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Clinical Quality Improvement:
7 Tips for Physician Engagement
By Dr. Kevin Croston, MD

Proprietary and Confidential
Propr...
Top Tips

Engage Physicians Early

1
PHYSICIAN
ENGAGEMENT

Physicians embrace new methodology
faster when engaged in its d...
Top Tips

2

Find Champions Among
the Leadership

PHYSICIAN
ENGAGEMENT

Champions focus on success and paint an attractive...
Top Tips

3

Choose One Area of Focus

PHYSICIAN
ENGAGEMENT

With large projects select a starting
point with low risk and...
Top Tips

4
PHYSICIAN
ENGAGEMENT

Build a Broad but
Specific Guidance Team
Everyone needs to understand and be committed t...
Top Tips

5

Once You Have the
Plan, Follow It

PHYSICIAN
ENGAGEMENT

Develop simple goals and identify the
baseline. Fana...
Top Tips

Make the Results Data-driven

6
PHYSICIAN
ENGAGEMENT

Clinicians are scientists by training and like to see
meas...
Top Tips

Be an Agent for Change

7
PHYSICIAN
ENGAGEMENT

Most of us naturally fear and avoid change. Using
these steps to...
Other Clinical Quality Improvement Resources
Click to read additional information at www.healthcatalyst.com

Webinar: Chan...
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Clinical Quality Improvement - Dr. Croston's 7 Tips

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Starting a clinical quality improvement initiative requires shifting from a personality-centric culture to one that is data-driven, with near real-time data to help providers make better decisions and improve the quality of outcomes. But turning plentiful data into meaningful information represents a significant change. From Dr. J. Kevin Croston, MD, CMO at North Memorial Health Care, here are seven tips to gaining physician buy-in: 1. Get the Physicians Engaged Early; 2. Find Champions Among the Medical Leadership; 3. If Your Project Is Large, Choose One Area of Focus; 4. Build a Broad but Specific Guidance Team; 5. One You Have Plan, Follow It; 6. Make the Results Data-driven; 7. Be an Agent for Change

Publicada em: Saúde e medicina
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Clinical Quality Improvement - Dr. Croston's 7 Tips

  1. 1. Clinical Quality Improvement: 7 Tips for Physician Engagement By Dr. Kevin Croston, MD Proprietary and Confidential Proprietary and Confidential © 2014 Health Catalyst www.healthcatalyst.com © 2014 Health Catalyst www.healthcatalyst.com
  2. 2. Top Tips Engage Physicians Early 1 PHYSICIAN ENGAGEMENT Physicians embrace new methodology faster when engaged in its development. Building a sense of ownership among the physicians is enhanced by data visualization tools. Proprietary and Confidential 2 © 2014 Health Catalyst www.healthcatalyst.com
  3. 3. Top Tips 2 Find Champions Among the Leadership PHYSICIAN ENGAGEMENT Champions focus on success and paint an attractive vision to overcome early fears. They keep the team engaged through the implementation challenges of large data-centric projects. Proprietary and Confidential 3 © 2014 Health Catalyst www.healthcatalyst.com
  4. 4. Top Tips 3 Choose One Area of Focus PHYSICIAN ENGAGEMENT With large projects select a starting point with low risk and high reward Proprietary and Confidential 4 © 2014 Health Catalyst www.healthcatalyst.com
  5. 5. Top Tips 4 PHYSICIAN ENGAGEMENT Build a Broad but Specific Guidance Team Everyone needs to understand and be committed to the program’s goals. The organization can inspire that change with steadfast engagement. Example team: senior physician/former member of the board of trustees; nurse experts; data architects; HR; IT resources; clinical director Proprietary and Confidential 5 © 2014 Health Catalyst www.healthcatalyst.com
  6. 6. Top Tips 5 Once You Have the Plan, Follow It PHYSICIAN ENGAGEMENT Develop simple goals and identify the baseline. Fanatically stick to the project plan. Proprietary and Confidential 6 © 2014 Health Catalyst www.healthcatalyst.com
  7. 7. Top Tips Make the Results Data-driven 6 PHYSICIAN ENGAGEMENT Clinicians are scientists by training and like to see measureable evidence of success. Organization support increases when data proves performance improvement . Proprietary and Confidential 7 © 2014 Health Catalyst www.healthcatalyst.com
  8. 8. Top Tips Be an Agent for Change 7 PHYSICIAN ENGAGEMENT Most of us naturally fear and avoid change. Using these steps to overcome internal resistance will drive clinical and financial success. Proprietary and Confidential 8 © 2014 Health Catalyst www.healthcatalyst.com
  9. 9. Other Clinical Quality Improvement Resources Click to read additional information at www.healthcatalyst.com Webinar: Changing Healthcare Using Data: A Case Study of One Small Health System’s Odyssey to Achieve Material Improvements As the Chief Medical Officer of North Memorial Health Care, Dr. Kevin Croston’s ultimate objective is to improve healthcare by driving variation out and improving cost efficiencies at North Memorial Healthcare. Core to his success has been a fundamental culture shift with physicians who are now using data to © 2013 Health Catalyst www.healthcatalyst.com

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