1.
Social Media Marketing Plan
http://www.fraserhay.co.uk

2.
My name is Fraser Hay, self-employed business coach and I want to help you if I can
Welcome
Fraser J. Hay
Founder | Grow Your Business®
©CopyrightFraserJ.Hay2017
http://www.fraserhay.co.uk

3.
Struggling with your social media marketing?
Can you identify 3 areas that you need, want or simply “must” address?
©CopyrightFraserJ.Hay2017
BUZZ &
MONITORING
TRENDS &
KEYWORDS
ONLINE PROFILE KPIs & ANALYTICS DIGITAL ASSETS BACKLINKS/TRAFFIC
MOBILE MARKETING FUNNEL STRATEGY & PLAN ENGAGEMENT SEO RANKINGS CHANNELS/TACTICS
http://www.fraserhay.co.uk

4.
Frustrated by a lack of fans,
Friends, followers, signups,
downloads, sales and ROI from
your socialmedia marketing?
Start generating real confidence,
progress & results online…
…GUARANTEED!
Feeling overwhelmed with Social Media Marketing?
Start generating real progress & results online, before your competitors do
©CopyrightFraserJ.Hay2017
http://www.fraserhay.co.uk

5.
Generate Backlinks, Traffic, Views & Connections
With this powerful, practical course when apply what we share
©CopyrightFraserJ.Hay2017
Generate more backlinks,
more exposure,better rankings,
and better qualified traffic…
…GUARANTEED!
http://www.fraserhay.co.uk

6.
…I stay 60 miles north of Aberdeen and
14 miles past the back of beyond, what’s
more; since 2008; 100% of my revenue
has been generated online.
Generating Results With Social Media Is Easier Than You Think
Let me introduce myself. My name is Fraser Hay…
©CopyrightFraserJ.Hay2017
http://www.fraserhay.co.uk

7.
…I’ve generated £10,000 from one
customer online who I’ve never met,
comes from a country I’ve never
visited, nor speak his native language.
I have clients, members and subscribers…
…in over 40 countries around the world.
©CopyrightFraserJ.Hay2017
http://www.fraserhay.co.uk

8.
…I’ve generated over £5000
in one 24hr period
from a FREE classified
ad online.
Leverage Lots Of Different Online Marketing Channels
You have to test many different approaches…
©CopyrightFraserJ.Hay2017
http://www.fraserhay.co.uk

9.
…I’ve pulled over 100,000 visitors from all
around the world to a single web page
using a powerful, proven, FREE tactic
that works 24/7/365
Many social media tactics are FREE
Many can be very, practical, easy to execute and effective…
©CopyrightFraserJ.Hay2017
http://www.fraserhay.co.uk

10.
…I’ve got over 400 testimonials
on the UK’s oldest social network
Engage others with social networking
It’s all about knowing, liking and trusting yourself and your solutions
©CopyrightFraserJ.Hay2017
http://www.fraserhay.co.uk

11.
I’ve got over 300 videos on various
channels on various video marketing
sites on the internet.
is the world’s #2 search engine
Are you getting found?
©CopyrightFraserJ.Hay2017
http://www.fraserhay.co.uk

12.
…One of my kindle books logs my journey on Linkedin,
and what I’ve learned as a direct result of testing it daily for a year.
There are over 300 million business professionals on Linked
How many have you engaged & done business with?
©CopyrightFraserJ.Hay2017
http://www.fraserhay.co.uk

13.
12 of my Kindle Books got to
the #1 download position for their
category on Amazon within the
first 7 days of their launch.
With social media marketing, there are many routes to market
You can measure, count and monitor – all of them
©CopyrightFraserJ.Hay2017
http://www.fraserhay.co.uk

14.
The Social Media Daily Planner Gives You Clarity & Purpose
Cut through the clutter and focus on what needs to be done
• How to set NEW Commercial objectives
• How to monitor your social media activity
• How to determine your Return on Investment
• How to find prospects
• Know which social media channels to use
• Learn powerful engagement tactics
• How to drive traffic to your website
• How to promote your content online
• How to improve SEO rankings
• How to generate views, signups & RFIs
©CopyrightFraserJ.Hay2017
http://www.fraserhay.co.uk

15.
If twitter was a country, it would be the 12th
largest in the world. There are over100,000
tweets a minute being sent around the world
from PCs and mobile devices.
Twitter
1.3 billion registered members and each active member has an average of 208 contacts.
©CopyrightFraserJ.Hay2017
http://www.fraserhay.co.uk

16.
Did you know that 350,000,000 suffer from
facebook addiction, and surf facebook every
single day. An average user has 130 friends.
Are you getting the best out of facebook?
Facebook
Is the most popular website in the world. Are you participating on it?
©CopyrightFraserJ.Hay2017
http://www.fraserhay.co.uk

17.
Learn a powerful practical tactic for
generating up to 500 followers and
150 comments in less than 24 hrs
on Linkedin.com
Linked
Turn your connections into cash with The Social Media Daily Planner
©CopyrightFraserJ.Hay2017
http://www.fraserhay.co.uk

18.
No cost and low cost live video streaming
is revolutionising social networking and
widening the reach for marketers worldwide.
You can now stream your video content
across multiple platforms simultaneously
reaching millions of people in real time.
Record your broadcasts, then target specific
audiences to create passive income and
build your list.
Demonstrate you, your product or service in action & start increasing your video views
©CopyrightFraserJ.Hay2017
Video Streaming
http://www.fraserhay.co.uk

19.
Blogging is an excellent way to demonstrate
your knowledge and wisdom. There are over
3 million new blogs coming online every
month. Are you blogging yet?
How do you share your knowledge, wisdom & thoughts online?
©CopyrightFraserJ.Hay2017
http://www.fraserhay.co.uk

20.
One of my digital assets on Slideshare has
been viewed over 100,000 times from people
around the world. Many download it and get
in touch. How many people would you like to
reach & engage for FREE - online?
Which documents & presentations do you share online?
©CopyrightFraserJ.Hay2017
http://www.fraserhay.co.uk

21.
Google Plus has over 500 million registered
users. More than 300 million are active, and
their new Google communities are growing in
popularity every single day.
Do you want to leverage Google Plus to
generate leads, enquiries, prospects, sales
and referrals?
Who’s in your circle, and whose circle of friends are you in?
©CopyrightFraserJ.Hay2017
http://www.fraserhay.co.uk

22.
60% of all searches online are from mobile
devices.40% of all mobile searches are
“local”. Are you winning the amount of local
business that you want or need?
Are you generating the custom & repeat business you want in your local area? (You should be.)
Local Marketing
©CopyrightFraserJ.Hay2017
http://www.fraserhay.co.uk

23.
We provide you with specific
tools, resources, guidance
and support to help you…
Just wait to you see what you get on this coaching program:
It is packed with extra value to help you generate results
©CopyrightFraserJ.Hay2017
http://www.fraserhay.co.uk

24.
We give you the power to automate your marketing
Publish into the demand & pull traffic with our FREE software included with your coaching
http://www.fraserhay.co.uk
©CopyrightFraserJ.Hay2017

25.
One Click Software to get results on the 6 major platforms
Target over 1 billion people and post your content with one click to all 6 platforms
http://www.fraserhay.co.uk
©CopyrightFraserJ.Hay2017

26.
87% of online marketers use video content
96% of B2B organisations use video in some
form of their marketing communications
75% of executives watch at least one work
related video per week
Video should be an integral part of your
marketing for 2017
Don’t get left behind
On-demand and Live Streaming video will be essential in every marketing plan in 2017
©CopyrightFraserJ.Hay2017
http://www.fraserhay.co.uk

27.
Instead of just dreaming about getting
recognition or generating revenue, you need
to think how you’ll drive traffic and visitors
to your website.
The good news is you don’t even have to
invest in buying expensive traffic.
On this coaching program, we show you
how to generate traffic.
Whatever you do, Don’t fall in love with the technology
Ask yourself how are you going to generate traffic, signups & registrations?
©CopyrightFraserJ.Hay2017
http://www.fraserhay.co.uk

28.
Publish into the demand
Produce powerful, appealing & engaging messages to pull people into your funnel
©CopyrightFraserJ.Hay2017
Learn how to write traffic pulling ads and
emails to pull pre-qualified individuals
to your sales pages, registration pages
and sign up pages.
We supply you with template ads,
headlines, and calls to action.
You simply personalise and
fill-in-the-blanks.
http://www.fraserhay.co.uk

29.
Encourage people to sign up
Leverage the power of video sales letters to generate webinar registrations
©CopyrightFraserJ.Hay2017
Learn how to create video squeeze pages,
video sales letters and receive the files,
software and outline scripts for you
to personalise, fill your funnel and
convert traffic into signups…
http://www.fraserhay.co.uk

30.
Create registration pages for your webinars
Maximise the signups and registrations for your online event
©CopyrightFraserJ.Hay2017
Learn how to introduce scarcity,
and persuade prospective customers
to convert with your time limited offers
and much more...
http://www.fraserhay.co.uk

31.
Create registration pages for your webinars
Maximise the signups and registrations for your online event
©CopyrightFraserJ.Hay2017
Receive all the files you
need to customise & create
over 100 sales &registration
pages for promoting your
on-demand & live events.
Learn how to introduce scarcity,
and persuade prospective customers
to convert with your time limited offers
and much more...
http://www.fraserhay.co.uk

32.
How to follow-up up suspects & prospects
Build your list and increase the life time value of your customers
©CopyrightFraserJ.Hay2017
Get email templates for you to customise
and personalise so that you can build your
list and continue to engage clients and
receive the revenue they give you.
We’ll supply you with
fill-in-the-blank templates.
http://www.fraserhay.co.uk

33.
What’s Covered in the STANDARD Programme?
A Break-down of what’s covered in the coaching programme
No. Steps Covered
1 A situation Analysis to identify exactly where you are in your life today YES
2 Goals and objectives for your first 12 months YES
3 Resistance. Identify what’s preventing you from achieving your objectives YES
4 Break your goals and objectives down into priority action points YES
5 Positioning. Identifying your target audience and what you offer. YES
6 Packaging. Creating key messaging and multiple solutions for audience YES
7 Promotion. How to attract & engage with others online YES
8 Persuasion. How to maximise conversions online YES
9 Performance. How to monitor your progress & ROI online. YES
10 Required Steps to complete your social media marketing plan. YES
©CopyrightFraserJ.Hay2017
http://www.fraserhay.co.uk

34.
Look at what you receive:
The advantages of our personal coaching
• Private sessions are typically 1 – 2 hrs long
• Tailored & Personalised to your situation
• More detailed, valuable information shared
• Practical instructions & case study examples
• Mutual Accountability. No excuses - ever
• Progress every session – GUARANTEED
• Record of progress made after every session
©CopyrightFraserJ.Hay2017
Fraser J. Hay
Founder | Grow Your Business®
http://www.fraserhay.co.uk

35.
…Generating the fans, friends, followers, backlinks, downloads, signups & sales you want!
Imagine…
…or what it could be like a year
from now, when you stop struggling,
sign up and accept the help
on offer with this programme.
©CopyrightFraserJ.Hay2017
http://www.fraserhay.co.uk

36.
©CopyrightFraserJ.Hay2017
You Choose how you would like us to work with you.
Coaching Delivered The Way You Want It
Decide whether you want
us to coach you online, by
phone or in person at your
home or office.
http://www.fraserhay.co.uk

37.
Maybe you’re not aware of all the
different ways we can help you
achieve your goals and objectives
©CopyrightFraserJ.Hay2017
For we have a range of additional solutions to support you on your journey
And it gets better…
Knowledge Contacts Opportunity
http://www.fraserhay.co.uk

38.
Then read the feedback from business owners we’ve helped..
Still Not Sure?
We have a wide variety of
“testimonials” on our website that
we have received from individuals
who were in exactly the same place
as where you are now.
©CopyrightFraserJ.Hay2017
http://www.fraserhay.co.uk

39.
…or your money back
Progress is guaranteed…
©CopyrightFraserJ.Hay2017
Fear not, progress IS guaranteed
with our unique, powerful, practical
and proven approach…
…or your money back.
There is only one way to fail and that it is to quit.
Plan the work, and work the plan.
It really is that easy.
http://www.fraserhay.co.uk

40.
©CopyrightFraserJ.Hay2017
Claim your FREE “Instant Breakthrough” &
get real practical help to identify what’s
holding you back and preventing you from
achieving your SOCIAL MEDIA MARKETING
goals and objectives…
… all the “know how” you need to create
(and execute) a practical plan of action…
...and the additional offer to help you
execute and implement your new plan.
Just for enquiring…
Receive a FREE “Instant Breakthrough”
http://www.fraserhay.co.uk