEK 2024- United Natio...
High-Level Thematic Event on Tourism - SUSTAINABILITY WEEK 2024- United Natio...High-Level Thematic Event on Tourism - SUSTAINABILITY WEEK 2024- United Natio...
High-Level Thematic Event on Tourism - SUSTAINABILITY WEEK 2024- United Natio...Christina Parmionova
 
call girls in Narela DELHI 🔝 >༒9540349809 🔝 genuine Escort Service 🔝✔️✔️
call girls in Narela DELHI 🔝 >༒9540349809 🔝 genuine Escort Service 🔝✔️✔️call girls in Narela DELHI 🔝 >༒9540349809 🔝 genuine Escort Service 🔝✔️✔️
call girls in Narela DELHI 🔝 >༒9540349809 🔝 genuine Escort Service 🔝✔️✔️saminamagar
 
NO1 Certified kala jadu Love Marriage Black Magic Punjab Powerful Black Magic...
NO1 Certified kala jadu Love Marriage Black Magic Punjab Powerful Black Magic...NO1 Certified kala jadu Love Marriage Black Magic Punjab Powerful Black Magic...
NO1 Certified kala jadu Love Marriage Black Magic Punjab Powerful Black Magic...Amil baba
 
Madurai Call Girls 7001305949 WhatsApp Number 24x7 Best Services
Madurai Call Girls 7001305949 WhatsApp Number 24x7 Best ServicesMadurai Call Girls 7001305949 WhatsApp Number 24x7 Best Services
Madurai Call Girls 7001305949 WhatsApp Number 24x7 Best Servicesnajka9823
 
Monastic-Supremacy-in-the-Philippines-_20240328_092725_0000.pdf
Monastic-Supremacy-in-the-Philippines-_20240328_092725_0000.pdfMonastic-Supremacy-in-the-Philippines-_20240328_092725_0000.pdf
Monastic-Supremacy-in-the-Philippines-_20240328_092725_0000.pdfCharlynTorres1
 
2024: The FAR, Federal Acquisition Regulations - Part 25
2024: The FAR, Federal Acquisition Regulations - Part 252024: The FAR, Federal Acquisition Regulations - Part 25
2024: The FAR, Federal Acquisition Regulations - Part 25JSchaus & Associates
 
Start Donating your Old Clothes to Poor People kurnool
Start Donating your Old Clothes to Poor People kurnoolStart Donating your Old Clothes to Poor People kurnool
Start Donating your Old Clothes to Poor People kurnoolSERUDS INDIA
 
(多少钱)Dal毕业证国外本科学位证
(多少钱)Dal毕业证国外本科学位证(多少钱)Dal毕业证国外本科学位证
(多少钱)Dal毕业证国外本科学位证mbetknu
 
productionpost-productiondiary-240320114322-5004daf6.pptx
productionpost-productiondiary-240320114322-5004daf6.pptxproductionpost-productiondiary-240320114322-5004daf6.pptx
productionpost-productiondiary-240320114322-5004daf6.pptxHenryBriggs2
 
Powering Britain: Can we decarbonise electricity without disadvantaging poore...
Powering Britain: Can we decarbonise electricity without disadvantaging poore...Powering Britain: Can we decarbonise electricity without disadvantaging poore...
Powering Britain: Can we decarbonise electricity without disadvantaging poore...ResolutionFoundation
 
YHR Fall 2023 Issue (Joseph Manning Interview) (2).pdf
YHR Fall 2023 Issue (Joseph Manning Interview) (2).pdfYHR Fall 2023 Issue (Joseph Manning Interview) (2).pdf
YHR Fall 2023 Issue (Joseph Manning Interview) (2).pdfyalehistoricalreview
 
call girls in Vasant Kunj DELHI 🔝 >༒9540349809 🔝 genuine Escort Service 🔝✔️✔️
call girls in Vasant Kunj DELHI 🔝 >༒9540349809 🔝 genuine Escort Service 🔝✔️✔️call girls in Vasant Kunj DELHI 🔝 >༒9540349809 🔝 genuine Escort Service 🔝✔️✔️
call girls in Vasant Kunj DELHI 🔝 >༒9540349809 🔝 genuine Escort Service 🔝✔️✔️saminamagar
 

Recently uploaded (20)

Call Girls Service AECS Layout Just Call 7001305949 Enjoy College Girls Service
Call Girls Service AECS Layout Just Call 7001305949 Enjoy College Girls ServiceCall Girls Service AECS Layout Just Call 7001305949 Enjoy College Girls Service
Call Girls Service AECS Layout Just Call 7001305949 Enjoy College Girls Service
 
Yellow is My Favorite Color By Annabelle.pdf
Yellow is My Favorite Color By Annabelle.pdfYellow is My Favorite Color By Annabelle.pdf
Yellow is My Favorite Color By Annabelle.pdf
 
Premium Call Girls Btm Layout - 7001305949 Escorts Service with Real Photos a...
Premium Call Girls Btm Layout - 7001305949 Escorts Service with Real Photos a...Premium Call Girls Btm Layout - 7001305949 Escorts Service with Real Photos a...
Premium Call Girls Btm Layout - 7001305949 Escorts Service with Real Photos a...
 
2024: The FAR, Federal Acquisition Regulations - Part 26
2024: The FAR, Federal Acquisition Regulations - Part 262024: The FAR, Federal Acquisition Regulations - Part 26
2024: The FAR, Federal Acquisition Regulations - Part 26
 
Hot Sexy call girls in Palam Vihar🔝 9953056974 🔝 escort Service
Hot Sexy call girls in Palam Vihar🔝 9953056974 🔝 escort ServiceHot Sexy call girls in Palam Vihar🔝 9953056974 🔝 escort Service
Hot Sexy call girls in Palam Vihar🔝 9953056974 🔝 escort Service
 
2023 Ecological Profile of Ilocos Norte.pdf
2023 Ecological Profile of Ilocos Norte.pdf2023 Ecological Profile of Ilocos Norte.pdf
2023 Ecological Profile of Ilocos Norte.pdf
 
Disciplines-and-Ideas-in-the-Applied-Social-Sciences-DLP-.pdf
Disciplines-and-Ideas-in-the-Applied-Social-Sciences-DLP-.pdfDisciplines-and-Ideas-in-the-Applied-Social-Sciences-DLP-.pdf
Disciplines-and-Ideas-in-the-Applied-Social-Sciences-DLP-.pdf
 
High-Level Thematic Event on Tourism - SUSTAINABILITY WEEK 2024- United Natio...
High-Level Thematic Event on Tourism - SUSTAINABILITY WEEK 2024- United Natio...High-Level Thematic Event on Tourism - SUSTAINABILITY WEEK 2024- United Natio...
High-Level Thematic Event on Tourism - SUSTAINABILITY WEEK 2024- United Natio...
 
call girls in Narela DELHI 🔝 >༒9540349809 🔝 genuine Escort Service 🔝✔️✔️
call girls in Narela DELHI 🔝 >༒9540349809 🔝 genuine Escort Service 🔝✔️✔️call girls in Narela DELHI 🔝 >༒9540349809 🔝 genuine Escort Service 🔝✔️✔️
call girls in Narela DELHI 🔝 >༒9540349809 🔝 genuine Escort Service 🔝✔️✔️
 
NO1 Certified kala jadu Love Marriage Black Magic Punjab Powerful Black Magic...
NO1 Certified kala jadu Love Marriage Black Magic Punjab Powerful Black Magic...NO1 Certified kala jadu Love Marriage Black Magic Punjab Powerful Black Magic...
NO1 Certified kala jadu Love Marriage Black Magic Punjab Powerful Black Magic...
 
Madurai Call Girls 7001305949 WhatsApp Number 24x7 Best Services
Madurai Call Girls 7001305949 WhatsApp Number 24x7 Best ServicesMadurai Call Girls 7001305949 WhatsApp Number 24x7 Best Services
Madurai Call Girls 7001305949 WhatsApp Number 24x7 Best Services
 
Monastic-Supremacy-in-the-Philippines-_20240328_092725_0000.pdf
Monastic-Supremacy-in-the-Philippines-_20240328_092725_0000.pdfMonastic-Supremacy-in-the-Philippines-_20240328_092725_0000.pdf
Monastic-Supremacy-in-the-Philippines-_20240328_092725_0000.pdf
 
2024: The FAR, Federal Acquisition Regulations - Part 25
2024: The FAR, Federal Acquisition Regulations - Part 252024: The FAR, Federal Acquisition Regulations - Part 25
2024: The FAR, Federal Acquisition Regulations - Part 25
 
Start Donating your Old Clothes to Poor People kurnool
Start Donating your Old Clothes to Poor People kurnoolStart Donating your Old Clothes to Poor People kurnool
Start Donating your Old Clothes to Poor People kurnool
 
(多少钱)Dal毕业证国外本科学位证
(多少钱)Dal毕业证国外本科学位证(多少钱)Dal毕业证国外本科学位证
(多少钱)Dal毕业证国外本科学位证
 
productionpost-productiondiary-240320114322-5004daf6.pptx
productionpost-productiondiary-240320114322-5004daf6.pptxproductionpost-productiondiary-240320114322-5004daf6.pptx
productionpost-productiondiary-240320114322-5004daf6.pptx
 
Powering Britain: Can we decarbonise electricity without disadvantaging poore...
Powering Britain: Can we decarbonise electricity without disadvantaging poore...Powering Britain: Can we decarbonise electricity without disadvantaging poore...
Powering Britain: Can we decarbonise electricity without disadvantaging poore...
 
YHR Fall 2023 Issue (Joseph Manning Interview) (2).pdf
YHR Fall 2023 Issue (Joseph Manning Interview) (2).pdfYHR Fall 2023 Issue (Joseph Manning Interview) (2).pdf
YHR Fall 2023 Issue (Joseph Manning Interview) (2).pdf
 
call girls in Vasant Kunj DELHI 🔝 >༒9540349809 🔝 genuine Escort Service 🔝✔️✔️
call girls in Vasant Kunj DELHI 🔝 >༒9540349809 🔝 genuine Escort Service 🔝✔️✔️call girls in Vasant Kunj DELHI 🔝 >༒9540349809 🔝 genuine Escort Service 🔝✔️✔️
call girls in Vasant Kunj DELHI 🔝 >༒9540349809 🔝 genuine Escort Service 🔝✔️✔️
 
9953330565 Low Rate Call Girls In Adarsh Nagar Delhi NCR
9953330565 Low Rate Call Girls In Adarsh Nagar Delhi NCR9953330565 Low Rate Call Girls In Adarsh Nagar Delhi NCR
9953330565 Low Rate Call Girls In Adarsh Nagar Delhi NCR
 

Fabulous Fundraising Events

  • 1. The Masters Circle Fabulous Fundraising Events
  • 2. Your Masters Circle hosts Heidi Hancock, CFRE David A. Svet
  • 3. Before we begin... Credit! Full participation in The Masters Circle is applicable for 1 point in Category 1.B – Education of the CFRE International application for initial certification and/or recertification.
  • 4. Look Sharp, No Jeans!
  • 5. ✓ Events that stand out from the rest: Traditional and non-traditional approaches ✓ Events team management and motivation ✓ Creating the experience: It’s all in the details - and boy are there details Look Sharp, No Jeans!
  • 6. A Little Help From Your Friends
  • 7. ● Have an Event, or Not ● Being Competitive in Tight Markets ● Upside: Awareness & Engagement ● Downside: Slow, Labor, & Cost A Little Help From Your Friends
  • 8. Women Who Ride Conga Host: Women Who Ride Rock Loose knit group of all volunteers Join anywhere along the route or just donate Ends in a Rally
  • 9. Women Who Ride Conga Find fun ways to involve non-riders Contact your local motorcycle dealerships and organizations Don’t be afraid to get silly Cast your net along your route, not just at home
  • 10. Head ‘Em Up. Move ‘Em Out.
  • 11. ● Events are Labor Intensive ● Make Use of Tools ● How to Empower & Inspire ● Leverage Team Members Head ‘Em Up. Move ‘Em Out.
  • 12. The COWS!!! Began as a group of philanthropic cyclists Now an international, grassroots organization Coordinate rides all over the world Use online Peer-to-Peer fundraising platform
  • 14. ● Market and Promote to Set the Stage ● Craft a Theatrical Experience ● Plan the Before, During, & After ● Choreograph & Script Everything Event as Immersive Theatre
  • 15. JAZOO in Kansas City Event for 5000 70 Restaurants and Bars 23 Drink Sponsors 9 Musical Guests Nets less than $850,000
  • 17. ● Treat it like a Major Gift campaign ● Have committee levels ● Seed a Transaction Environment ● P2P & Gamification It’s All About ROI
  • 18. Oxfam & Classy Classy is integrated into Oxfam’s website Run multiple campaigns year around Extended donation periods around events Wider choice of niche causes to choose among
  • 20. ● National & Local Sponsorships ● Align Packages for Businesses ● Solicit for Win/Win Relationships ● Respond to Sponsor Needs Bringing in Business
  • 21. Dodge for a Cause Charity dodgeball tournament with corporate sponsor Benefits United Way 64 teams at $250 Nets around $120,000 Sponsor wants recruits
  • 23. Next Masters Circle ● Next Masters Circle session is on February 25th ● Watch your email for instructions ● Full participation in The Masters Circle is applicable for 1 point in Category 1.B – Education of the CFRE International application for initial certification and/or recertification.
  • 24. Help us help you ● Submit a question or topic request http://mosaicnpd.com/masters-circle-topic-request/ ● Sign up for our blog http://www.mosaicnpd.com/feed ● Hang tight for the quick survey
  • 25. Stay in touch For additional information: Heidi Hancock, CFRE David A. Svet Toll Free 1-800-485-0742 email: info@mosaicnpd.com Skype: Mosaicnpd www.mosaicnpd.com http://www.facebook.com/MosaicNPD http://twitter.com/MosaicNPD http://www.mosaicnpd.com/feed