Are you looking at transforming into an omni-channel retailer? HCL partners with a leading retailer to deliver a best-in-class shopping experience for their consumers across all channels and reduce their overall fulfillment costs. Let’s see how…

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Increasing Multi-channel sales for
a leading retailer
TRANSFORMING THE CUSTOMER TO AN OMNI-CHANNEL
RETAILER

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Key Customer Pain Points…
Need for reduction in overall fulfilment costs while
delivering a seamless Omni-channel experience to customers
Unstable fulfillment platform with a limited capacity for exponential sales growth
Rising costs in managing and fulfilling online orders
Limited capabilities to meet the rising consumer expectations to drive sales

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Business Benefits
Sales increase has been proven in stores where the
next day delivery promise and endless aisle was
implemented through order management
A robust 24/7 technology platform that allowed
online sales to grow 80% on a year on year basis
A fast track iterative development methodology was
set-up which succeeded in delivering ahead of the
original target benefits
Cost to deliver an online order fell by 50% enabling
operational profitability
Enter HCL…
Features of the HCL Solution
Next Day Delivery & Next Day Collect from Store
Enabled Collect from Store (CFS) capability &
Streamlined Refund and Return process
Enabled Wedding Gift List registry capability &
Endless Aisle capability
Pay Pal Integration & Integration with Amazon Trading
Hub
HCL proposed a unique framework and a roadmap to
improve the online customer experience to drive
satisfaction and sales.
HCL delivered integrated capabilities such as:

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In this Case Study you will find..
The customer partnered with HCL with a vision to deliver a best-in-class shopping experience for their consumers
across all channels and reduce their overall fulfillment costs. HCL has undertaken several key initiatives to enhance
the customer’s multi-channel capabilities and has provided them a platform to transform themselves to become an
omni-channel retailer.
HCL partnered with this customer on the Future Fulfillment program designed to reduce their overall costs with a
focus on re-engineering critical store processes and implementation of the IT systems.
How HCL continues to help the customer evolve its online offerings to further differentiate its consumer experience and improve conversion ?
How HCL improved all customer satisfaction KPI's above expectations ?
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