Social Media use and opportunities for academic researchers
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A summary of thoughts, current literature and ideas relating to social media use by academic researchers. This presentation was delivered at the Ryerson Social Media Lab in June 2015 as part of my Winston Churchill Memorial Trust Travel Fellowship.
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Social Media use and opportunities for academic researchers
- 1. www.abdn.ac.uk/engage Scientists on Social MediaScientists on Social Media Dr Heather Doran Winston Churchill Fellow 2015 (Social Media) Public Engagement Project Officer, University of Aberdeen @hapsci h.doran@abdn.ac.uk www.heatherdoran.net Welcome
- 2. www.abdn.ac.uk/engage Scientists on Social MediaScientists on Social Media Public Engagement with Research
- 3. www.abdn.ac.uk/engage Scientists on Social Media www.abdn.ac.uk/engage Use of social media to generate two way dialogues and engagement about science USA, Canada, Japan and China
- 4. www.abdn.ac.uk/engage Scientists on Social MediaScientists on Social Media Engagement via Social Media • What do we know about social media use by researchers? • How can we support development of skills in the use of social media? • What does the future look like?
- 5. www.abdn.ac.uk/engage Scientists on Social Media www.abdn.ac.uk/engage Reported Benefits • Enhanced exposure for research work / profile raising • Potential for collaborations • Skills development • Enhanced future employment potential • Access to funding and resources (e.g. crowdfunding) Image credit: Subhashish Panigrahi
- 6. www.abdn.ac.uk/engage Scientists on Social Media www.abdn.ac.uk/engage What do we mean? Image credit @EvertVerhagen
- 7. www.abdn.ac.uk/engage Scientists on Social Media www.abdn.ac.uk/engage What do we really know? Image credit: Jason Howie ?
- 8. www.abdn.ac.uk/engage Scientists on Social Media www.abdn.ac.uk/engage What do we really know? • AAAS survey (2014) • Nature survey (2014) • Lupton (2014) • Teaching surveys • Aberdeen Are Doctoral Candidates Switched on to Social Media?
- 9. www.abdn.ac.uk/engage Scientists on Social Media www.abdn.ac.uk/engage Aberdeen Simple survey issued to our academic community via google docs (Jan 2015) 114 responses from post-graduate to senior academic staff Gathered information sheds light on how academics are using social media and attitudes towards social media
- 10. www.abdn.ac.uk/engage Scientists on Social Media www.abdn.ac.uk/engage General Overview Do you currently use social media to discuss your work in any context? What networks do you actively use in a work/research context?
- 11. www.abdn.ac.uk/engage Scientists on Social Media www.abdn.ac.uk/engage PhD level Staff/Faculty Who is using social media?
- 12. www.abdn.ac.uk/engage Scientists on Social Media www.abdn.ac.uk/engage Which networks do doctoral candidates use to share research work at the University of Aberdeen? 53% 58% 42% 58% ResearchGate YesNo
- 13. www.abdn.ac.uk/engage Scientists on Social Media www.abdn.ac.uk/engage Why they are switched on ‘Started just by bragging really and then got followed by people actually interested in my work’ ‘went on LinkedIn/researchgate after publishing a paper so other researchers knew who I was’
- 14. www.abdn.ac.uk/engage Scientists on Social Media www.abdn.ac.uk/engage ‘To get the most up to date info’ ‘mainly to follow conferences and journals’ ‘as a way of engaging with a conference I couldn't attend’
- 15. www.abdn.ac.uk/engage Scientists on Social Media www.abdn.ac.uk/engage ‘it just came naturally and is a good way to get to know people’ ‘To reach a wider network’
- 16. www.abdn.ac.uk/engage Scientists on Social Media www.abdn.ac.uk/engage ‘To get expert advice.’
- 17. www.abdn.ac.uk/engage Scientists on Social Media www.abdn.ac.uk/engage What are they sharing? What information do you share regularly? Information about research work Links to other resources Your C.V. Your research publications News stories Links to your own content blog/websites Event information What you have for lunch/personal information
- 18. www.abdn.ac.uk/engage Scientists on Social Media www.abdn.ac.uk/engage Experiences Positive ‘a posting on linkedin in the Horizon 2020 group led to an application by our group together with a consortium. Also I received feedback from othre researchers and got in contact with people working in my area. I also look for events online’ ‘hosting a national journal club and publishing a letter to editor as a result’ ‘connections have helped me resolve research related scientific problems.’
- 19. www.abdn.ac.uk/engage Scientists on Social Media www.abdn.ac.uk/engage Experiences Negative As I always carefully choose my post, I have not found any problems up until this very moment. I do not post pictures from me drinking too much at a conference
- 20. www.abdn.ac.uk/engage Scientists on Social Media www.abdn.ac.uk/engage Why they aren’t Is there a reason you do not use social media as a tool to discuss your research work? Haven’t thought of using networks in a professional context Using social media is too risky Lack of training – not sure how to go about it I don’t see why I should use social media Not enough time ‘I'm a bit shy about doing it!’
- 21. www.abdn.ac.uk/engage Scientists on Social Media www.abdn.ac.uk/engage Summary • Mostly being used to connect with others in research • It’s a minority of people that are using social media for research related discussion • Apprehension about it’s value and how to fit it in with other work • Not sure what they are supposed to be doing on social media Created by Meredith Atwater for opensource.com
- 22. www.abdn.ac.uk/engage Scientists on Social Media www.abdn.ac.uk/engage Current training in Aberdeen • Regular training sessions on ‘Social Media Impact’ • Bespoke training sessions • Encouragement to think about why social media might be relevant Created by Meredith Atwater for opensource.com
- 23. www.abdn.ac.uk/engage Scientists on Social Media www.abdn.ac.uk/engage Encouragement and Case Studies • Vitae - UK Higher Education Researcher Development Guiding Body • Vitae’s Social Media handbook • www.vitae.ac.uk/vitae- publications/reports/innovate-open- university-social-media-handbook-vitae- 2012.pdf
- 24. www.abdn.ac.uk/engage Scientists on Social Media www.abdn.ac.uk/engage Challenges • Institutional support and buy- in to enhance profiles and support researchers • Risk to individuals and institutions • Time consuming
- 25. www.abdn.ac.uk/engage Scientists on Social Media www.abdn.ac.uk/engage Can a meaningful dialogue between scientists and the public take place via social media? Thoughts from the Fellowship • Scientists • Central communications • Museums & Science Centres • Funders and Societies
- 26. www.abdn.ac.uk/engage Scientists on Social Media www.abdn.ac.uk/engage Current state of play: Many scientist-led social media presences have occurred organically. They exist to provide comment on science, share science news and discuss topical science issues. High engagers Lots of overlapping audiences (scientifically interested). Little engagement from institutions and larger bodies (dissemination and reach focused). Thoughts from the Fellowship so far
- 27. www.abdn.ac.uk/engage Scientists on Social Media www.abdn.ac.uk/engage Thoughts from the Fellowship so far Opportunity to: create communities around research to facilitate two-way engagement. engage with audiences about much specialised themes Demonstrate a wide number of voices from the science community
- 28. www.abdn.ac.uk/engage Scientists on Social Media www.abdn.ac.uk/engage 1. Set your goals (and your measures) Tips from top social media engagers
- 29. www.abdn.ac.uk/engage Scientists on Social Media www.abdn.ac.uk/engage 2. Know your audience Tips from top social media engagers
- 30. www.abdn.ac.uk/engage Scientists on Social Media www.abdn.ac.uk/engage 3. Be a friend and engage appropriately Tips from top social media engagers
- 31. www.abdn.ac.uk/engage Scientists on Social Media www.abdn.ac.uk/engage 4. Do what is easy for your audience – not what is easy for you Tips from top social media engagers
- 32. www.abdn.ac.uk/engage Scientists on Social Media www.abdn.ac.uk/engage 5. Be flexible and experiment early on Tips from top social media engagers
- 33. www.abdn.ac.uk/engage Scientists on Social Media www.abdn.ac.uk/engage Social media is one part of a researchers’ toolkit for engagement and communication Social media vision
- 34. www.abdn.ac.uk/engage Scientists on Social Media www.abdn.ac.uk/engage Online profiles represent science, parent institution, funders and individuals Approach online debate in a measured way (private might not be private e.g. Twitter discussions about Ebola) Existing in isolation isn’t the best option transparent and supporting infrastructure available from central teams, funders and research groups Tips on avoiding the negative
- 35. www.abdn.ac.uk/engage Scientists on Social Media www.abdn.ac.uk/engage Central teams and ‘experts’ to support engagers Training and sharing of best practice Needs to be built in to research engagement strategies (time and funding) Supportive environments for online engagement
- 36. www.abdn.ac.uk/engage Scientists on Social Media www.abdn.ac.uk/engage What is it you want to see?
- 37. www.abdn.ac.uk/engage Scientists on Social Media www.abdn.ac.uk/engage Heather Doran @hapsci h.doran@abdn.ac.uk www.heatherdoran.net Thank you
- 38. www.abdn.ac.uk/engage Scientists on Social Media www.abdn.ac.uk/engage
Notas do Editor
- Number of different networks, academic and non academic. Closed/open /2 way. Developing landscape that changes rapidly.
- There are a number of ‘global’ studies that can begin to tell us who/ how and why PGRs are beginning to use social media tools effectively. What do the surveys tell us compared to what we ‘think’ about this area?
- There are a number of ‘global’ studies that can begin to tell us who/ how and why PGRs are beginning to use social media tools effectively. What do the surveys tell us compared to what we ‘think’ about this area? Our survey shows that more than 55 percent of faculty make professional use of social media outside the classes they teach on at least a monthly basis. http://www.pearsonlearningsolutions.com/assets/downloads/reports/social-media-for-teaching-and-learning-2013-report.pdf#view=FitH,0 Nature Survey 3000 scientists and engineers / 480 humanities, arts and social sciences - http://www.nature.com/news/online-collaboration-scientists-and-the-social-network-1.15711 Over 88% scientists were aware of and had visited ResearchGate around 45% were regular users of the site. Compared with twitter, which was 12%. Teaching survey – increasing use of social media - https://www.insidehighered.com/news/2013/10/21/more-professors-using-social-media-teaching-tools ‘However, one way that the social media appears not to impact a scientific career is a direct link of social media mentions and citations on a scientific article. In an analysis of 1.4 million documents in PubMed and Web of Science published from 2010 to 2012, Haustein et al.49 found no correlation between a paper or a journals citation count and Twitter mentions. As argued by the authors of the study, this suggests that Twitter mentions do not reflect traditional research impact.’ AAAS survey - Nearly half of AAAS scientists – 47% – use social media to talk about science or read about scientific developments at least some of the time. Some 24% of these AAAS scientists blog about science and research. The survey of scientists was conducted online with a random sample of 3,748 U.S.-based members of the American Association for the Advancement of Science (AAAS) from Sept. Younger scientists, more so than older ones, say that promoting their findings on social media sites such as Twitter, LinkedIn or Facebook is important for career advancement. Fully 31% of AAAS scientists under age 35 say social media is important for career advancement. By comparison, just 17% of those ages 65 and older say this. 27% of scientists use social media such as Facebook or Twitter to talk about or follow science either often or occasionally. Another fifth of AAAS scientists (20%) do so, but only “rarely.”
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- Fears about social media
- Fears about social media
- Practice – synergising of training and development coupled to engagement activities
- Practice – synergising of training and development coupled to engagement activities
- Practice – synergising of training and development coupled to engagement activities
- Consultation with colleges re: skills required and how they are demonstrate expect
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