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“Game
Changing”
Overview Inovasi Industri
           Musik
             1948
                             1979
                                         2001/2003




Recorded
Music

                       Portable
                       Music


      Legal Music                      Affordable
                                       Music
Overview Inovasi Disruptif Industri
Musik
ANALOG
Era : Recorded Music




                       Portable
                        Music
Overview Inovasi Disruptif Industri
Musik & Web 1.0
DIGITAL
 (‘00 – ’10)                          2001




Legal                                                2003

                    Legal &
                   Affordable
                      Music
                                      iPod + iTune
Flashback: Radio & Game
       Changing
        SW/MW
        AM/FM


                 1985
                        DAB

 1920                                           1999

                                                  Livestreaming



   Radio was
   Pioniir on
  Free & Legal
                        Royalti Musik Dibayar
     Music
                        Melalui “Ads”
Radio Automation 2.0
                        Overview Radio
(RISE)
                       Web Radio 2.0 2.0 Collaboration 2.0
                                      Radio




                        Technology
                         & Support
                                                 “Affordable”
                                                  Premium
                                                Technology &
                                                   Support
Prediksi 2013-2020
(“Red Ocean” in Radio & Music
                             Radio Player
Industry)
                                                      Free
                                                      Music

Radio



                                    Music Cloud Service
                                                          Paid
                                                          Music

         Music        3 Screen
         Player       Smartphone
                      Computer
                      SmarTV
Simple View of Radio
         2.0
   KlubRadioUser View)
       (Mobile
[Konten Premium]
   > 500 Ribu Music


  Podcasting




  Streaming
                         3 Screen
                         Smartphone
                         Computer
                         SmarTV
Radio 2.0 : Inovasi Disruptif Industri Musik &
Radio
Bagaimana Melakukan “Game
 Changing”             Asumsi :
                                         Diskon Rata-Rata 10%
    Keuntungan                            Monthly Fee KlubRadio Rp 10 ribu


Rp 100 rb


                                       ZONA
Rp 50 rb
                                 CHEAPER THAN FREEE

Rp 10 rb
                                                                  Pemakaiaan


                 Rp 100 rb   Rp 500 rb        Rp 1 juta
Kekuatan Kolaborasi Radio 2.0
 Radio Aktual   Radex :
                                                    Radio 2.0
                 INA : 1%                          (Networked)
                World : 7%
                US : 10%


                Era
                Kompetisi

                                       Era
                 Disruptif Pada Area : Kolaborasi
Network          Media & Media Lokal
                 Music                               Network
                 Iklan Lokal
                 Wisata Lokal
                 Bisnis Lokal
                 Seni & Budaya Lokal
                 Keuangan
Potensi Game Changing
                                          > 2017
 Revenue Industry Tahunan


Rp 7,2 T
                                 > 2015

Rp 3,6 T

                                                          >1000 radio
Rp 1,2 T                                                200 ribu MODIS

                                         >650 radio                      Jumlah Member
Rp 120 M                               100 ribu MODIS
             2013


                    1 juta   10 juta      30 juta          60 juta
Syarat Untuk Berhasil
Radio
Promo KlubRadio secara Intensif
Memperbanyak mitra MODIS di daerah
Kampanye Masif Stop Ilegal Music


Telkom & Zamrud/eBI
Teknologi (Aplikasi, SPEEDY, IDC, dan Support ‘FREE’ )
Dukungan Pengembangan teknologi secara terus menerus
Broadband terjangkau oleh > 50% penduduk dalam kurun 2014 - 2016


BRIS/Bank
Memberikan kemudahan pendaftaran KlubRadio dengan cara:
Memperbanyak outlet BRIS melalui kerjasama dengan BRI
Menyediakan Fasiltas Pendaftaran dan Pembayaran Nirkontak
LET’S CHANGE THE
 Radio Aktual      Radio 2.0
              GAME (Networked)
          EGOSISTEM




Network
                            Network


                EKOSISTEM
Penutu
p
GameChangingRadio2

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GameChangingRadio2

  • 1.
  • 3. Overview Inovasi Industri Musik 1948 1979 2001/2003 Recorded Music Portable Music Legal Music Affordable Music
  • 4. Overview Inovasi Disruptif Industri Musik ANALOG Era : Recorded Music Portable Music
  • 5. Overview Inovasi Disruptif Industri Musik & Web 1.0 DIGITAL (‘00 – ’10) 2001 Legal 2003 Legal & Affordable Music iPod + iTune
  • 6.
  • 7. Flashback: Radio & Game Changing SW/MW AM/FM 1985 DAB 1920 1999 Livestreaming Radio was Pioniir on Free & Legal Royalti Musik Dibayar Music Melalui “Ads”
  • 8. Radio Automation 2.0 Overview Radio (RISE) Web Radio 2.0 2.0 Collaboration 2.0 Radio Technology & Support “Affordable” Premium Technology & Support
  • 9. Prediksi 2013-2020 (“Red Ocean” in Radio & Music Radio Player Industry) Free Music Radio Music Cloud Service Paid Music Music 3 Screen Player Smartphone Computer SmarTV
  • 10. Simple View of Radio 2.0 KlubRadioUser View) (Mobile [Konten Premium] > 500 Ribu Music Podcasting Streaming 3 Screen Smartphone Computer SmarTV
  • 11. Radio 2.0 : Inovasi Disruptif Industri Musik & Radio
  • 12. Bagaimana Melakukan “Game Changing” Asumsi : Diskon Rata-Rata 10% Keuntungan  Monthly Fee KlubRadio Rp 10 ribu Rp 100 rb ZONA Rp 50 rb CHEAPER THAN FREEE Rp 10 rb Pemakaiaan Rp 100 rb Rp 500 rb Rp 1 juta
  • 13. Kekuatan Kolaborasi Radio 2.0 Radio Aktual Radex : Radio 2.0  INA : 1% (Networked) World : 7% US : 10% Era Kompetisi Era Disruptif Pada Area : Kolaborasi Network Media & Media Lokal Music Network Iklan Lokal Wisata Lokal Bisnis Lokal Seni & Budaya Lokal Keuangan
  • 14. Potensi Game Changing > 2017 Revenue Industry Tahunan Rp 7,2 T > 2015 Rp 3,6 T >1000 radio Rp 1,2 T 200 ribu MODIS >650 radio Jumlah Member Rp 120 M 100 ribu MODIS 2013 1 juta 10 juta 30 juta 60 juta
  • 15. Syarat Untuk Berhasil Radio Promo KlubRadio secara Intensif Memperbanyak mitra MODIS di daerah Kampanye Masif Stop Ilegal Music Telkom & Zamrud/eBI Teknologi (Aplikasi, SPEEDY, IDC, dan Support ‘FREE’ ) Dukungan Pengembangan teknologi secara terus menerus Broadband terjangkau oleh > 50% penduduk dalam kurun 2014 - 2016 BRIS/Bank Memberikan kemudahan pendaftaran KlubRadio dengan cara: Memperbanyak outlet BRIS melalui kerjasama dengan BRI Menyediakan Fasiltas Pendaftaran dan Pembayaran Nirkontak
  • 16. LET’S CHANGE THE Radio Aktual Radio 2.0 GAME (Networked) EGOSISTEM Network Network EKOSISTEM