An introductory presentation about the social media Twitter. Objectives include: Define Twitter. Explore why social media is important. Terminology of Twitter Set up and use a Twitter account. Tips & Hints Twitter Challenge

1. What is Twitter?
Professional Uses for Extension Professionals

2. Video Introductions
http://www.commoncraft.com/video/twitter
http://www.commoncraft.com/video/twitter-search

3. Objectives
•
Define Twitter.
•
Explore why social media is
important.
•
Terminology of Twitter
•
Set up and use a Twitter
account.
•
Tips & Hints
•
Twitter Challenge

4. Twitter is…
•
140 characters or less!
•
Microblogging
•
Group communication
•
News
•
A new way to connect

5. Twitter Language
Tweet
Hashtag

6. Twitter Language
@ Conversation
Retweet
Follow

7. Twitter Language
Example of a Hashtag Feed

8. Why?
•
Personal Learning Networks
•
Connecting to colleagues
•
Connections to others in your field
•
Promotion of Extension
•
Engage with clientele and employees
•
Personal help desk (ie: Chase Bank)

9. Helpful Tips & Suggestions
•
Tweet a lot of links, that’s what people are looking for on Twitter
•
You can’t Tweet too much
•
Nix the conversation on Twitter – it doesn’t work
•
Focus on gathering and sharing as much interesting, relevant content
as you can
•
Negative content or remarks are not good
The Science of Marketing: When to Tweet, What
to Post, How to Blog, and Other Proven
Strategies by Dan Zarrella

10. Helpful Tips & Suggestions
•
Don’t reply too often
•
Check out Buffer app for analytics
•
Timing – Between 3-5pm
•
RTs are the highest on Friday
•
Headline is the most important
•
Try putting the link toward the beginning of the Tweet (example: New post up
now: link goes here, then title of the link or description)
•
Don’t send out lots of links within a very short period of time. Schedule them to
post throughout the day at spread out intervals
•
Try Tweeting on Saturday and Sunday (less noise)
The Science of Marketing: When to Tweet, What
to Post, How to Blog, and Other Proven
Strategies by Dan Zarrella

11. Helpful Tips & Suggestions
•
Take the time to fill out your bio
•
You should include “guru” or “expert” in your bio if you are one
•
Bio is only place you should be talking about yourself and using the
words “I, we, me,
us”, etc.

12. Twitter
Challenge

13. Twitter Challenge
•
Follow a hashtag that you are interested in.
•
Finding people you know or share interests in.
•
Tweet during annual conference #OSUE
People to Follow: Journal of Extension @JoExtension, @OhioStFootball,
Bruce McPheron @medflygenes, CFAES @foodagenvnews, Ag Chat
@agchat, Ohio State @Ohiostate, Ohio 4-H @ohio4h, Cooperative
Extension @coopext, Anne Adrian @aafromaa, IT Tip of the Day @ittotd