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Integrated Social Analytics & Enterprise BI

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HCL Technologies
HCL Technologies

HCL Technologies Business Intelligence Social Analytics Services

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Integrated Social Web Analytics & Enterprise BI
Welcome to the World of Social Analytics This document outlines how HCL’s Social Analytics solutions help organizations answer these questions and manage their Digital Brand Identity on a Global Scale. Organizations around the world want to know: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Market Size ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Social Analytic is a key integration point within organizations helping to fuel the rapid growth of within the Business Analytics/ Intelligence Services
Organizations are Wondering how to Effectively Leverage Online Content? Consumers trust ratings and reviews 60% compared with only 28% trust of direct marketing campaigns. Source : Forrester Research, Inc.
Benefits of Social Analytics and BI Integration Engage & Respond Listen & Learn Integrate CRM & ERP within Social Analytics + + Actionable Business Intelligence ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Monitor and improve
Social Analytic : Providing Full Life-cycle Solutions from Gather to Report ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Gather Transform & Load Data Social Analytics Processes Report Actionable Intelligence Communities Blogs – Micro Blogs Posts Volumes Sentiment Authors Domains Clicks & page views Syndication ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Integration Services Managed Services – SaaS, Hosting BPO – Data quality – Review content KPO – Score sentiment of content Analysis and reporting - + + - 0 ^ =
Adoption Provides Multiple Opportunities in Social Analytics Tactical Monitor Brand & Image Manage Crisis Communications Product and Services Positioning Trend and Sentiment analysis Identify Consumer Segmentation Research and Innovation Engage Be a proactive part of the conversation Respond To Changing Market Conditions Listen Integrated CRM & ERP Learn  Apply Actionable Knowledge Adoption Cycle
Sample Snapshot Reports ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],ILLUSTRATION
HCL’s Social Analytics Services Consulting Services Core Services Solutions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Analysis and Reporting ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Implementation and Support ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Strategic and Advisory Consulting ,[object Object],[object Object],Services for business alignment, technology integration, and ongoing support services
Contact nikita.george@hcl.com or [email_address] Thank you

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Integrated Social Analytics & Enterprise BI

  • 1. Integrated Social Web Analytics & Enterprise BI
  • 2.
  • 3.
  • 4. Organizations are Wondering how to Effectively Leverage Online Content? Consumers trust ratings and reviews 60% compared with only 28% trust of direct marketing campaigns. Source : Forrester Research, Inc.
  • 5.
  • 6.
  • 7. Adoption Provides Multiple Opportunities in Social Analytics Tactical Monitor Brand & Image Manage Crisis Communications Product and Services Positioning Trend and Sentiment analysis Identify Consumer Segmentation Research and Innovation Engage Be a proactive part of the conversation Respond To Changing Market Conditions Listen Integrated CRM & ERP Learn  Apply Actionable Knowledge Adoption Cycle
  • 8.
  • 9.
  • 10. Contact nikita.george@hcl.com or [email_address] Thank you