1.
©FraserJHay,2016
Investor Pitch Deck Template

2.
01
Vision & Value
Strategy
©FraserJHay,2016

3.
Each Session Contains a
Progress Evaluation System
©FraserJHay,2016
01 - Vision and Values
This is often just a quick one sentence
overview of your business and the value that
you will provide to your customers.
Keep it short and simple. A great way to think
about this is as a tweet: describe your business
in 140 characters in a way a child of 10 would
understand.”

4.
02
The Problem
You Solve
©FraserJHay,2016

5.
Each Session Contains a
Progress Evaluation System
©FraserJHay,2016
02 - Problem You Solve
You need to talk about the problems you solve
with your products, services and solutions.
Articulate very clearly the specific real world
problems that you solve for your target
audience.
Quantify how big the problem is.

6.
03
The Opportunity
©FraserJHay,2016

7.
Each Session Contains a
Progress Evaluation System
03 - The Opportunity
©FraserJHay,2016
Explain who your target audience is, and what
the real opportunity is, and its size.
Explain why no-one else has seized the
opportunity and why and how you can.
Segment your market into different audiences
and the size of opportunity in each segment.

8.
©FraserJHay,2016
04
The Solution

9.
Each Session Contains a
Progress Evaluation System
04 - The Solution
©FraserJHay,2016
Explain why your solution is the correct solution.
Explain what your target market wants and needs.
Explain what your competitors offer, and why your
solution is better and that customers want it.
Remind the reader that you solve your target
market’s specific issues, challenges & problems
with your solution and why you are the best one/

10.
©FraserJHay,2016
05
Revenue
Streams

11.
05 – Revenue Streams
©FraserJHay,2016
Each Session Contains a
Progress Evaluation System
List each of your revenue streams.
Discuss the 4 key elements:-
Cost
Price
Value
Payment
How does your pricing compare with others?

12.
06
Confirmation &
Validation
©FraserJHay,2016

13.
06 – Confirmation & Validation
©FraserJHay,2016
Each Session Contains a
Progress Evaluation System
Prove your model works.
Discuss the numbers – customers, early adopters,
signed contracts, orders.
Provide social, and commercial proof that what
you believe in, works.
Talk about milestones, and objectives already
achieved.

14.
07
Routes
to market
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15.
07 – Routes to Market
©FraserJHay,2016
Each Session Contains a
Progress Evaluation System
What are the different channels and routes to
market?
Which strategies, techniques will you use to get
your message out?
What effective promotional tactics will you use to
engage and convert prospective customers?

16.
08
The Team
©FraserJHay,2016

17.
08 – The Team
©FraserJHay,2016
Each Session Contains a
Progress Evaluation System
List your team.
Explain why they are on your team.
Ensure you cover the knowledge, skills
and experience they have and why it’s
both important and relevant.
Even if they’re not in place yet, discuss the
positions you need to fill.

18.
09
The Financials
©FraserJHay,2016

19.
09– The Financials
©FraserJHay,2016
Each Session Contains a
Progress Evaluation System
Ensure you include:-
• Sales Forecasts
• Cash f low
• Profit & Loss
• Balance Sheet
• Break Even Analysis
Discuss & explain your assumptions, and be
realistic in your expectations. Investors hate hype.

20.
10
Competitors
& wallet share
©FraserJHay,2016

21.
10 – Competitors & Wallet Share
©FraserJHay,2016
Each Session Contains a
Progress Evaluation System
List your local, regional, national
& international competitors.
Describer their routes to market, their size,
strengths, weaknesses and market/wallet share.
Explain why you are different and how you fit
in the current competitive landscape.
Discuss the problems & issues your competitors
have that you do not, and why you’re better.

22.
11
Funding &
Use of Funds
©FraserJHay,2016

23.
11– Funding & Use of Funds
©FraserJHay,2016
Each Session Contains a
Progress Evaluation System
Explain how much money you need and why.
Investors want to know how their money will
be spent and invested.
Ensure you know your costs and overheads.
Explain how your investors will generate
an ROI and how you can repay them and
by when. Be conservative and pragmatic.

24.
12
EXIT Strategy
©FraserJHay,2016

25.
12– EXIT Strategy
©FraserJHay,2016
Explain what your exit strategy is.
Explain you wish to be acquired by, and when.
If you wish to take your business to IPO and/or
List it on the stock market, explain this in full.
Explain what investors and stakeholders will
gain when you do exit.

26.
That concludes session our Investor Pitch Deck.
If you want help to document and implement your
model, vision or strategy, then get in touch at
http://www.growyourbusiness.club
Thank you
Got questions? Contact your club leader
©FraserJHay,2016

27.
http://growyourbusiness.club