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1. Is Content Really Important?

2. Without a doubt the world of content creation has finally
reached its Internet maturity and professionalism. Just like
Branding, content is the fingerprint of your image,
authority, and trust. Both textual and visual content play a
valuable role in user or visitor experience. Search engines
use many types of algorithms during their crawl of a web
site and the internet to detect quality and relationship of
content to the theme of a web site and to ferret out the
content that appears low quality or duplicated content.

3. The answer is practically everything that is written and/or
read by a viewer and a search engine. Content includes:

4. No longer do technology gurus and fancy minded
developers dominate the world of the Internet. Creative
minds are now in high demand. Technical, Advertising,
Marketing and general copywriters all play a valuable role
in online promotional activity!

5. What will it do for Web Sites?

6. Properly written or developed and promoted content
often raises conversion ratios by more than 100%! The
ability to relate to the reader, create a sense of loyalty and
authority, and achieve a very high response rate is an art
not to be taken lightly. In addition, well developed content
plays a big role in lead generation and secondary
conversion. Lead generation funnels always contain
content that informs and guides the visitor through the
funnel process thus enabling the web site to capture email
addresses and more.

7. Distributed content developed in the form of blogs, press
releases, articles, and etc. also plays a large role in
establishing authority and trust for your brand and gaining
additional visitor traffic. This off-page strategy is also a key
component to gaining inbound links from 3rd part
websites.

8. Content Development Principles

9. One misconception of content is that by simply creating
good content that is easy to read and on point a web
design will have automatic success. Have you heard the
"Content is King" theory? In reality, if the content does not
incorporate a few very basic principles it probably will
never be seen or read anyway.

10. Search Optimized: The content, whether a blog, page,
article, or press release, must be theme and keyword
optimized. For instance, when using WordPress each blog
becomes it's own page capable of getting indexed as a
listing in the search engines.

11. Linking: Each written content should have inbound and
outbound linking properties as though it were a separate
web page. A strong use of an RSS feed could be vital to the
site content success rate for SEO and traffic generation.

12. Social Marketing: The content should have social share
and like buttons or badges including Facebook, Twitter,
LinkedIn, and Google +.

13. Conversion Funnel: Each content should be written for an
intended purpose whether that purpose be for a
downstream sale, email collection, reciprocity,
opportunity sharing, and authority and trust building.

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