Our presentation for April Specia Conference about new ways for companies to reach their audience online in the era of digital detox. Tools, analysis, big data, various cases and much more.

1. Nobody needs
yesterday tulips
Specia Conf April 25 2017

2. INFORMATION

3. If there is no momental
reaction user can
Forget all about it Become agressive

4. How did we come
to this?

5. Beginning of 21st century
there is no enough information, we need more
we don’t believe online sources
it’s better to read online and than check it offline
Informational hunger:

6. 5 years ago and right now
at some places
Facebook shower
Limitless likes
Oversharers
Information as a drug
and informational greed

7. 92%
of NY citizens
SOME
users
150
times per day
10%
of young adults
start their day not with a coffee
or meditation, but with news check
on their smartphones.
In average, user looks at his
smartphone’ screen even when he
has no new notifications.
in USA tell that it’s ok to send text
messages during the intercourse.
accept that sometimes they wake up
at the middle of the night and check
the updates on their smartphones
for no reason.

8. Newsacs
Media Asceticism
Digital detox
Leaving the net by free will
It all led us
to the new type of looking at the info - quick reading
and information fed ups

9. OFF IS A NEW EMOTION
«Can we create the new emotion of the future? All is connect,
all is plugged in, all is happening too fast. I don’t need this. I
want to turn it all off».
Simon Waterfall
Creative director,
founder of Poke agency.

10. How business can stay
needed in the net?

11. Quick responding
Not only in marketing and PR
Social networks Instant storytelling

12. Long-term planning
Only main strategy points remain untouched
Constant analysis
All materials and news are in constant change mode
Huge part of interactions is happening in social networks
We are looking not only on things that users need
on the whole, but also on the things users need right now
based on constant tests and changes

13. Even if you’re a b2b
with long sales tunnel
You need to have a channel
to respond right now

14. This is why we began
to use textback
This service gives users
an opportunity to write directly
to a company’s website from any
social network he’s logged in
+ managers can give answers
from unified user account

15. New style of social interactions
Every client needs individual approach we need to master
It’s not a company who is speaking with every client,
but a certain manager
Emojis and smileys are all right to use

16. Everything
to sell tulips with
shawarma
while it’s still on the werge
of hype

17. To be on time every day
in a year
We need to oversee
the future needs of clients

18. Forbes depicts such a future
Just imagine that you were woken up by your own personal virtual assistant
that advises you what suits best for the current weather and checks your daily
calendar and routes. Well, it’s even possible that you don’t need to go
to the office because all the files will be available via cloud and you can chat
with your colleagues via holographic teleconferences.

19. Big Data
and predictive
analysis

20. More precise lead generation
Netflix
Writes down and analyses every element that interacts with clients, including
moments where users pressed the pause button, which title is more catchy
and is clicked more, etc. All these analytics help to give real time
recommendations for their users.
There are rumors that service will also launch new type
of series with plot based on user decisions after each episode.

21. We are in process
of working with predictions
Even now the number of target leads has risen up to
We make detailed analytical reports on every user action on site
and in social networks
We create new materials and constantly edit the existing ones
according to user's interest
We monitor the chains of action

22. Always green materials
are great
But you also need to create
something instant, that is valuable
right now or never!

23. You can start with opening
of your Telegram channel

24. THANK YOU!
Elena Lysiakova
Marketing and PR specialist
+ 7 (812) 971 - 17 - 73
el@handh.ru
https://www.facebook.com/lysiakova