The Guggenheim Museum in Bilbao, Spain was constructed between 1991-1997 to revitalize the deteriorating city. Designed by architect Frank Gehry, the building features a dramatic titanium-clad form inspired by ship sails that stands out against the river and bridge. The striking architecture transformed Bilbao into an international tourist destination and example of how landmark buildings can brand and economically boost a city.
16. History of Bilbao.
The condition of Bilbao was deteriorating.(flood, unemployment, and many
other reasons)
But when the Guggenheim was constructed everything changed.(tourism
skyrocketed)
BILBAO EFFECT:
Bilbao effect : the targeted enhancement of a landscape through new
and spectacular buildings.
Bilbao is a clear case of success of city branding.
A city that managed to transform its gloomy past into a brilliant future.
42. About the architect:
• 86 years old
• American, Canadian
• believes building is a sculpture
• Believes that life is chaotic, the
buildings should reflect it
43. “My father used to call me a
dreamer, which he didn’t mean as a
compliment, and he was right.
He just underestimated the power
of dreaming
55. Credits
Map Marker by Lauren Frager from the Noun
Project
Question by Jessica Lock from the Noun
Project
rocks by Madeleine Bennett from the Noun
Project
Steel by Philippe Vossel from the Noun
Projectwindow by Fabiano Coelho from the
Noun Project
Graph by Matthew Hawdon from the Noun
Projectquestion mark by Kervin Markle from
the Noun ProjectCyborg Brain by Aha-Soft
from the Noun Project
screw by Jetro Cabau Quirós from the Noun
ProjectMetal by Rodrigo Vidinich from the
Noun Project
Zhou wenjun behance
Ricaedo mota behance
Jose maria sancho behance
